Are you trying to scale your product based business but feel overwhelmed by all of the hats you need to wear on a daily basis?

In this episode, wholesale expert Katie Hunt shares 4 big areas where you may be leaving money on the table in your business.

This week’s conversation is for anyone who has ever looked around their home, their studio, or their storage unit and thought: “we officially have too much inventory and we are running out of space.” We're talking about what happens when your business starts to outgrow your space and how to know when it might be time to make a move. 

This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition.  About a year ago, Audrey decided to close her retail shop and we'll talk about that today. Audrey opens up about the difficult decision it was to close after being open for nearly two decades. 

During this episode, Jen Palacio of Tiny Turns Paperie some of the hardships that shop owners have been facing during 2025: everything from operational curveballs to tariffs, unpredictable buying patterns, last-minute shopping from buyers, and other things that have impacted the way they do business.

In this episode, wholesale expert Katie Hunt shares a case study featuring Athletic Brewing and how they doubled their D2C subscription sales in 2025 and how other product business owners can apply the same principles to their own business.

During this episode, Mary Beth Storjohann of Allora Wealth shares actionable financial steps that you should be taking before the end of the year. These are things that can save you money come tax time and also support your long-term financial health.

In this episode, wholesale expert Katie Hunt shares tips on setting your holiday shipping deadline and where you should be updating your website to reflect those deadlines.

In this episode, wholesale expert Katie Hunt shares how you can be your own gift guide during this holiday sales season. She shares how to set up your gift guide collections on Faire and Shopify, how to create emails that highlight those products, and how you can collaborate with other like-minded brands to expand your reach of your gift guide

In this episode, wholesale expert Katie Hunt shares 7 ways product-based business owners can prepare for the holiday sales season now to make sure that your online store is ready to handle the traffic, sales, and any last-minute shoppers that are headed your way. 

During this episode, Jessica Totillo Coster of eCommerce Badassery is talking about Black Friday/Cyber Monday sales strategies. Specifically, what's working, what we want you to avoid, and why we insist that you keep your sales strategy as simple as possible.

During this episode, Karen Sawyer-Meehan of Pier Six Press shares her journey from art school and retail sales, her honest take on ethical selling, why genuine connections matter more than ever in retail, and how learning to trust your own unique artistic voice has transformed both her business and her confidence. 

In this episode, Katie Hunt interviews Pat Flynn about his latest book, Lean Learning, How to Achieve More by Learning Less. The book is all about cutting through the noise, taking action faster, and building real momentum, especially if you're feeling overwhelmed by everything that you think you “should be” learning or doing. 

In this episode, Katie Hunt interviews Skye Waterson she breaks down common challenges that people with ADHD have, things like issues with focus and task initiation, prioritization, and burnout. 

She explains how she uses neuroscience-backed systems to move her clients from feeling overwhelmed and scattered to feeling focused and empowered.

During this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself.

During this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We discuss the correlation between having a large number of skews to overall sales revenue, the shocking statistics of business owners who don't have their own website, Jessica's thoughts on how product based business owners are using or not using email marketing as part of their overall marketing strategy, and also why it's important to have your own email list, which email marketing platforms are best for product sellers. 

In this episode, Katie Hunt shares 10 opportunities that she sees for product business owners in 2025.

In this episode, Katie Hunt interviews Melodie van der Baan of Max Retail. Melodie shares how Max Retail integrates seamlessly with popular sales platforms like Shopify, Square, and Lightspeed, and the innovative ways that it gives new life to seasonal or aged inventory through a vast network of ecommerce channels. 

In this episode, Katie Hunt interviews Emily Ley of Simplified® on how she is navigating massive shifts in business in things like the global supply chain, rising costs, and now Trump’s 2025 tariffs.

In this episode, wholesale expert Katie Hunt shares strategies on how to communicate price increases to your retail and wholesale customers.

During this episode, Zeba Parkar and I discuss her approach to finding funding for her business and different loan options that she looked at, including Shopify Capital, and lines of credit options.

During this episode, Jodi Kostelnik talks about her experience in opening up an airport store in Washington, DC, including how that opportunity came to be and how she has a unique ownership interest. 

We talked about the highs and lows of hiring team members and letting go of control and how difficult that is, and Jodi shares how her products ended up being featured on the show, The View. Her team rallied together to ship out thousands of products after that feature, and a spoiler alert here, she met the contacts from The View at a trade show.

During this episode, Kelly Bristol of Just Got 2 Have It about the ever-evolving retail landscape, the importance of strategic planning, shifts in buying patterns, and the continued need for community over competition within the industry.

In this episode, I'm answering a question from our recent round of Paper Camp regarding abandoned cart email automations. If you have ever shied away from sending out these emails, you are going to want to listen to this one and rethink your strategy.

In this episode, we're talking about mistakes that folks make when they are hiring, how to identify appropriate KPIs, (key performance indicators for the individual roles you're hiring for), and how to have tough conversations when managing a team. 

Carina Murray joins me to discuss how the industry was impacted by COVID-19, how wholesalers and sales reps can work with Faire and other third party wholesale platforms, plus we’re highlighting unique benefits that sales reps bring to the sales process!

With the new year right around the corner, my team and I have been making time to really reflect on the past year.

This year has been one of introspection–about our businesses, about the state of the world, and about how we balance our work and personal lives. We’ve been forced to adjust to this new normal, like it or not. But I’m proud to say that here at Proof to Product, we never stopped making progress.