013 | Creating a strong brand story with Jen Gotch, Ban.do

Jen Gotch, Ban.do

Jen Gotch is the chief creative officer and fearless leader of Ban.do. Jen founded the company in 2008 with no prior business experience and was able to transform it from a small, vintage, one-of-a-kind hair accessory company into a million dollar brand within years. I had the pleasure of working with Jen when she was a speaker at our Tradeshow Bootcamp Business Camp conference. She not only offers a wealth of information, but she’s passionate about helping creative entrepreneurs succeed.

On today’s episode, we’re talking about how Ban.do evolved into the lifestyle brand it is today, why having a strong brand is the best thing you can do for your business and the importance of making time for self-reflection no matter how many years you’ve been in business.


  • The evolution of Ban.do

  • Selling to Lifeguard Press and how this enabled further growth

  • Hard lessons Jen has learned in business

  • Why having a strong brand is important and affects other aspects of business

  • How and why Jen gives back to other entrepreneurs

  • The importance of focusing on top level projects as the founder of your business

  • Advice for entrepreneurs

  • What’s upcoming for Ban.do

Download These Quotables to Save and Share


“I’m a problem solver by nature. I walk towards them, not away from them. But I have no business walking towards half the problems I do.”– Jen Gotch

“Sheer will will not allow me to do it all and be great at everything.“– Jen Gotch

“Being able to have a voice that stands outside of the product makes it easier for people to attach to your business and makes it easier for your business to pivot.“– Jen Gotch

“People have questions that are different than the questions they used to have. They hold companies and brands accountable for things they never had to be accountable before. It’s a very interesting time to be in business.”– Jen Gotch

“Retailers were wanting newness more often.”– Jen Gotch

“It is really easy to focus on medium level shit, because those things tend to have a beginning, middle and end and we can check it off our list. Hold yourself accountable to not get into the minutia.”– Jen Gotch on focusing on high level shit

“The faster you can figure out where you add the most value and what you should be doing and what someone else should be doing, you’ll grow and scale.”– Jen Gotch


Website: Ban.do | Facebook: @shopbando | Ban.do Instagram: @shopbando | Jen’s Instagram: @jengotch | Pinterest: @shopbando | Twitter: @shopbando

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com  |   Instagram: @prooftoproduct

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