4 weeks to a
✔️ Increase your order volume
✔️ Get consistent reorders
✔️ Boost your profit
✔️ Build repeatable systems for repeat sales
✔️ Get your products in your favorite stores
THE 46TH ROUND OF PAPER CAMP IS OPEN FOR ENROLLMENT!
CLASS STARTS AUGUST 25.
WE SELL OUT EVERY TIME.
DON’T MISS THIS.
“Before I took Paper Camp, I had maybe 1 order on Faire.
In the last Faire Market I made over $17,000 in sales in 4 days!”
jordan Hansen, literati goods co.
If you're like most creatives breaking into wholesale
🚫 Listing on Faire and waiting for stores to find you
🚫 Sending cold pitches with no follow-up
🚫 Discounting your pricing, hoping that’s what stores care about
🚫 Building a catalog — but not really knowing if it's doing its job
🚫 Using DTC strategies, thinking they’ll work for wholesale.
These scattered tactics aren’t working because they’re not built on a strategy.
And when your pitches go unanswered, it’s easy to assume you are the problem — but you’re not.
You just need a system… and support.
Instead of guessing, you have an opportunity to
We’ve helped over 35,000 product-based business owners move from
inconsistent results to confident growth.
Our Paper Camp program will help you:
🔥 Feel prepared to pitch your line to shops big & small
🔥 Land new wholesale accounts with clarity & confidence
🔥 Build systems that attract and retain wholesale customers
🔥 Stop spinning your wheels and start scaling calmly & strategically
🔥 Make more money and put more profit in your pocket
Why enroll in Paper Camp?
We’ve been in the wholesale game for a very long time and there’s a reason this coaching program has sold out for 45 rounds.
We focus on results.
→ Brand new wholesalers trust us to provide the foundations that will save them time & money that they would waste learning through trial & error on their own.
→ Experienced wholesalers rely on us to fill in gaps they missed DIYing things and provide them with current growth strategies to help them escape the messy middle.
YOU’ll LEARN WHAT YOU’RE mISSING
Paper Camp is a crash course in business.
Our comprehensive curriculum includes wholesale sales & marketing strategies plus implementation tools to help you take quicker action & make more money.
YOU’LL GAIN CONFIDENCE
You’ll no longer spend hours wondering which path to take or overthinking your options. Indecision and doubt will be replaced with confidence and clarity. All your questions will be answered.
YOU’LL TAKE ACTION
We break things down into digestible action steps, with clear milestones so that you know exactly what you need to focus on first.
If you want to build a profitable wholesale business and you’re ready to do the work to get there.
You’re in the right place.
Paper Camp is the most trusted, results driven wholesale training program out there. And, we look forward to having you join us.
happy store owners
I can tell right away who has done Paper Camp based on how easy it is to order. Your alums know what they are doing and make it easy for me to place orders.
Audrey Woollen
Urbanic
I know I can always turn to the Paper Camp community for unique, high quality, creative products and a seamless sales process.
JeN PALACIO
TINY TURNS PAPERIE
Young companies entering the industry are more professional and prepared now -- in large part to Proof to Product and Paper Camp!
Samantha Finigan
Gus & Ruby
Paper Camp is a 4-week, live coaching program for product brands who want to grow their wholesale revenue - with strategy, not guesswork.
OUR WHOLESALE FRAMEWORK
We designed every step of this program to build upon the next.
No fluff, just a strategic, proven wholesale roadmap
week
one
PRODUCT line
You’ll know with confidence that your product line is priced for profit.
If adjustments are needed, you’ll know how to make them.
module includes:
How to calculate production costs
How to calculate & maximize profit margins
When & how to release new products to wholesale
Inventory management solutions
When & how to discontinue product
When to use UPC barcodes
Considerations for overseas manufacturing
week
TWO
SALES tools &
Sales teams
You’ll look like you’ve been successfully wholesaling for years - with tools that look good & convert.
module includes:
Must-have sales tools for wholesale
How to strengthen your sales terms & conditions
How to build an effective catalog
Utilizing Faire & third party sales platforms
How & when to hire a sales team.
MAP pricing & advanced sales terms
Diversifying sales systems
week
THREE
marketing
You’ll confidently pitch stores & build lasting relationships with long term-sales.
Plus, get feedback directly from retailers on our coaching call!
module includes:
How to build a leads list targeting the right stores for your products.
How to pitch new stores & follow-up with existing wholesale accounts
Use our wholesale pitch process & templates to jumpstart your outreach.
Marketing plans for for new releases, virtual shows and trade shows.
We’ll hear from shop owners during our live call & you can ask them all your burning questions!
week
FOUR
trade shows
You’ll evaluate if trade shows are a good next step for your brand.
If so, you’ll have all the tools to maximize your investment.
module includes:
How to choose the right trade shows
How to set goals & KPIs for your show
Overview of changing show landscape
Questions to ask show management
Marketing plans for in-person & virtual shows.
Comprehensive overview of ALL booth components including pros/cons & vendor resources.
Budgeting & planning tips to save money and reduce show stress.
“Paper Camp was the best investment that I made. Regardless of where you are in your business, Paper Camp will shed light on a new idea, different perspective or expert knowledge from the field.”
PATRICIA SHEN, OUR HEIDAY
Your questions will be answered before you think of them! Katie and others just pour out tried and true, authentic and practical advise covering every aspect of wholesale and retail businesses!
STACEY VAETH, BIRD & FISH, CO.
Ready to finally grow your wholesale business — with a clear plan?
How this wholesale coaching program works
4 WEEKS OF WHOLESALE COACHING:
Mondays: New coursework released in online classroom.
Wednesdays: Coaching calls to discuss that week’s content.
Daily: Coaching & connections in our community forum.
COACHING CALLS: All calls are hosted live 9 - 10am PT
Aug 27: Product Coaching Call
Sept 3: Sales Coaching Call
Sept 10: Retailer Roundtable
Sept 17: Trade Show Coaching Call
BONUS CALL: Sept 19: Alumni Roundtable
WHAT TO EXPECT:
You’ll complete coursework on your own, then together we’ll discuss each topic on our coaching calls & in our private forum.
We intentionally built Paper Camp so that each topic builds upon the next and we offer a range of learning formats so that you have flexibility.
Paper Camp is a hands on program. Katie and our coaches show up every day to answer questions for our students.
This is not a self-study course. The more you participate, the more you’ll get out of Paper Camp.
You’ll want to plan for 3-4 hours each week.
Comprehensive. Strategic. Flexible.
Paper Camp provides you with personalized support to
grow your wholesale business faster.
Coursework
➤ Prep Your Product Line (15 lessons)
➤ Sales Tools & Strategies (17 lessons)
➤ Wholesale Marketing (16 lessons)
➤ Trade Show Booths (21 lessons)
➤ Trade Show Marketing (5 lessons)
➤ Wholesale Pitch Process & Templates
➤ Wholesale Catalog Template
➤ Wholesale Email Templates
➤ Direct Mail Template
➤ Downloadable Workbooks
➤ Unlimited access to your coursework for the life of the program
COACHING
➤ 4 Weeks of Coaching Support
➤ 4 Live Coaching Calls
➤ Alumni roundtable bonus call
➤ Daily Q&As with coaches & mentors in the class community
➤ Solutions for your specific business
➤ All calls are recorded. You can submit questions even if you can't attend live
➤ Unlimited access to your call replays for the life of the program
COMMUNITY
➤ Private community to connect 24/7 (not on FB)
➤ Dedicated Q&A threads by topic
➤ Daily support from coaches & mentors
➤ Accountability check-ins
➤ Connect with your peers
➤ Access to the Paper Camp alumni community at the end of the program
I didn’t realize how much access and 1:1 support you get during Paper Camp at all! That would’ve made me join a lot quicker!
Shubheksha Jalan, fluffmallow
Enroll today and we'll also throw in these
FREE BONUSES ($2344 value)!
Snag your seat & claim these bonuses!
SPACE IS LIMITED & WE SELL OUT EVERY SESSION!
Proof to Product saved my business, no joke!
There’s systems, resources, community… and most importantly, videos on how to implement everything so you can see real changes fast! Worth every penny."
Lauren Te Velde, Paper Farm Press
“When I signed up for Paper Camp, I was a little hesitant to think it would be beneficial for me as a non-paper maker. I found it SO informative and everything was useful for ANY maker. I also loved Katie’s honesty and her credibility, as she has been doing this for over a decade. Thank you!”
ASHLEIGH EVANS, INBOOZE
Real talk. Paper Camp is not a good fit for everyone.
PAPER CAMP MAY NOT BE HELPFUL FOR:
‒ People who do not have a business.
- People who are still deciding what products they want to create & sell.
‒ People who have no interest in selling wholesale.
- People who want to focus on licensing or DTC / retail sales.
- People who need a 1:1 coach or consultant & can afford that price tag.
- People who are not ready to implement what they learn.
- People who need help with business planning, branding, social media growth, operations & team management. We cover these topics in others PTP programs.
and this last one is important…
- People who will experience financial strain by enrolling. We care for your well-being and financial health. We offer a large catalog of free resources that will help you get started with wholesale and grow your revenue. When you are ready, we will be here.
STUDENTS WHO THRIVE IN PAPER CAMP SHARE 6 KEY THINGS:
A clear vision for their product line & business trajectory.
A strong desire to prioritize wholesale growth.
Some experience selling physical products.
They take action on what they learn.
They are cricital thinkers & adapt strategies for their unique circumstances.
Actively participate in our community & coaching sessions.
love notes from our Spring 2025 cohort
we saved a seat for you!
Ready to finally grow your wholesale business — with a clear plan?
Four weeks of live coaching, expert guidance & a generous community
to help you grow your wholesale business.
round 46 runs August 25 - September 19
Space is limited and we sell out every session.
paper camp pays for itself
MUCH faster than most people realize!
most paper camp students make their tuition back (and then some) through a mix of the following:
✔️ Landing just a few new wholesale orders
If your average wholesale order is $230, just 10 new orders = the cost of Paper Camp.
✔️ Increasing their pricing, minimums, AOV & reorder rate
If you increase your AOV from $100 to $250, you’re all paid off after 15 orders.
✔️ Using our exclusive vendor discounts to lower costs
If you reduce your production costs by $1 per unit & you’re ordering 250 units per style, 9 SKUS to recoup your costs.
✔️ Saving time (and money) by skipping trial-and-error
If you cut your implementation time from 20 hrs to 4 hrs, you can use those remaining 16 hrs for revenue generating projects.
“Before I took Paper Camp, I had maybe 1 order on Faire. In the last Faire Market I made over $17,000 in sales in 4 days! Thank you!”
jordan Hansen, literati goods co.
“As a small business, it’s imperative that we spend our cash flow wisely as we attempt to grow. And, I must admit that Paper Camp was the best decision we could have made for our business. The program is worth so much more than what we paid, hands down.”
KATEENA THOMAS, PERFECTLY HUED
Ready to finally grow your wholesale revenue — with a clear plan and support?
your instructor
Katie Hunt is the founder of Proof to Product, a podcast host, a business strategist, and a mom to 4 budding entrepreneurs.
Since 2011, more than 35,000 brands have trusted Katie & Proof to Product to guide them in their wholesale growth.
You'll find products from Paper Camp alumni stocked on the shelves of Target, Nordstrom, Container Store, Urban Outfitters, Selfridges and boutiques around the world.
Katie brings a unique perspective to the industry, combining 12 years in the corporate world leading sales & marketing teams, 2 MBAs in Marketing and Finance and her experience successfully owning and growing her own wholesale brand for 8 years.
Katie has been where you are now. She started her stationery business in 2008 (at the start of a recession) and blindly jumped into selling wholesale within 6 months, exhibiting at her first trade show in 2009 as her launching point. Wholesale quickly became the bulk of her business revenue and she sold products to stores internationally.
Katie admits that she made a lot of mistakes along the way, but she built Paper Camp so that you could avoid the same pitfalls.
Whether you're brand new to wholesale or you've been at it a while, she and the Proof to Product community will offer support and strategies to help you reach your goals faster.
your wholesale MENTORS
These incredible leaders have over 30 years combined experience in the consumer goods / wholesale space. They bring a depth of knowledge in retail & wholesale sales, manufacturing, marketing, trade shows and managing small business life. Together we’ll provide you with daily support in our community group and answer your burning wholesale questions to set you up for success.
carina murray
sales consultant
JeN PALACIO
TINY TURNS PAPERIE
Alyson O’Connor
rust belt love
featured LEADERS
Our Paper Camp featured leaders are the best of the best and they are ALL Paper Camp alumni. They’ll offer unique perspectives about how they’ve strategically grown their wholesale businesses. They’ll candidly tell their stories, answer your questions and push you closer to your goals! During this program you'll learn from:
frequently asked questions
+ What is the investment?
Paper Camp tuition is $2300. You have the option to pay in 1 payment of $1999 and save $301. Or, you can split your payments into 2 payments of $1150 (no upcharge for the payment plan).
+ How quickly will I make back my investment?
Faster than you think.
Most students earn back their tuition through better sales, smarter systems, and fewer wasted resources. We’ll help you pitch more effectively, reduce trial-and-error, and get access to exclusive vendor discounts — so you're saving money and making more of it.
Think about it this way: if your average wholesale order is $200, just 10 extra orders would cover your entire Paper Camp tuition. And with the right strategy in place, that’s not just possible — it’s likely.
Our alumni regularly tell us that Paper Camp helped them close more accounts, increase reorders, and finally feel in control of their wholesale growth. The ROI adds up quickly.
+ Are payment plans available?
Yes, PTP offers the option to split your tuition into two monthly payments of $1150 with no up-charge for the payment plan. We do offer a discount for folks that pay in full.
+ When does Paper Camp Registration Close?
Wednesday, August 20th at 11:59pm PT or when we fill up, whichever comes first.
+ When does Paper Camp start & finish?
Class starts August 25 and ends September 19, 2025.
+ What is the format of this program?
This is a 4 week intensive coaching program that combines independent study work through videos, audio recordings and downloadable materials with several live group coaching calls and asynchronous coaching in the class community.
Live coaching calls are recorded and replays are available. All students are invited to join a private community forum for support in between live coaching calls.
+ When are the live coaching calls?
Coaching calls will be held at 9am Pacific Time on the following days: August 27 September 3 September 10 September 17 Bonus Alumni Roundtable call on September 19 at 9am Pacific Time.
+ Will you audit my wholesale catalog in Paper Camp?
Yes! Catalog audits are done week 2 of Paper Camp and all links must be submitted by August 29th. We'll spend time reviewing your catalog, making notes and then we'll record a screen share video walking you through ideas to make it a stronger sales tools.
These are best for folks who already have a catalog and want fresh eyes on it. If you don't have a catalog or you use your Faire site as your catalog -- this isn't the audit for you.
Please note, this is an optional upgrade. We only do a limited number of audits during Paper Camp and the fee is $99 (normally $249). You can choose to add this to your order when you enroll in Paper Camp.
+ Why do you cap the number of Paper Camp students?
We're invested in your success and we can provide individualized attention when we keep the group size manageable.
Have you ever been in a FB group with hundreds of people and you feel like your questions get lost in the shuffle? That doesn't happen in Paper Camp.
Our coaches are active in our class forum everyday, providing tailored solutions and feedback for your unique business challenges. Past students have said that it feels like 1-1 coaching support within a group setting.
Here at PTP, you're not just a lead, number or quota. You're a human, building a business and you need real-time support from trusted advisors. Limiting the number of students in Paper Camp allows us to support you better.
+ Is Paper Camp Right For My Business?
Paper Camp is designed for product sellers who want to expand their wholesale revenue stream. They're ready to see their products lining the shelves of their favorite stores and are willing to do the work to get there.
We teach the foundations of wholesale as well as advanced tactics, that apply to all industries. Most Paper Camp students are already manufacturing & selling their products, but not all.
We work with brand new product businesses all the way up to companies making 7-figures annually. All are interested in selling wholesale or determining whether wholesale is a good sales channel for them.
+ Can my business partner and I share our login?
No, tickets to Paper Camp are sold individually and are not transferable or shareable. We do, however, offer discounts for groups of 2 or more from the same company that enroll. Please email hello@prooftoproduct.com for more information.
Only individuals registered for the course will be admitted into our online classroom & class community. Please see our Paper Camp terms & conditions here: https://www.prooftoproduct.com/pce-tos
+ Will this course include vendor recommendations?
Yes! We'll share our vendor resources for manufacturers, printers, packaging supplies, booth vendors, professional services and a number of other suppliers. Plus, our students receive exclusive discounts.
+ How long do I have access to the program?
You'll have access to our coaches and our class community for the 4 weeks that Paper Camp is in session.
You will have access to your course materials in our online classroom for as long as we continue offering this program.
+ I have another question not answered here, can I email?
Yes, of course! We know that investing in a program like Paper Camp is a big decision. Shoot us an email at hello@prooftoproduct.com and we'd be happy to answer any other questions you have.
If we think another resource would be a better fit for what you & your business need, we'll provide you with those recommendations.
+ What are your terms of service?
By enrolling in this course, you acknowledge that you have read and agree to the terms & conditions detailed at https://www.prooftoproduct.com/pce-tos
Some of the highlights: You will not distribute this course in part or in its entirety. This includes, but is not limited to, distributing information through blog posts, podcasts, e-books, courses, worksheets or coaching sessions. Courses are sold individually (to one person) and are not shareable or transferrable. Sharing course login, recordings or worksheets is prohibited and your access to the course will be immediately revoked. Due to the digital nature of this product, no refunds are available. That being said, we know life happens. If you run into a problem, please email members@prooftoproduct.com. All course materials are copyright protected by Tradeshow Bootcamp LLC, 2011-2025.
