Strategic Follow-Up Lands Woodsy Foxman in Her Dream Store
Meet Ariel of Woodsy Foxman. She's one of our Paper Camp alums!
Ariel's dream store was located too far away for her to connect in person, so she wrote a handwritten, personalized note and sent a few extra samples since she didn't a physical catalog.
She followed up a week later via email and the buyer wrote back gushing about the samples and placed an order right away.
It took Ariel three touch points (snail mail, email and connecting on social media) to get the sale and now the store re-orders month.
Key take aways:
Ariel didn't have a printed catalog but she didn't let that hold her back. She took action anyway. Don't wait for everything to be perfect, just get started.
Follow-up is critical. We'll talk about this more at Paper Camp. But SO many manufacturers fail in the follow-up. Ariel stood out, in a positive way, because she thoughtfully followed-up with the buyer.
Reach out in multiple ways. At Paper Camp we share a tiered outreach plan similar to what Ariel did -- snail mail, email, social media and thoughtful follow-up. The goal is to not just get the sale, but to build a meaningful relationship which Ariel has clearly done!