402 | 5 Big Mistakes I See in Product Catalogs (and How to Fix Them) with Katie Hunt

Today on the podcast, I want to talk about your wholesale catalog. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be costing you a lot of money and a lot of headaches. So this week, I want to talk about five common errors that I see when I'm reviewing catalogs for clients so that you can avoid making these same mistakes.

As a quick background, I have done thousands of catalog audits for our Paper Camp students and my advisory board mastermind clients. Yes, thousands. Looking through this volume of wholesale catalogs, it really gives me a unique viewpoint, one that mirrors the experience of buyers.

I can easily spot red flags in wholesale catalogs, but I can also spot unique and innovative trends. Many of these things are things that we teach in our Paper Camp program. My team and I know what buyers are looking for and how to structure your wholesale catalog so that you can convert more of these prospects into actual customers.

We want you to convert to more sales. We will also want you to make it easy for your wholesale customers to purchase from you. That means optimizing each page so that it does a good job of selling your products when you're not there.

Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct