Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes that When you have a clear brand, that your clients love and respect, they will be willing to pay premium prices for your work. Kaye believes that a strong brand gives you the clarity and confidence to scale your impact and income. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy.

On today’s episode, we talk about key components of a strong brand, how Kaye has created a location independent business and she shares a branding exercise that you can do right now!

Elle Drouin is the founder of three businesses that she currently runs — wonderfelle MEDIA, Styled Stock Society and she’s the human behind @mochiandthecity. After several years working as the Director of Marketing & Digital Strategy for e-commerce businesses, Elle launched her own business to focus on helping other women build brands that are as profitable as they are pretty. Elle currently runs the Styled Stock Society, a stylish stock photography membership for women entrepreneurs, as well as works as a commercial photographer for beauty and lifestyle brands.

Elle’s dog Mochi is a 4 year old maltipoo model and influencer with over 100,000 Instagram followers. Elle and Mochi have been featured on Entrepreneur, CNBC, the Today Show, and a number of other media outlets. They’ve collaborated with brands like American Express, Disney, Google, and The Ritz-Carlton and also use their platform to raise awareness for organizations like the Humane Society and local shelters.

On today’s episode we talked about the benefits of using stock photography, strategies, processes and tools for streamlining social media and and why we need to focus on solving a problem as we build our products and services.

Kate Woodrow is the founder of Present Perfect, a full service literary agency serving clients from across the globe. Kate launched the agency in 2015 with the goal of advocating for artists and creatives in publishing and is recognized as an industry leader in design-driven nonfiction work. Kate specializes in developing visually arresting books that offer a unique perspective across a wide range of topics, particularly art, lifestyle, personal growth, and anything with a practical bent.

Before becoming an agent, Kate was an acquisitions editor at Chronicle Books where her experience spanned 10 years and hundreds of books and gift products. Bringing that many projects from a simple brainstorm to the bookshelf gave Kate a keen sense of what makes a book commercially successful and how to be a professional collaborator.

On today’s episode, we’re talking about the process for finding an agent, how to create your pitch, and how to find the right publishers. If you have ever wanted to write a book or wondered what the process was like, this episode is for you.

Brittney Lynn a PR and marketing strategist who works with online entrepreneurs worldwide. She’s also the host of Day in the Life podcast. Brittney has nearly 10 years of experience working in the online marketing industry, and has a passion for helping others grow their reach, their revenue, and impact through strategic PR.

On today’s episode of Proof to Product, we talked about the importance of building a brand story, how to find the right media opportunities for you, and strategies for gaining visibility for your brand.

TSBC Alum, Caroline Vasquez is the founder of Paloma’s Nest, a family-run business, founded in 2007, that creates timeless, heirloom-quality pieces and new traditions for modern families to celebrate wedding, baby, home and holiday.

The brand has been featured in countless publications including Martha Stewart, the New York Times, Magnolia Journal and more, and their work has been carried by Anthropologie and Nordstrom.

Today, Caroline combines her education as a professional counselor with her experience and passion for small creative business through Handcrafted Consulting, where she provides education on the marketing, growth and management of online business to clients worldwide. She also serves as the marketing consultant for the web design firm, Aeolidia. All while also running Paloma’s Nest and nurturing her family.

On today’s episode, Caroline talks about the growth of Paloma’s nest, staying true to your brand story in both your messaging and the products you sell, why we need to be proactive in press and marketing outreach and why it’s so important to know who your customer is.

On this mini episode, Katie Hunt reiterates something Brice McBeth of Reap marketing talked about on Episode 62 of Proof to Product — the difference between search engine optimization and conversion rate optimization.

Here’s what we learned from Brice:

Search engine optimization is driving traffic to your website.

Conversion Rate Optimization is getting people on your website to take action & buy.

Brice shares a lot of great ideas and strategies in episode 62 if you haven’t listened yet I highly recommend it.

There’s so much more to dive into here, so Brice and I will be hosting a free online masterclass next month to talk about why SEO is a hoax. And, how you can be leveraging your existing marketing to get more customers. If you to be notified about the details when we open registration. Head to http://www.tradeshowcamp.com/join and make sure you’re on our mailing list.