054 | Shifting from services to products with Jessica McSweeney
Jessica McSweeney is the owner of Little Well Paper Co, a letterpress greeting card company aimed at celebrating and deepening the connections between loved ones. Prior to starting Little Well she taught herself calligraphy and offered wedding calligraphy and invitation services. Jessica’s calligraphy work has been featured in The Knot, Southern Weddings Magazine, and Once Wed. Jess attended Paper Camp in fall 2016 when Little Well was just a spark of an idea, and she launched to the retail and wholesale markets in fall 2017.
On today’s episode we’re talking about shifting from a service based business to a product based business, her vision for Little Well Paper Co., and why relationships are critical to building a successful business.
Read More
053 | Leveraging Pinterest for product sales with Megan Auman
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for art, commerce, and visual content creation! (Which is just a fancy way of saying she’s obsessed with Instagram and Pinterest.) In addition to running her Megan Auman jewelry line, she runs the site Designing an MBA, where she writes and teaches about the intersection of art and business.
On today’s episode we’re talking about product photography and why you should be leveraging pinterest to get more sales.
Read More
Refocusing priorities with Katie Hunt
Katie Hunt, founder of Tradeshow Bootcamp dives deeper into how to create a wholesale resource section on your website, something she and Rhonda Warren talked about briefly on episode 61. Katie shares what to include in your resource center, how to structure things and why it is important to make it easy for your wholesale customers to buy.
Read More
052 | Building a team and leveraging systems with Lichia Liu, Gotamago
Lichia Liu is the founder and creative director of Gotamago, a stationery & gifts brand based in Toronto, Canada. A self-taught illustrator, Lichia took a detour from her urban design career in 2013 to start Gotamago when she realized that she needed more authenticity, autonomy and artistic exploration in her work. Besides running Gotamago and being a mom, Lichia is a musician, an urban sketcher, a member of a Japanese Taiko drumming group, and a foster dog parent.
On today’s episode we’re talking about how Lichia left her day job to pursue her passion, how she involves her team in building systems to automate and streamline her business and why she thinks it is important to jump before you feel ready.
Read More
051 | Using reps to enhance wholesale sales with Kim Burks, Ramona & Ruth
TSBC alum, Kim Burks is the founder of Ramona & Ruth is a boutique letterpress studio located in Omaha, Nebraska. Kim started Ramona & Ruth in 2009 with her tabletop letterpress in a spare bedroom of her home. Kim makes simple and thoughtful letterpress greeting cards and a variety of other paper goods including gift wrap, notebooks and planners. Ramona & Ruth products can be found in retail shops across the country.
On today’s episode we’re talking about Kim’s decision to change her business name after being in business for five years, how her design aesthetic has evolved and how bringing on sales reps has enhanced her business.
Read More
050 | How angel investing fueled their business growth with Zoe Scharf, Greetabl
TSBC alum Zoe Scarf is the co-founder and Chief Brand Officer at Greetabl–a personal and easy way to make your friends feel super loved. If you’re not familiar with Greetabl, you should be. It’s an impressive gifting service where you choose your packaging, gift and personalize your message and they take care of the rest — getting it in the hands of your recipient. Greetabl has delivered 200,000 happy moments and is continuing to quickly grow.
On today’s episode Zoe shares how they unsuccessfully chased wholesale, struggled with figuring out who their audience was and how impactful their fulfillment relationships have been. We also spent a good amount of time talking about how Greetabl sought funding from angel investors. They achieved three rounds for $50k, $750k and most recently $1.5M — we talked about how the process worked, what they did with the money and she shared some resources for those interested in learning more.
Read More
049 | Vision, hustle and boundaries with Emily Thompson, Being Boss
Emily Thompson is an author, educator and web designer. She’s the founder of Indie Shopography and co-host of the Being Boss podcast, where she inspires, writes and curates content to help creatives own their path and be more boss. With over 3 million listens, the impact of the podcast inspired Emily and her business partner and co-host on Being Boss, Kathleen Shannon to write their first book called Being Boss: Take Control of your Work and Live Life on your Own Terms.
This episode is a fun one and we talked about some key topics in the book. Emily shared her thoughts on why being boss requires vision and hustle, the importance of setting boundaries that align with your values and why you need to do the work.
Read More
048 | Pricing custom calligraphy projects with Laura Hooper & Alyssa Bobbett, Laura Hooper Calligraphy
TSBC Alums Laura Hooper Leader and Alyssa Bobbett of Laura Hooper Calligraphy have served clients with hand calligraphy and stationery needs for weddings, showers events & more since 2002. These sisters have grown a dynamic business that includes their custom work, ready made product, calligraphy kits, offer in person and online educational programs and these girls wrote a book last year.
On today’s episode we’re talking about their business model including their process for adding new revenue streams. We dove deep into their custom work regarding pricing and how they’ve set better boundaries to provide a better experience for their customers. And, we talked about their strategies and goals for engaging with their 318k instagram followers! A little side note here — but they aren’t happy with the IG algorithm changes either!
Read More
047 | Copyright and trademark rights with Autumn Witt Boyd
Meet Autumn Witt Boyd, an attorney who specializes in helping ambitious entrepreneurs reach their big goals faster and smarter — guiding them as they go. Autumn loves helping creatives put together collaborations and partnerships, grow their brand with trademarks, and protect their content with copyrights. Autumn is also the host of the Legal Road Map podcast, which teaches business owners about legal issues they may face as they grow profitable companies.
On today’s episode we’re talking about the difference between copyright and trademarks, the process for protecting your work and how to handle copycats. Autumn does a fantastic job of breaking this complex topic into bite size pieces and provide tangible steps that you can take in your business now.
Read More
046 | Leveraging past work experiences in business with Richele Silva, Richie Designs
Richele Silva is the founder of Richie Designs, a boutique design and letterpress studio located in Long Beach, California. Richele is an art director, stylist, designer and printer. She founded Richie Designs 12 years ago, first as a side hustle while she worked at an advertising agency. Richele’s products are sold at Paper Source, Urban Outfitters and Sugarfina along with hundreds of independent boutiques across the U.S.
On today’s episode we’re talking about leveraging past work experiences in business and the benefits of moving slowly and steadily in your business.
Read More
045 | Taking breaks in business with Caroline Hull, Caroline Creates
TSBC alum Caroline Hull is the founder of Caroline Creates. A designer and owner, Caroline has a background in music and was actually a ballet dancer at the University of Oklahoma before finding her niche in design and podcasting. Caroline has a passion for helping other small business owners like herself through her podcast, Creative Biz Rebellion.
On today’s episode, we’re talking about switching gears in business, the benefit of taking a break to really reassess how you’re feeling about things and she also shares how past experiences shaped who she is and what she’s doing today.
Read More
044 | Overcoming personal & social challenges in business with Heather Haynie & Dani Antol, Rock Paper Scissors
Heather Haynie and Dani Antol are the owners of Rock Paper Scissors, a custom invitation and paper goods shop in Charlottesville, Virginia. Rock Paper Scissors is the go-to destination for locals and visitors alike looking for laugh-out-loud greeting cards, journals, dec accessories, calendars, planners and modern gifts.
On today’s episode we talk about a wide range of topics including what it takes to run a retail storefront, how they divide responsibilities as business partners and what success looks like for each of them. We also got personal. Dani shares her story of battling cancer. We also discuss how Heather & Dani were able to unify their local community after the hateful rallies in Charlottesville.
Read More
043 | Why she scraped her product line & started anew with Renee Griffith, HeartSwell Co
Renee Griffith, the founder of HeartSwell, designs and creates her products using her original hand lettering style, incorporating patterns, colors and textures inspired by her deep love of the ocean and lush landscape where she lives in South Florida. Renee is a TSBC alum who has attended our Paper Camp Conference twice, once when she was starting her business and a second time after she had revised her line and rebranded her company.
On today’s episode we’re talking about why she changed her business name, how she nurtures relationships with customers and the importance of finding your voice within your product and brand.
Read More
42 | Misconceptions around clutter with Beth Penn, Bneato Bar
Beth Penn is a professional organizer, speaker and life hacker. She is the founder of Bneato Bar, a professional organizing service whose clients range from corporations looking for big-picture management solutions to busy individuals simply flooded with email, paper or stuff in their home. Beth has been featured in Real Simple Magazine, Oh Joy!, DesignLoveFest, and more, and has collaborated on projects with Style by Emily Henderson and Apartment Therapy.
On today’s episode we’re talking about misconceptions people have around cluttering and organization, and how to get started with decluttering.
Read More
041 | Overcoming creative blocks with Melanie Karlins, Grey Moggie
TSBC alum, Melanie Karlins of Grey Moggie started letterpress printing in 2008 as a creative outlet while she was in law school, and later taught letterpress classes at a local art center. In 2011 she started selling her products at local craft fairs and picked up wholesale accounts through her Instagram feed. Today, Grey Moggie is Melanie’s full-time job and her greeting cards are sold in stationery and gift shops all over the United States, including Paper Source
On today’s episode, Melanie is sharing how retail craft markets shaped her business and product line, how she overcame creative blocks, and why her definition of success shifts with different seasons in her life.
Read More
040 | Strategies for pitching wholesale buyers with Rebekah Tennis, Wild Ink Press
Rebekah Tennis is the founder of Wild Ink Press, a letterpress studio and retail storefront located in northern California. Rebekah started Wild Ink Press in 2009 and was part of our very first Tradeshow Bootcamp class in 2011. The Wild Ink Press brand offers witty and pretty greeting cards, stationery, and other paper goods that can be found in hundreds of retail shops nationwide including the Container Store, Papyrus, and Paper Source.
On today’s episode, Rebekah talks about the power of slow, organic growth and why it’s okay to not have all your ducks in a row when you’re starting out. She also shares her thoughts on responsiveness, reliability, and why she likes sending catalogs and samples to prospective wholesale buyers.
Read More
039 | Benefits of having a workspace outside of the home with Nicole Block, The Nic Studio & Tyles
Nicole Block is the owner of The Nic Studio a stationery, design and illustration studio. She’s also the founder of Tyles, which is a line of sophisticated, removable wall decor made from cut vinyl! Nic and I first met on Twitter back in 2009 and she’s been a part of the TSBC community since we started in 2011!
On today’s episode Nicole shares how her life inspires her work, the benefits of getting a workspace outside of her home and the logistical challenges she faced when creating a new product category — including how she was turned down by more than 75 manufacturers she approached to help make her Tyles!
Read More
038 | Licensing partnerships with Erin Dollar, Cotton & Flax
Erin Dollar, the owner of Cotton & Flax is an artist and textile designer, focused on creating home goods and bold surface pattern designs. Her background as a printmaker guides her work for Cotton & Flax, and the entire collection of Cotton & Flax home goods are designed, silkscreen printed, and sewn in California.
On today’s episode we’re talking about how Erin licensed her artwork for a line of fabrics manufactured by Robert Kaufman. She’ll share her story of how this licensing partnership came to be, considerations when partnering with other brands and things she learned along the way.
Read More
034 | Why you can't force creative work with Adam Smith, Life is Funny Press
Adam Smith is the founder of Life is Funny Press, a letterpress greeting card company based in Los Angeles. Adam worked a pressman for Sugar Paper before branching out on his own to start Life is Funny Press. Adam’s passion for printing, his family and making products with purpose really shines through in this episode.
Adam came to Paper Camp in 2014 before jumping into trade shows. He currently sells his products via wholesale, retail and custom channels.
On today’s episode we’re talking about leaving a full time job to pursue entrepreneurship, a dad’s perspective on juggling family & business, plus why it’s important to not force yourself into creative work that doesn’t feel right.
Read More
033 | Sourcing new manufacturing partners with Samantha Barsky, Noteify
Since 2010, Samantha Barsky, the founder of Note•ify has combined her love of travel, photography, and entrepreneurship into making paper and textile goods. She has had success growing her business through a wide range of sales channels including Etsy, craft shows, her own website, as well as licensing and collaborations.
On today’s episode, Samantha talks about sourcing new partners for manufacturing and how tough it is, leveraging passive income streams, and the importance of starting small when branching into new products.
Read More
