In this episode, Alex Gagné of Chez Gagné talks about her wholesale growth, product expansion, and she speaks candidly about the challenges and successes she's faced along the way.
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In this episode, I'm answering the top questions that we get asked about our wholesale program Paper Camp to help you decide if it's the right fit for you.
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During this episode, Jodi Kostelnik talks about her experience in opening up an airport store in Washington, DC, including how that opportunity came to be and how she has a unique ownership interest.
We talked about the highs and lows of hiring team members and letting go of control and how difficult that is, and Jodi shares how her products ended up being featured on the show, The View. Her team rallied together to ship out thousands of products after that feature, and a spoiler alert here, she met the contacts from The View at a trade show.
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During this episode, Bonnie Christine shares how making residual income through art licensing, how it can be lengthy, but also rewarding process, and also a great way to make extra income for your business. We also talk about the importance of being proactive, how to handle rejection as a creative, and a breakdown of how creatives can use an art agent. We'll also cover the benefits of in-house sales team and the evolving impact of AI on art and business.
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During this episode, Arianne Foulks of Aeolidia shares her thoughts on creating a great customer experience, how to best communicate with our customers, the importance of data utilization, and the rise of personalized shopping experiences. We also delve into practical tips on segmenting communication, managing marketing workload, and the benefits of live shopping events.
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During this episode, Ashley Sutton talks about her experience participating in the Target Accelerator program, and we talk about how she's been utilizing grants for her business, including how she got started applying for grants, what she looks for, and how these grants have benefited her business. She also shares resources in case you want to get started applying for grants for your business.
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During this episode, Amy Loewenberg and I talk about how NY NOW is innovating the trade show experience. We discuss everything from adapting trade shows to post-pandemic buying trends to the importance of sustainability, and the emerging focus on multi-sensory shopping experiences based on customer psychology.
Read More![372 | Opening a Retail Store in the Portland International Airport with Victoria Venturi, Paper Epiphanies [Part 2]](https://images.squarespace-cdn.com/content/v1/5c6fe4c07eb88c2f00243613/1732740481778-Y6FIF4OG3DRI4I0406U1/Venturi+Headshot+1.jpg)
During this episode, Victoria Venturi of Paper Epiphanies shares about the process of opening her store in the Portland International Airport.
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During this episode, Victoria Venturi of Paper Epiphanies shares how she moved from being a business that was driven 90% by wholesale revenue to a business driven by 90% retail revenue, and now how she's navigating her way back to finding that balance.
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During this episode, Kelly Bristol of Just Got 2 Have It about the ever-evolving retail landscape, the importance of strategic planning, shifts in buying patterns, and the continued need for community over competition within the industry.
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In this episode, I share tips on how to practice self-care during a busy season of life or business.
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During this episode, Dawn Richardson of Flodesk is telling us why email marketing is so important, what data you should be paying attention to, and overlooked opportunities when it comes to email marketing.
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During this episode, best-selling author Seth Godin shares about his latest book, This is Strategy: Make Better Plans. In my conversation with Seth, he shares his motivation for writing this book, the four elements that are critical for an effective strategy, and the importance of identifying and connecting with our smallest viable audience.
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In this episode, I dive into why it’s easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding manufacturing partners now vs in the past, changes in technology, decision fatigue, and more.
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During this episode, Riki Inge of Rikrack shares why she felt like she was starting over when she moved from selling direct to consumer to selling wholesale as well as her experience selling out her embroidery kits on Faire in 3 days.
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During this episode, Instagram expert Brock Johnson shares the emerging platform of Threads and how he's using it for business, how to create share-worthy content, and how to balance content creation with all of the other tasks that you have to do in your business.
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During this episode, Paper Camp coaches answer questions to give listeners advice on how to pitch your products to retailers.
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During this episode, Paper Camp coaches answer questions to give listeners an inside look at what it's like to be in Paper Camp.
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During this episode, Biff Ulm discusses the importance of patience, iteration, and customer feedback in developing successful products. We also discuss how to leverage data and understand buying behaviors.
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During this episode, Brigida Swanson discusses how her business has thrived without the constant scroll. We talked about the positive impact the shift has made on her personal life and how her focused efforts on email newsletters and direct outreach for wholesale have helped her expand.
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