Does any of this sound familiar?

• You uploaded your products to Faire, expecting orders to roll in. They didn’t.

• You drafted emails to stores you’d love to work with, but never sent them because you didn’t want to bother people or say the wrong things.

• You lower your prices, thinking that is what buyers care about (Spoiler. It’s not.)

• Or, you’re further along. You have accounts and you’ve done shows… but reorders are unpredictable, growth has flattened and the sales strategies you duct-taped together are showing their seams.

Most folks think this is a product problem. None of this is a product problem.

here’s what we often see.

You send out a wholesale pitch to a store you love.

The buyer opens the email and looks at your Faire shop. They immediately see that your prices, your MOQ or your opening order amounts do not align with others in the industry.

They pause and wonder why you’re different.

The buyer closes the browser, makes a mental note that you’re not right for their store and moves on to one of the other 40 pitches in their inbox.

this happens daily.

The buyer isn’t going to email you and tell you what you’re doing wrong.

They don’t have time for that. It’s also not their job.

So, you keep sending pitches and getting little to no response.

You have NO IDEA what is quietly collapsing your sales.
But there will be signs.

You’ll see the quiet months between markets.
You’ll wonder why reorders aren’t coming in consistently.
You’ll question whether your pricing and MOQ are correct.

Growth will be slow and you’re left feeling like you’re falling behind.

Meanwhile your friends & competitors are landing accounts you want, celebrating consistent reorders and posting trade show wins.

What do they know that you don’t know?

They aren’t more talented. Their products aren’t better. They aren’t winging it.

They’re building a repeatable sales system & they are not doing it alone.

→ Your product line comes first because if your pricing or margins are off, you’re losing money on every order going out the door. And, more sales won’t fix that.

→ Sales tools come second because when you make it easier for buyers to purchase from you, they buy more frequently and in higher volume.

→ Pitching comes third because even great outreach falls flat if what you’re pitching isn’t ready yet.

→ And, trade shows are the optional last step because a show is fuel for a system that is already working.

Each step feeds the next. Skip one and you’ll feel it later.

This is also why the advice that you’ve heard a hundred times online hasn’t worked… “just get on faire” or “just pitch more stores”. Those tactics fall flat if you’re missing core pieces like correct wholesale pricing, MOQ and opening order minimums.

Selling on Faire or pitching more stores are single pieces in a larger puzzle. One piece doesn’t do much on its own. And, if you’re missing pieces, you’ll never complete the puzzle.

The Paper Camp wholesale framework works at every size, whether you sell to 3 stores or 300.

I learned all of this the hard, expensive way, then spent 15 years and 47 rounds of Paper Camp refining the process with thousands of brands.

You get to skip the hard part.

Four weeks, one framework, with coaches providing tailored feedback as you go.

It’s been fifteen years since I taught the first round of Paper Camp in 2011. In that time, alumni have gone from working at their kitchen tables to $2M+ in annual sales. One even got to $10M in annual revenue. Some built teams. A few sold their businesses.

Before they’ve ever met the maker behind the brand. (You’ll hear from a few of those store owners further down this page.)

That’s what I want for you.

Not one lucky order… a wholesale business that doesn’t hinge on luck, an algorithm, or a platform changing its rules overnight.

When a buyer can see that you know what you’re doing before they’ve ever met you? That’s when selling wholesale gets fun.

They stopped guessing.

None of them found a magic trick. They got the same three things that you’ll get in Paper Camp.

✓ The Paper Camp Framework, adapted to YOUR business. The process that’s worked for thousands of brands — plus, coaching to adapt it for you business. Whether you’re brand new (build it right the first time) or experienced but stuck in the messy middle (we’ll find the gaps you can’t see from inside your business).

✓ Answers to YOUR specific questions, every single day. Not generic advice. Solutions for your products, your pricing, your outreach. Indecision and overthinking get replaced with clarity and next steps.

✓ People in your corner. Coaches, mentors, and a cohort of product brands who understand exactly what you’re building and how to get there. The result? You take action instead of spinning in place.

You don’t have to figure this out alone. You can just ask.

Here’s what a regular Tuesday in Paper Camp looks like:

You’re reworking your terms & conditions and you hit a wall — you’re not sure if your minimums will scare off the indie shops you want to work with.

So you post the questions in the class community.

Before the day is out, you have an answer.

Sometimes from Katie. She’s in the community answering questions every single day. Sometimes from one of our coaches, every one of them a Paper Camp veteran and expert in the industry.

Not a canned answer. An answer tailored to your specific circumstances. Your product line, your margins, your stores.

That’s the level of care you get for all four weeks:

✨ Katie is in your class community daily. You’re coached by the person who built the framework — not handed off to a moderator.

✨ Every question answered same-day. No digging through modules hoping your situation is covered somewhere.

✨ Personalized feedback. Your pricing, your terms & conditions, your pitch emails. This is your chance to pick our brains.

✨ Mentors who were you. They’ve stood at their first trade show booth, sent the scary first pitch, negotiated the big orders. Now they are coming back to Paper Camp to help you do the same.

We intentionally cap the size of every class to help keep it this way.

Past students describe it as “1-1 coaching support within a group setting”

For four weeks, we’re building it with you.

Paper Camp lasts 4 weeks. But the benefits are ongoing.

When Paper Camp ends, you don’t get logged out. You become an alum. And, with that you get:

→ The Paper Camp alumni community (included in the cost).

In our peer-led alumni community, you’ll connect with brand owners who have been through the same framework, have the same business foundations and are speaking the same language. Find your people, your accountability partners and possibly your future collaborators!

→ Your Complete coursework, templates & call replays.

Yours for as long as we continue offering Paper Camp. Not ready for trade shows yet? This entire module will be ready and waiting, when you are.

→ An industry credential that buyers recognize & support.

Don’t take our word for that one…

Here’s what you’ll learn in Paper Camp

the paper camp framework, week by week

Every week of Paper Camp, we bring Paper Camp alumni and industry experts onto the live coaching calls. Sometimes one guest, sometimes a panel. Each has strategically grown their wholesale business across stationery, gifts, candles, wellness products and more. They’ll candidly tell their stories, answer your questions and push you closer to your goals!

The commitment is 3-4 hours per week, for four weeks.
Live calls are Wednesdays at 9am PT. all calls are recorded.

we cap every round of paper camp so that coaching stays personal.
all 47 previous rounds have sold out

If you’re reading this, there’s still a seat with your name on it!

One thing we won't do: promise you a revenue number.
Anyone who promises you specific revenue from a coaching program is lying to you, and you'd be right not to trust them. What we can promise is the framework — pricing that's profitable on every order, a catalog buyers want to shop, and a pitch & follow-up rhythm that puts your product in front of the right stores.

paper camp Tuition hasn't gone up in five years, even though everything inside the program has grown.

Extended payment options available through Klarna or Afterpay

You’ve read this far because you know your products belong in more stores. So, there’s only one question left:

A year from now, do you want wholesale to be a real, consistent revenue stream for your business?
or still the thing you’re going to figure out eventually?

Four weeks from now, you could be working The Paper Camp Framework with a team of coaches in your corner… or still guessing what your next steps should be. Come join us.

Doors close Wednesday, August 26th or as soon as seats fill up. The next time they open, it will be 2027