339 | Updates on Independent Contractor Guidelines with Kira La Forgia, Paradigm Consulting

If you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor issued new stricter guidelines regarding independent contractor workers. Today's guest is HR consultant and expert, Kira La Forgia of Paradigm Consulting. She is breaking it all down for us so we avoid penalties and audits. 

We talk about new changes, how they affect you, and how to protect yourself if you currently have team members who may be misclassified. 

Read More
321 | The Changing Landscape of Wholesale Trade Shows with Store Owner Audrey Woollen, Urbanic

In this episode, Audrey shares her thoughts on in-person trade shows, the rise of Faire as a digital marketplace, and its effects on how she does business as a brick-and-mortar retail shop. She shares her appreciation for email marketing efforts of wholesale brands and also advice she would give her past self now that she’s been in business for 17 years.

Read More
320 | The Challenges Of Bringing A New Product To Life With with Zeba Parkar, Treleaf

In this episode, Zeba shares about the early success of her business, including how she fulfilled orders 1 by 1 on a shared maker space laser cutter to now having a warehouse space that supports multiple laser cutters, a team, and her production space to service again the direct to consumer and wholesale customers. We also talk about the challenges of bringing a new product to market and how she's legally protecting her brand and the products that she creates.

Read More
319 | 2024 Market Trends For Product-Based Businesses with Jessica Totillo Coster

Jessica and I have a unique perspective on what’s happening in the product space right now — observing trends with sales and marketing and spotting issues before they become widespread. 

That’s what our focus is on today’s episode. Sharing what we’re seeing on the sales & marketing front for product-based business - what’s working, what’s not and sharing advice that you can implement right away.

Read More