Hosting Live events with Katie Hunt
Katie Hunt, founder of Tradeshow Bootcamp has hosted 13 live events over the last five years for Tradeshow Bootcamp and even more when she was in the corporate world. Today’s mini episode focuses on four key tips for hosting live events:
1. Focus on your content first
2. Be mindful of your budget
3 web. Involve your audience in the planning proces
4. Set realistic goals for your event.
If you’re looking for more information about how I plan Paper Camp and build live events into my business model, check out my interview with Tara Gentile on Profit Power Pursuit podcast. Look for episode 96 at www.taragentile.com/podcast
Read More
020 | Dealing with copy cats with Julie Richardson, Unblushing
TSBC alumni, Julie Richardson started Julie Ann Art in 2008 as a side hustle and has seen great success over the last nine years. She got her start on etsy where she’s had almost 70,000 sales to date! Julie also sells to the wholesale market.
On today’s episode, we’re talking about building community with customers, how she handles copy cats and why she’s focused on creating products with purpose.
Read More
019 | Marketing to multiple sales channels with Victoria Venturi, Paper Epiphanies
TSBC Alum, Victoria Venturi is the founder of Paper Epiphanies, a paper and lifestyle brand that empowers women. Prior to being her own boss, Victoria worked in PR Marketing for really large brands such as FOX, Disney, Warner Bros., and Hilton Hotels.
On today’s episode, we’re talking about balancing wholesale and retail outreach, how to build relationships with the press and the importance of honing your message and articulating the why of your business.
Read More
Benefits of mastermind groups with Katie Hunt
What's a mastermind? It is a small group of entrepreneurs who are at similar levels in business. The group fosters community, provides accountability and is often led by an expert who provides coaching, guidance and structure to the program.
On this episode Katie talks about how joining a Mastermind propelled her business, and how it led her to launching Tradeshow Bootcamp's newest program.
Read More
018 | Refueling with business retreats with Bryn Chernoff, Paperfinger
Today’s guest, TSBC alum, Bryn Chernoff is the owner, calligrapher and creative director of Paperfinger. Paperfinger offers a range of distinctive and elegant contemporary calligraphy for weddings, events, branding & design. Bryn also teaches calligraphy on Skillshare and in workshops across the country. Bryn’s work has been featured in numerous publications including Martha Stewart Wedding, Real Simple, Esquire and Brides to name a few.
During this episode we talk about transitioning from a day job into your business full time, finding your unique voice and point of view when creating your work and how business retreats are a great way to refuel and find clarity in your business.
Read More
017 | Finding your unique voice in your products with Rosanna Kvernmo, Iron Curtain Press
TSBC alumni, Rosanna Kvernmo is the owner of Iron Curtain Press, a letterpress studio in Los Angeles. In the spring of 2016, she and her husband, Joel, also opened Shorthand, a little store specializing in beautiful supplies for your desk.
On today’s episode, Rosanna and I talk about her experience as both a wholesaler & a store owner, product development and finding your unique voice in your products and business.
Read More
013 | Creating a strong brand story with Jen Gotch, Ban.do
Jen Gotch is the chief creative officer and fearless leader of Ban.do. Jen founded the company in 2008 with no prior business experience and was able to transform it from a small, vintage, one-of-a-kind hair accessory company into a million dollar brand within years. I had the pleasure of working with Jen when she was a speaker at our Tradeshow Bootcamp Business Camp conference. She not only offers a wealth of information, but she’s passionate about helping creative entrepreneurs succeed. On today’s episode, we’re talking about how Ban.do evolved into the lifestyle brand it is today, why having a strong brand is the best thing you can do for your business and the importance of making time for self-reflection no matter how many years you’ve been in business.
Read More
012 | Align yourself with partners that elevate your brand with Tara McMullin of What Works Network
Tara Gentile is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the lives of those they love. She’s also the host of Profit. Power. Pursuit., a podcast that takes you behind the scenes of successful small businesses. Entrepreneur named it one of 24 top women-hosted podcasts for business owners. Tara’s work has been featured in Fast Company, Inc, DailyWorth, Forbes, and The Huffington Post.
Read More
004 | Partnerships & Collaborations with Kristen Ley, Thimblepress
Kristen Ley is the sole owner and founder of Thimblepress, a lifestyle brand that focuses on creating products and experiences that make you smile and want to celebrate life’s moments, big and small. Kristen created Thimblepress out of her garage in 2012 and the company has seen tremendous growth since then. She now has a team of 15 full-time and part time employees and the company occupies 7000 square feet that includes 2 brick and mortar retail locations. Kristen’s products are now sold in over 1500 retail stores internationally and she continuing to work with brands to create unique collaboration and partnership opportunities! Kristen attended Tradeshow Bootcamp in 2013, prior to launching to the wholesale market. On today’s episode we’re talking about hiring from within, fostering a team environment, things to consider when entering professional partnerships and how she fell into business backwards.
Read More
