There are literally infinite ways that you can grow your product business.

Today's episode is part 2 with Katie Wilson of The Good Twin & Crush + Touch Art Supply. Katie walks through her yearly budgeting process, from projecting sales to setting aside funds for new products, and explains why she treats her budget as a living plan rather than something to set and forget.

Today's guest is repeat guest Katie Wilson of The Good Twin & Crush + Touch Art Supply. We discuss why Katie chooses to keep wholesale as The Good Twin’s primary revenue stream, how to balance making money from your work with projects that fill your creative cup and why you should think twice before discontinuing a bestseller. Our conversation was so juicy, we needed to break it into two parts. Tune in to the next episode for part 2!

Today's guest is Melissa Gullatte, the founder of Gracefully Made Art. Melissa started her business in 2015 while she was a student at Auburn, painting original artwork and then designing wedding stationery for eight years. She walks us through how licensing works and how she went from taking Paper Camp in 2023 to having her products in more than 1,000 stores just three years later.

This week’s guest is Dorothy Belshaw, CEO and co-owner of NY NOW, the premier wholesale gift and home marketplace in New York. Dorothy walks us through how they're rebuilding NY NOW — the categories coming back, how they're recruiting buyers to New York, and what they're building for newer and smaller exhibitors.

I've been having a lot of conversations lately about Faire. Some of you love the platform. Some of you hate it. And a lot of you are somewhere in the middle, trying to figure out your next move. In this episode, I’m walking you through what Faire does well, the two very different ways brands use the platform, and the four things our Paper Camp alumni do to keep more of their money in their pockets.

In this episode, wholesale expert Katie Hunt shares the true cost of not doing Paper Camp.

This week’s podcast episode features a case study with Paper Camp alum Rachel O’Neill of Loftipop.

This week’s podcast episode features a case study with Paper Camp alum Sherry Lam of Sherry's Palette.

This week’s podcast episode features a case study with Paper Camp alum Charina Cabanayan of Orchid & Pine.

In this episode, wholesale expert Katie Hunt shares her recap of the 2026 Faire Summer Market.

In this episode, wholesale expert Katie Hunt shares 4 big areas where you may be leaving money on the table in your business.

In this episode, wholesale expert Katie Hunt shares why customer retention is important yet often overlooked.

In this episode, wholesale expert Katie Hunt dives into the topic of how many SKUs should you have as a product-based business.

Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. In this episode, we are catching up about buying patterns, rising product costs, what brands are getting right and wrong when pitching stores, and why industry standards still matter. 

In this episode, past Paper Camp alumni share their experiences in participating in our wholesale program, Paper Camp, and how it has changed their business for the better.

This episode is an excerpt from our coaching call in Paper Camp that was centered on exhibiting at trade shows. I asked Paper Camp alums Karen Sawyer-Meehan of Pier Six Press and Alyson O’Connor of Rust Belt Love to come and share their experiences with the 47th round of Paper Camp.

During this episode, we’re chatting with Lib Ramos and Jessie Tyree Jenness about craft shows and digging into what organizers are actually looking for when you apply for these shows, how exhibitors can decide if a show is worth it, and how to also measure ROI following a show.

During this episode, Angie Chua of bobo designs shares what it was really like growing her business, the missteps, the hiring decisions, the moments of doubt that we all kind of face, and also the shifts that helped her step into true leadership. She also opened up about her commitment to supporting artists from marginalized communities and how she navigates the seasonality of retail in Palm Springs.

During this episode, I share a case study with Paper Camp alum Ashleigh Evans of InBooze.

During this episode, I share a case study with Paper Camp alum Brianna Reagan of Brianna Reagan Creates.

During this episode, I share a case study with Paper Camp alum Taylor Carroll of The Stray Shop.

During this episode, I share a case study with Paper Camp alum Zeba Parkar of Treleaf.

During this episode, Paper Camp alum Lesa Muehlstein from Birdie Mae Designs shares how after Paper Camp she got her products into 200 stores, how to balance how much inventory to order when space and cash flow are constraints, and what sales data she tracks and how she uses that data to make decisions in her business.

During this episode, Paper Camp alum Kate Murray of Quick Brown Fox Letterpress. Kate shares the importance of playing the long game in wholesale, how she balances wholesale and retail operations, and the innovative ways that she's nurturing relationships with both key accounts and independent retailers.

During this episode, Paper Camp alum Isabella Montano Ghazarians, the founder of Isabella MG and I talk about building products that resonate across cultures, managing a remote team, and the opportunities that have helped bring Isabella's work into big box retailers like Target and HomeGoods.

During this episode, Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper discusses where she's at now, including the complexities of running two sister businesses. We talk about the importance of building relationships in wholesale and custom work and the realities of juggling multiple business models including, a brick-and-mortar storefront, online sales, wholesale partnerships with big box accounts, and independent retailers.

In this episode, wholesale expert Katie Hunt shares the key differences between selling retail and selling wholesale, what each one of these things means, and how the buying process is different.

In this episode, wholesale expert Katie Hunt shares a sneak peek into the LABS coaching program.

In this episode, wholesale expert Katie Hunt shares reasons why your wholesale pitch might not be the reason why you aren’t hearing back from retailers you are pitching your products to be in.

In this episode, wholesale expert Katie Hunt shares how quickly students make back their investment from Paper Camp and also answers common FAQs about the Paper Camp program.