In this episode, past Paper Camp alumni share what their experience was like at Shoppe Object’s summer 2025 trade show.
Read MoreIn this episode, past Paper Camp alumni share what their experience was like at NY Now’s summer 2025 trade show.
Read MoreIn this episode, past Paper Camp alumni share their experiences in participating in our wholesale program, Paper Camp, and how it has changed their business for the better.
Read MoreDuring this episode, Kate Talcott of Splatter & Bloom shares why niching down and focusing in on one product type helped explode her business growth. She also shares how she went from 0 to 60+ stores selling her watercolor kits.
Read MoreIn this episode, wholesale expert Katie Hunt shares why you should always be proactively pitching stores your products.
Read MoreIn this episode, wholesale expert Katie Hunt shares five things that Paper Camp scholarship winners have in common.
Read MoreIn this episode, shopkeepers Victoria Venturi & Katie Wilson provide feedback on how they like to be pitched, including the best way for vendors to capture their attention, methods that they use most when placing orders, and red flags that they see in wholesale pitches.
Read MoreIn this episode, wholesale expert Katie Hunt shares 5 big mistakes she seems in product catalogs and how to fix them. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be costing you a lot of money and a lot of headaches.
Read MoreDuring this episode, Carley Hussain of Parcel Island shares key strategies that fueled her business growth, including marketing automations she set up, finding her unique brand voice, and leveraging platforms like Faire. Carley also leveraged the resources available to her in Paper Camp, such as our wholesale pitch process, email templates, and postcard templates, adding her own unique voice and brand positioning to the outreach.
Read MoreIn this episode, Katie Hunt celebrates 400 episodes of the Proof to Product podcast by sharing her favorite part of the podcast recording process, advice she'd give to herself when she was just starting out, the real cost of running this podcast, and also the Proof to Product business as a whole, examples of times when she felt stuck in business and what she did about it and so much more.
Read MoreIn this episode, Paper Camp alumni share details of their brand, how many stores they are wholesaling with, what has been challenging about growing wholesale, and more.
Read MoreIn this episode, wholesale expert Katie Hunt shares how product-based business owners can know if they are ready to exhibit at a wholesale trade show.
Read MoreIn this episode, Katie Hunt interviews Pat Flynn about his latest book, Lean Learning, How to Achieve More by Learning Less. The book is all about cutting through the noise, taking action faster, and building real momentum, especially if you're feeling overwhelmed by everything that you think you “should be” learning or doing.
Read MoreIn this episode, Katie Hunt interviews Skye Waterson she breaks down common challenges that people with ADHD have, things like issues with focus and task initiation, prioritization, and burnout.
She explains how she uses neuroscience-backed systems to move her clients from feeling overwhelmed and scattered to feeling focused and empowered.
Read MoreDuring this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself.
Read MoreDuring this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We discuss the correlation between having a large number of skews to overall sales revenue, the shocking statistics of business owners who don't have their own website, Jessica's thoughts on how product based business owners are using or not using email marketing as part of their overall marketing strategy, and also why it's important to have your own email list, which email marketing platforms are best for product sellers.
Read MoreIn this episode, Katie Hunt shares 10 opportunities that she sees for product business owners in 2025.
Read MoreIn this episode, Katie Hunt interviews Melodie van der Baan of Max Retail. Melodie shares how Max Retail integrates seamlessly with popular sales platforms like Shopify, Square, and Lightspeed, and the innovative ways that it gives new life to seasonal or aged inventory through a vast network of ecommerce channels.
Read MoreIn this episode, Katie Hunt interviews Emily Ley of Simplified® on how she is navigating massive shifts in business in things like the global supply chain, rising costs, and now Trump’s 2025 tariffs.
Read MoreIn this episode, wholesale expert Katie Hunt shares strategies on how to communicate price increases to your retail and wholesale customers.
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