Tradeshow Booth Inspiration: Ten Four Paper

Notes:

This was Ten Four Paper's second year at the National Stationery Show, but first year exhibiting in their own booth. Julie had a 60 sq ft booth, under the high ceiling area, in the #fresh section. Manny Stone provided pre-printed, 4-color, 3/8" foam core walls. Julie had Manny Stone pre-print her cards on the wall exactly where she wanted to hang them, so that when she arrived she was able to quickly affix her cards directly to the wall on top of the pre-printed placeholder with her ATG gun. She used 1 parcan and mini clip lights from Ikea (super bright and worked well). Her interlocking foam tiles were sourced from Amazon (listed as a children's play mat!). Tables & chairs were purchased at Target then painted. Rug was from Amazon. Julie shipped majority of her items to a friend then hand-carried into Javits. Julie says she paid a lot for her walls but would do it again. It made set-up and breakdown fast & easy.

TRADESHOW: NSS, #Fresh Section

WALLS: Manny Stone Printed Foam Core

LIGHTS: 1 Parcan + Clip On Lights

FLOORING: Foam Tiles

SIGNAGE: Pre-printed on Foam Walls

SHELVES: Cards Affixed to Wall with ATG Gun

FURNITURE: Target, Amazon, IKEA

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Visual Merchandising, by definition, is the creation and projection of an attractive, exciting, practical sales
environment, whereby the proper presentation of merchandise within that environment acts as your most important selling tool … the silent salesperson. It is a marketing practice that uses floor plans / booth layouts, themed color, lighting, graphics, display props, technology, and other elements to attract customer attention. Its goal is to use the available trade show floor space to generate more sales. Keep reading for 7 tips to effective visual merchandising for your trade show!

Tradeshow Booth Inspiration: Parrott Design Studio

Parrott Design's booth consisted of an 80sq ft in-line booth under the low ceilings at Javits. Sarah and her team designed and built the booth in Rhode Island than drove into NY via a U-haul van, saving significantly on shipping costs . The hard walls were built from 1/4" plywood with 2x3s for the frame. She has used the same 6 clip on lights from Ikea for two years, and did not use a parcan. The jute rug was literally pulled up from a room at her house (easy, convenient and free!). The rug was durable and a neutral shade that hid dirt well yet cleaned easily. Her signs and booth numbers were made from wood and cut with a CNC Router at a local shop. They sanded and spray painted the sign and hung with small nails and glue dots. Shelves were made out of wood and L-brackets purchased at Home Depot. She reused them the following year and spray painted them for a different look. Sarah purchased a vintage credenza from Craigslist and 2 chairs from Overstock.com - both pieces are now being used at her studio everyday. This was Sarah's second year exhibiting at the National Stationery Show. I love that blue accent wall!

Tradeshow Booth Inspiration: Anemone Letterpress

Anemone Letterpress had a 80 sq ft in-line booth under the low ceilings for their fourth year exhibiting at NSS. They built framed hard wood walls, using plywood and laminate on the plywood on the rear wall for color. Their booth was lit with 6 halogen spot lights - similar to Skanda lights - that they sourced on eBay. Carpet tiles were from FLOR and their signage was cut vinyl created by a guy local to them in Los Angeles. For past shows Carrie and Wally had affixed their cards direction to the booth walls, but for this show they added trim for shelving to display cards. All furniture was purchased at Ikea and will be reused for future shows. They used Showtime Express to ship their crate to NY, and it is now stored in Showtime's warehouse. One way shipping cost about $750 and storage for a year is roughly the same. Carrie recommends communicating with tradeshow unions via email so you have everything in writing.