Today's episode is part 2 with Katie Wilson of The Good Twin & Crush + Touch Art Supply. Katie walks through her yearly budgeting process, from projecting sales to setting aside funds for new products, and explains why she treats her budget as a living plan rather than something to set and forget.
Read MoreToday's guest is repeat guest Katie Wilson of The Good Twin & Crush + Touch Art Supply. We discuss why Katie chooses to keep wholesale as The Good Twin’s primary revenue stream, how to balance making money from your work with projects that fill your creative cup and why you should think twice before discontinuing a bestseller. Our conversation was so juicy, we needed to break it into two parts. Tune in to the next episode for part 2!
Read MoreToday's guest is Melissa Gullatte, the founder of Gracefully Made Art. Melissa started her business in 2015 while she was a student at Auburn, painting original artwork and then designing wedding stationery for eight years. She walks us through how licensing works and how she went from taking Paper Camp in 2023 to having her products in more than 1,000 stores just three years later.
Read MoreThis week’s guest is Dorothy Belshaw, CEO and co-owner of NY NOW, the premier wholesale gift and home marketplace in New York. Dorothy walks us through how they're rebuilding NY NOW — the categories coming back, how they're recruiting buyers to New York, and what they're building for newer and smaller exhibitors.
Read MoreI've been having a lot of conversations lately about Faire. Some of you love the platform. Some of you hate it. And a lot of you are somewhere in the middle, trying to figure out your next move. In this episode, I’m walking you through what Faire does well, the two very different ways brands use the platform, and the four things our Paper Camp alumni do to keep more of their money in their pockets.
Read MoreIn this episode, wholesale expert Katie Hunt shares the true cost of not doing Paper Camp.
Read MoreThis week’s podcast episode features a case study with Paper Camp alum Rachel O’Neill of Loftipop.
Read MoreThis week’s podcast episode features a case study with Paper Camp alum Sherry Lam of Sherry's Palette.
Read MoreThis week’s podcast episode features a case study with Paper Camp alum Charina Cabanayan of Orchid & Pine.
Read MoreIn this episode, wholesale expert Katie Hunt shares her recap of the 2026 Faire Summer Market.
Read MoreIn this episode, wholesale expert Katie Hunt shares 4 big areas where you may be leaving money on the table in your business.
Read MoreIn this episode, wholesale expert Katie Hunt shares why customer retention is important yet often overlooked.
Read MoreIn this episode, wholesale expert Katie Hunt dives into the topic of how many SKUs should you have as a product-based business.
Read MoreToday I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. In this episode, we are catching up about buying patterns, rising product costs, what brands are getting right and wrong when pitching stores, and why industry standards still matter.
Read MoreIn this episode, past Paper Camp alumni share their experiences in participating in our wholesale program, Paper Camp, and how it has changed their business for the better.
Read MoreThis episode is an excerpt from our coaching call in Paper Camp that was centered on exhibiting at trade shows. I asked Paper Camp alums Karen Sawyer-Meehan of Pier Six Press and Alyson O’Connor of Rust Belt Love to come and share their experiences with the 47th round of Paper Camp.
Read MoreDuring this episode, we’re chatting with Lib Ramos and Jessie Tyree Jenness about craft shows and digging into what organizers are actually looking for when you apply for these shows, how exhibitors can decide if a show is worth it, and how to also measure ROI following a show.
Read MoreDuring this episode, Angie Chua of bobo designs shares what it was really like growing her business, the missteps, the hiring decisions, the moments of doubt that we all kind of face, and also the shifts that helped her step into true leadership. She also opened up about her commitment to supporting artists from marginalized communities and how she navigates the seasonality of retail in Palm Springs.
Read MoreDuring this episode, I share a case study with Paper Camp alum Ashleigh Evans of InBooze.
Read MoreDuring this episode, I share a case study with Paper Camp alum Brianna Reagan of Brianna Reagan Creates.
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