Tradeshow Booth Inspiration: Tradeshow Bootcamp
Notes:
Tradeshow Bootcamp had a 80sq ft corner booth. The walls were purchased, printed and installed through Manny Stone Decorators; 3/16" colored foam core matched to the PMS color of the TSBC branding. Custom white vinyl was created be Dave at EGI Graphics and installed by Katie and Rachael Hetzel. The carpeted foam tiles were purchased on ebay 5 years ago for around $80 and have held up well. The white bookshelf was rented from Manny Stone Decorators and used as an iPad kiosk. The chairs, tables and pillows were purchased at ikea. We rented one parcan and had brought several clip on lights with us, but opted not to use the clip on lights. Photos were hung on the wall with 3M adhevive tape. Plants were purchased at a local home depot and the tables at the corner were from Ikea.
TRADESHOW: NSS
WALLS: Manny Stone Colored Foam Core
LIGHTS: 1 Parcan
FLOORING: 8 Year Old Carpeted Foam Tiles
SIGNAGE: Custom Vinyl, Installed by Us
SHELVES: None
FURNITURE: Manny Stone Rental + IKEA
Visual Merchandising, by definition, is the creation and projection of an attractive, exciting, practical sales
environment, whereby the proper presentation of merchandise within that environment acts as your most important selling tool β¦ the silent salesperson. It is a marketing practice that uses floor plans / booth layouts, themed color, lighting, graphics, display props, technology, and other elements to attract customer attention. Its goal is to use the available trade show floor space to generate more sales. Keep reading for 7 tips to effective visual merchandising for your trade show!