Posts in Operations & Sales
396 | Prioritizing When Everything Feels Urgent with ADHD Coach Skye Waterson, Unconventional Organisation

In this episode, Katie Hunt interviews Skye Waterson she breaks down common challenges that people with ADHD have, things like issues with focus and task initiation, prioritization, and burnout. 

She explains how she uses neuroscience-backed systems to move her clients from feeling overwhelmed and scattered to feeling focused and empowered.

Read More
395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2]

During this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself.

Read More
394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1]

During this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We discuss the correlation between having a large number of skews to overall sales revenue, the shocking statistics of business owners who don't have their own website, Jessica's thoughts on how product based business owners are using or not using email marketing as part of their overall marketing strategy, and also why it's important to have your own email list, which email marketing platforms are best for product sellers. 

Read More
377 | Behind the Scenes of Airport Retail and What It’s Like Being Featured on The View with Jodi Kostelnik, The Neighborhoods

During this episode, Jodi Kostelnik talks about her experience in opening up an airport store in Washington, DC, including how that opportunity came to be and how she has a unique ownership interest. 

We talked about the highs and lows of hiring team members and letting go of control and how difficult that is, and Jodi shares how her products ended up being featured on the show, The View. Her team rallied together to ship out thousands of products after that feature, and a spoiler alert here, she met the contacts from The View at a trade show.

Read More
231 | 2021 Year-End Recap with Katie Hunt

With the new year right around the corner, my team and I have been making time to really reflect on the past year.

This year has been one of introspection–about our businesses, about the state of the world, and about how we balance our work and personal lives. We’ve been forced to adjust to this new normal, like it or not. But I’m proud to say that here at Proof to Product, we never stopped making progress.

Read More
229 | Which Business Insurance Do You Need? with Katie Hunt

Insurance. It’s admittedly one of the least fun parts of owning a product based business, but it’s also one of the most important.

No one wants to imagine a disaster in their business, but they happen, and it’s best to be prepared. If you’re unable to work, your business gets sued, or your equipment breaks, you’ll be glad you set up a safety net well in advance.

Read More