Tradeshow Booth Inspiration: Shana Frase

Notes:

Veteran exhibitor, Shana Frase worked with a cabinet maker to build her 10x10 custom booth. Shana used clip-on lights and chose to add a Parcan this year to ensure strong lighting which enhanced product photography. Shana says it was a tough decision to rent the parcan but she's glad she did. "I am now team parCAN (& team robbing banks ;))" Her flooring is two layers - very inexpensive floor tiles with navy carpet squares on top. Shana recommends ordering more carpet tiles than you need so that everything matches if you move to a larger booth. Her company name was hand painted, framed and displayed on a gallery wall. She also used custom vinyl on the outside wall. Her table and chairs were purchased for a previous NY GIft show and reused. She shipped everything on a pallet but would have preferred to use a crate. The booth is now stored in New Jersey with Showtime. Shana's biggest piece of advice is show up early for set-up. If you finish early you can enjoy the city & rest, but thinks always come up.

TRADESHOW: NSS

WALLS: Custom Hardwall Booth

LIGHTS: 1 Parcan + Clip On Lights

FLOORING: Foam Tiles with Carpet Squares on Top

SIGNAGE: Hand Painted and Custom Vinyl

SHELVES: Built-In Shelving

FURNITURE: CB2

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7 Strategies for Effective Trade Show Visual Merchandising

Visual Merchandising, by definition, is the creation and projection of an attractive, exciting, practical sales
environment, whereby the proper presentation of merchandise within that environment acts as your most important selling tool … the silent salesperson. It is a marketing practice that uses floor plans / booth layouts, themed color, lighting, graphics, display props, technology, and other elements to attract customer attention. Its goal is to use the available trade show floor space to generate more sales. Keep reading for 7 tips to effective visual merchandising for your trade show!

Tradeshow Booth Inspiration: Parrott Design Studio

Parrott Design's booth consisted of an 80sq ft in-line booth under the low ceilings at Javits. Sarah and her team designed and built the booth in Rhode Island than drove into NY via a U-haul van, saving significantly on shipping costs . The hard walls were built from 1/4" plywood with 2x3s for the frame. She has used the same 6 clip on lights from Ikea for two years, and did not use a parcan. The jute rug was literally pulled up from a room at her house (easy, convenient and free!). The rug was durable and a neutral shade that hid dirt well yet cleaned easily. Her signs and booth numbers were made from wood and cut with a CNC Router at a local shop. They sanded and spray painted the sign and hung with small nails and glue dots. Shelves were made out of wood and L-brackets purchased at Home Depot. She reused them the following year and spray painted them for a different look. Sarah purchased a vintage credenza from Craigslist and 2 chairs from Overstock.com - both pieces are now being used at her studio everyday. This was Sarah's second year exhibiting at the National Stationery Show. I love that blue accent wall!

Tradeshow Booth Inspiration: Anemone Letterpress

Anemone Letterpress had a 80 sq ft in-line booth under the low ceilings for their fourth year exhibiting at NSS. They built framed hard wood walls, using plywood and laminate on the plywood on the rear wall for color. Their booth was lit with 6 halogen spot lights - similar to Skanda lights - that they sourced on eBay. Carpet tiles were from FLOR and their signage was cut vinyl created by a guy local to them in Los Angeles. For past shows Carrie and Wally had affixed their cards direction to the booth walls, but for this show they added trim for shelving to display cards. All furniture was purchased at Ikea and will be reused for future shows. They used Showtime Express to ship their crate to NY, and it is now stored in Showtime's warehouse. One way shipping cost about $750 and storage for a year is roughly the same. Carrie recommends communicating with tradeshow unions via email so you have everything in writing.

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booth inspirationKatie HuntFebruary 9, 2017Comment

Tradeshow Booth Inspiration: Shana Frase

Notes:

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