In this episode, Katie Hunt interviews Skye Waterson she breaks down common challenges that people with ADHD have, things like issues with focus and task initiation, prioritization, and burnout.
She explains how she uses neuroscience-backed systems to move her clients from feeling overwhelmed and scattered to feeling focused and empowered.
Read MoreDuring this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself.
Read MoreDuring this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We discuss the correlation between having a large number of skews to overall sales revenue, the shocking statistics of business owners who don't have their own website, Jessica's thoughts on how product based business owners are using or not using email marketing as part of their overall marketing strategy, and also why it's important to have your own email list, which email marketing platforms are best for product sellers.
Read MoreIn this episode, Katie Hunt shares 10 opportunities that she sees for product business owners in 2025.
Read MoreIn this episode, Katie Hunt interviews Melodie van der Baan of Max Retail. Melodie shares how Max Retail integrates seamlessly with popular sales platforms like Shopify, Square, and Lightspeed, and the innovative ways that it gives new life to seasonal or aged inventory through a vast network of ecommerce channels.
Read MoreIn this episode, Katie Hunt interviews Emily Ley of Simplified® on how she is navigating massive shifts in business in things like the global supply chain, rising costs, and now Trump’s 2025 tariffs.
Read MoreIn this episode, wholesale expert Katie Hunt shares strategies on how to communicate price increases to your retail and wholesale customers.
Read MoreDuring this episode, Zeba Parkar and I discuss her approach to finding funding for her business and different loan options that she looked at, including Shopify Capital, and lines of credit options.
Read MoreIn this episode, wholesale expert Katie Hunt shares advice on how to align your product release cycles with wholesale buying seasons.
Read MoreDuring this episode, Pinterest expert Heather Farris shares about how to use the Pinterest trends tool, which helps you determine which keywords are and are not popular on the platform. We talk about missed opportunities that e-commerce brands make when it comes to Pinterest, how much time you should allocate to Pinterest marketing, and also how AI is affecting how people use Pinterest and so much more.
Read MoreDuring this episode, Gloria Chou of Gloria Chou PR shares how to write a compelling pitch to the media, how to pitch and find gift guides that happen year-round, how to find the right journalist to pitch, and so much more.
Read MoreDuring this episode, Sarah Hart of Simply Curated shares the origins of her candle and home fragrance business, including the pivotal moments and challenges that she faced along the way. She provides insight into the nuances of the candle industry and the unique hurdles that it presents, like seasonal fluctuations in demand and the importance of in-person customer experiences.
Read MoreIn this episode, past Paper Camp alumni share their experiences in participating in our wholesale program, Paper Camp, and how it has changed their business for the better.
Read MoreIn this episode, Alex Gagné of Chez Gagné talks about her wholesale growth, product expansion, and she speaks candidly about the challenges and successes she's faced along the way.
Read MoreIn this episode, I'm answering the top questions that we get asked about our wholesale program Paper Camp to help you decide if it's the right fit for you.
Read MoreDuring this episode, Jodi Kostelnik talks about her experience in opening up an airport store in Washington, DC, including how that opportunity came to be and how she has a unique ownership interest.
We talked about the highs and lows of hiring team members and letting go of control and how difficult that is, and Jodi shares how her products ended up being featured on the show, The View. Her team rallied together to ship out thousands of products after that feature, and a spoiler alert here, she met the contacts from The View at a trade show.
Read MoreDuring this episode, Bonnie Christine shares how making residual income through art licensing, how it can be lengthy, but also rewarding process, and also a great way to make extra income for your business. We also talk about the importance of being proactive, how to handle rejection as a creative, and a breakdown of how creatives can use an art agent. We'll also cover the benefits of in-house sales team and the evolving impact of AI on art and business.
Read MoreDuring this episode, Arianne Foulks of Aeolidia shares her thoughts on creating a great customer experience, how to best communicate with our customers, the importance of data utilization, and the rise of personalized shopping experiences. We also delve into practical tips on segmenting communication, managing marketing workload, and the benefits of live shopping events.
Read MoreDuring this episode, Ashley Sutton talks about her experience participating in the Target Accelerator program, and we talk about how she's been utilizing grants for her business, including how she got started applying for grants, what she looks for, and how these grants have benefited her business. She also shares resources in case you want to get started applying for grants for your business.
Read MoreDuring this episode, Amy Loewenberg and I talk about how NY NOW is innovating the trade show experience. We discuss everything from adapting trade shows to post-pandemic buying trends to the importance of sustainability, and the emerging focus on multi-sensory shopping experiences based on customer psychology.
Read More
![395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2]](https://images.squarespace-cdn.com/content/v1/5c6fe4c07eb88c2f00243613/1747069178235-T618VBRGDX5ZFKVJL2CD/Jessica.jpg)
