our Alumni
Since 2011, we’ve had the privilege of working with tens of thousands of product based business owners
across industries and around the world who are doing incredible things.
These reviews are from folks who showed up, asked questions when they needed help, and they did the work. They did the work even when it felt hard, even when they made mistakes, even when they experienced unexpected challenges and even when they weren’t progressing as quickly as they wanted.
These testimonials are meant to inspire and celebrate endless possibilities, but they don’t guarantee or predict anything about YOUR results.
Every founder I know has wondered:
How much are other brands making? What tech are they using? How big are their teams? Are they paying themselves yet?
And even though every business journey looks different, it's natural to want a peek behind the scenes — especially right now.
The product world is shifting fast.
Rising costs, tariffs, supply chain delays, and changing customer habits are reshaping how we create, market, and sell. We’re all adjusting, recalibrating, and figuring out what growth looks like in this new landscape.
So once again, we decided to check the pulse of the industry.
Over 400 product-based business owners answered the call, generously sharing insights for the 2025 State of the Product Industry Report.
We heard from brand new founders and seasoned six- and seven-figure businesses. They shared how much they’re earning, paying themselves, where they’re selling, how they’re building teams, and how they’re feeling about the future.
I hope you find these insights not just interesting — but empowering — as you plan your next moves.
Thank you to everyone who contributed. Your openness helps us track trends, spot opportunities, and better support this amazing industry.
Grab your favorite ☕️, find a cozy spot, and dig in. I’m so glad you’re here.