There are literally infinite ways that you can grow your product business.
Which, I know, can feel really overwhelming.
Which go-to market strategy is best for you and your products?
Which will be easiest or fastest to implement?
Which will get you to your long term goals faster?
You can drive yourself crazy weighing all the options, but in the end you're left making a somewhat educated guess as to which way to go. I know this pain and frustration too well, friend.
If you are wondering how to get your products into stores, you’re in the right place! We take the guess work out of selling wholesale, providing you step by step instructions on how to start or scale what the stores you’re in.
There are a million ways to grow your business. Wholesale is just one way. But, it's what we excel at teaching. If you want to make wholesale a priority, let’s get started.
In this episode, wholesale expert Katie Hunt shares why customer retention is important yet often overlooked.
In this episode, wholesale expert Katie Hunt dives into the topic of how many SKUs should you have as a product-based business.
Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. In this episode, we are catching up about buying patterns, rising product costs, what brands are getting right and wrong when pitching stores, and why industry standards still matter.
In this episode, past Paper Camp alumni share their experiences in participating in our wholesale program, Paper Camp, and how it has changed their business for the better.
This episode is an excerpt from our coaching call in Paper Camp that was centered on exhibiting at trade shows. I asked Paper Camp alums Karen Sawyer-Meehan of Pier Six Press and Alyson O’Connor of Rust Belt Love to come and share their experiences with the 47th round of Paper Camp.
During this episode, we’re chatting with Lib Ramos and Jessie Tyree Jenness about craft shows and digging into what organizers are actually looking for when you apply for these shows, how exhibitors can decide if a show is worth it, and how to also measure ROI following a show.
During this episode, Angie Chua of bobo designs shares what it was really like growing her business, the missteps, the hiring decisions, the moments of doubt that we all kind of face, and also the shifts that helped her step into true leadership. She also opened up about her commitment to supporting artists from marginalized communities and how she navigates the seasonality of retail in Palm Springs.
During this episode, I share a case study with Paper Camp alum Ashleigh Evans of InBooze.
During this episode, I share a case study with Paper Camp alum Brianna Reagan of Brianna Reagan Creates.
During this episode, I share a case study with Paper Camp alum Taylor Carroll of The Stray Shop.
During this episode, Paper Camp alum Lesa Muehlstein from Birdie Mae Designs shares how after Paper Camp she got her products into 200 stores, how to balance how much inventory to order when space and cash flow are constraints, and what sales data she tracks and how she uses that data to make decisions in her business.
During this episode, Paper Camp alum Kate Murray of Quick Brown Fox Letterpress. Kate shares the importance of playing the long game in wholesale, how she balances wholesale and retail operations, and the innovative ways that she's nurturing relationships with both key accounts and independent retailers.
During this episode, Paper Camp alum Isabella Montano Ghazarians, the founder of Isabella MG and I talk about building products that resonate across cultures, managing a remote team, and the opportunities that have helped bring Isabella's work into big box retailers like Target and HomeGoods.
During this episode, Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper discusses where she's at now, including the complexities of running two sister businesses. We talk about the importance of building relationships in wholesale and custom work and the realities of juggling multiple business models including, a brick-and-mortar storefront, online sales, wholesale partnerships with big box accounts, and independent retailers.
In this episode, wholesale expert Katie Hunt shares the key differences between selling retail and selling wholesale, what each one of these things means, and how the buying process is different.
In this episode, wholesale expert Katie Hunt shares a sneak peek into the LABS coaching program.
In this episode, wholesale expert Katie Hunt shares reasons why your wholesale pitch might not be the reason why you aren’t hearing back from retailers you are pitching your products to be in.
In this episode, wholesale expert Katie Hunt shares how quickly students make back their investment from Paper Camp and also answers common FAQs about the Paper Camp program.
In this episode, past Paper Camp alumni share what their experience was like at Shoppe Object’s summer 2025 trade show.
In this episode, past Paper Camp alumni share what their experience was like at NY Now’s summer 2025 trade show.
In this episode, past Paper Camp alumni share their experiences in participating in our wholesale program, Paper Camp, and how it has changed their business for the better.
During this episode, Kate Talcott of Splatter & Bloom shares why niching down and focusing in on one product type helped explode her business growth. She also shares how she went from 0 to 60+ stores selling her watercolor kits.
In this episode, wholesale expert Katie Hunt shares why you should always be proactively pitching stores your products.
In this episode, wholesale expert Katie Hunt shares five things that Paper Camp scholarship winners have in common.
In this episode, shopkeepers Victoria Venturi & Katie Wilson provide feedback on how they like to be pitched, including the best way for vendors to capture their attention, methods that they use most when placing orders, and red flags that they see in wholesale pitches.
In this episode, wholesale expert Katie Hunt shares 5 big mistakes she seems in product catalogs and how to fix them. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be costing you a lot of money and a lot of headaches.
During this episode, Carley Hussain of Parcel Island shares key strategies that fueled her business growth, including marketing automations she set up, finding her unique brand voice, and leveraging platforms like Faire. Carley also leveraged the resources available to her in Paper Camp, such as our wholesale pitch process, email templates, and postcard templates, adding her own unique voice and brand positioning to the outreach.
In this episode, Paper Camp alumni share details of their brand, how many stores they are wholesaling with, what has been challenging about growing wholesale, and more.
Is Wholesale right for You?
While it is exciting to think about your products lining the shelves of Target, Anthropologie, Container Store or independent boutiques around the world, making the jump to wholesale should not be taken lightly.
During this FREE MINI-COURSE, Katie Hunt will walk you through 12 questions to help you determine if wholesale is the best next step for your business.
paper camp
A LIVE four-week intensive program for product based businesses that want to learn everything there is to know about selling wholesale, exhibiting at trade shows and reaching a wider range of wholesale accounts. Since 2011, we’ve had thousands of brands attend Paper Camp who sell to Target, Starbucks, Barnes & Noble, Container Store and independent shops around the world.
You’ve probably heard me say this on Proof to Product and in previous emails, but I’m a firm believer that relationships are they key to running and building a successful business.
Everyone from our team, to our customers, to our colleagues, to our vendors plays a significant role in our personal growth as well as the development of our company. Your relationships with wholesale buyers, are no exception.
But how do you find the right stores?
How do you connect on a personal level with the buyer?
How do you know if a store is a good fit for what you sell?
About two years ago, Paper Camp alum Inklings Paperie was exhibiting at NY NOW for the first time, in a shared booth and on a bootstrap budget.
Inklings Founder and Creative Director Lindsay Henry happened to get to talking with a kind person at that trade show...who happened to be the Brand Manager of Global Merchandise for Starbucks.
Creating new products and tinkering with new design ideas is why many of you went into business. It’s the draw of the creative process. You love to brainstorm, create and then create some more. And it keeps your business exciting and alive—for you and for your bank account.
Releasing these new products is your ticket to business growth. It sets you apart from the competition and shows retailers that you’re serious about your business and your product line. But it’s important to realize that timing is a major factor with new releases, particularly when you’re selling wholesale.
Selling wholesale is a great way to scale your business, but it is a whole different ball game than selling direct to consumers. There are important rules you need to follow when wholesaling, specifically surrounding shipping orders and processing payment. Rules that you may not know when you’re new to wholesale (I didn’t!) but when broken may hurt your relationships with buyers or impact future sales.
Catalog Printers
DeFrance Printing
Digital Lizard
Inventory Management
Zoho One
Stitch Labs
Join Proof to Product LABS, our 12-month group coaching program.
In this episode, wholesale expert Katie Hunt shares 4 big areas where you may be leaving money on the table in your business.