Behind every great business is an even better story. Kelly Wang Shanahan, creative director and founder of the Ziran fashion design company has just that - an amazing story. Kelly officially started her line in June, 2016 after becoming disillusioned with the luxury fashion industry, particularly its waste and fast fashion mentality.
While researching ancient fabric techniques in China, Kelly discovered a special fabric called Xiang Yun Sha silk and instantly fell in love with its luxurious beauty and cultural significance. Today all Ziran pieces are made from this special silk, which is imported from China, and designed and manufactured locally by Kelly in Los Angeles.
Today on Episode 119 of Proof to Product, Kelly shares the long process of finding the silk, building a relationship with the silk boss in China, and gaining exclusive rights to use it with our products. Kelly shares her passion for sustainability, what inspired her to keep going through this long process, how she leverages story and influencer marketing, and why relationships are a key component to business success.Read More