401 | Going From 20 to 120 Wholesale Accounts with Carley Hussain, Parcel Island

During this episode, Carley Hussain of Parcel Island shares key strategies that fueled her business growth, including marketing automations she set up, finding her unique brand voice, and leveraging platforms like Faire. Carley also leveraged the resources available to her in Paper Camp, such as our wholesale pitch process, email templates, and postcard templates, adding her own unique voice and brand positioning to the outreach.

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400 | Celebrating 400 Episodes: Getting Candid About Podcasting, Resilience, and Business Growth with Katie Hunt

In this episode, Katie Hunt celebrates 400 episodes of the Proof to Product podcast by sharing her favorite part of the podcast recording process, advice she'd give to herself when she was just starting out, the real cost of running this podcast, and also the Proof to Product business as a whole, examples of times when she felt stuck in business and what she did about it and so much more. 

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396 | Prioritizing When Everything Feels Urgent with ADHD Coach Skye Waterson, Unconventional Organisation

In this episode, Katie Hunt interviews Skye Waterson she breaks down common challenges that people with ADHD have, things like issues with focus and task initiation, prioritization, and burnout. 

She explains how she uses neuroscience-backed systems to move her clients from feeling overwhelmed and scattered to feeling focused and empowered.

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395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2]

During this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself.

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394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1]

During this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We discuss the correlation between having a large number of skews to overall sales revenue, the shocking statistics of business owners who don't have their own website, Jessica's thoughts on how product based business owners are using or not using email marketing as part of their overall marketing strategy, and also why it's important to have your own email list, which email marketing platforms are best for product sellers. 

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