396 | Prioritizing When Everything Feels Urgent with ADHD Coach Skye Waterson, Unconventional Organisation

In this episode, Katie Hunt interviews Skye Waterson she breaks down common challenges that people with ADHD have, things like issues with focus and task initiation, prioritization, and burnout. 

She explains how she uses neuroscience-backed systems to move her clients from feeling overwhelmed and scattered to feeling focused and empowered.

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395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2]

During this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself.

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394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1]

During this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We discuss the correlation between having a large number of skews to overall sales revenue, the shocking statistics of business owners who don't have their own website, Jessica's thoughts on how product based business owners are using or not using email marketing as part of their overall marketing strategy, and also why it's important to have your own email list, which email marketing platforms are best for product sellers. 

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385 | How E-Commerce Brands Are Using Pinterest Trends To Get More Sales with Heather Farris, Heather Farris Co

During this episode, Pinterest expert Heather Farris shares about how to use the Pinterest trends tool, which helps you determine which keywords are and are not popular on the platform. We talk about missed opportunities that e-commerce brands make when it comes to Pinterest, how much time you should allocate to Pinterest marketing, and also how AI is affecting how people use Pinterest and so much more.

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383 | Navigating Seasonal Fluctuations in the Gift & Candle Industry with Sarah Hart, Simply Curated

During this episode, Sarah Hart of Simply Curated shares the origins of her candle and home fragrance business, including the pivotal moments and challenges that she faced along the way. She provides insight into the nuances of the candle industry and the unique hurdles that it presents, like seasonal fluctuations in demand and the importance of in-person customer experiences. 

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377 | Behind the Scenes of Airport Retail and What It’s Like Being Featured on The View with Jodi Kostelnik, The Neighborhoods

During this episode, Jodi Kostelnik talks about her experience in opening up an airport store in Washington, DC, including how that opportunity came to be and how she has a unique ownership interest. 

We talked about the highs and lows of hiring team members and letting go of control and how difficult that is, and Jodi shares how her products ended up being featured on the show, The View. Her team rallied together to ship out thousands of products after that feature, and a spoiler alert here, she met the contacts from The View at a trade show.

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376 | How to Start Licensing Your Art with Bonnie Christine, The Professional Creative

During this episode, Bonnie Christine shares how making residual income through art licensing, how it can be lengthy, but also rewarding process, and also a great way to make extra income for your business. We also talk about the importance of being proactive, how to handle rejection as a creative, and a breakdown of how creatives can use an art agent. We'll also cover the benefits of in-house sales team and the evolving impact of AI on art and business.

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375 | Increasing Your Sales Conversions with Personalized Marketing (& Other Marketing Trends in 2025) with Arianne Foulks, Aeolidia

During this episode, Arianne Foulks of Aeolidia shares her thoughts on creating a great customer experience, how to best communicate with our customers, the importance of data utilization, and the rise of personalized shopping experiences. We also delve into practical tips on segmenting communication, managing marketing workload, and the benefits of live shopping events.

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