![359 | Using Personal Interests to Inject Authenticity in Your Business with Kiwi Schloffel [Inside Look at our LABS Program]](https://images.squarespace-cdn.com/content/v1/5c6fe4c07eb88c2f00243613/1724429513084-V7ENKR3G70N370WWLB9D/kiwisquare5.jpg)
During this episode, Kiwi Schloffel touches on a variety of topics, such as the importance of staying true to your brand's identity, how to use personal interest to inject authenticity into your business, and more.
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During this episode, Buyer Sally Diguette shares about the buying process and schedule for Anthropologie. We talk specifically about the timelines that she's working with for both exclusive products as well as ready made products. And she offers advice for how to get your products in front of key account buyers.
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During this episode, Nellys Siria shares how her dream store originally told her no, but eventually came back to purchase her gorgeous earrings.
She also shares how she was on the verge of burnout, but pushed pause to reset how she was running her business.
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In this episode, I walk you through the step-by-step instructions on how to audit your product line, including how to collect the data and what data to collect, analysis and what to look for, as well as how to apply what you're learning from the data to your business moving forward.
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During this episode, Keli Faw shares the challenges retailers face, from managing seasonal returns to making strategic buying decisions. We discuss the impacts of online platforms like Faire and Amazon on the wholesale markets and why there needs to be transparency and strong communication between buyers, reps, and brands.
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During this episode, Kristin Fisher and I discuss the essentials of optimizing your Faire shop, including how to avoid common mistakes that other brands are making, maintain strong buyer relationships, and stay ahead of your competitors with effective pricing.
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During this episode, Rachel shares how she tripled her revenue by focusing on selling wholesale, strengthening her systems, and building the infrastructure of her business. Plus, Rachel reflects on the challenges of relocating her business, the impact of her art on emotional expression, and her exciting plans for the future, including a 10-year anniversary collection.
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During this episode, we're talking with Janine Kwoh and she shares how a key account ordered 4,300 hand-painted cards and how that pushed her to retire and rethink her entire product line. She talks about her decision-making process, how she prepared for the changes, and how she communicated these product changes to her customers.
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During this episode, we're talking with Tammie Bennett about normalizing the hard stuff and taking responsibility for our business decisions. We talk about not relying on platforms or algorithms or other people's opinions to drive our business decisions.
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A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. The goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. In this podcast episode, I’m going to go through five quick tips for creating an effective wholesale catalog.
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During this episode, we're talking about how Alyson O’Connor pivoted away from a 14-year career making custom wedding invitations and how she replaced her 6-figure custom revenue stream with ready-made products sold to the wholesale market.
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During this episode, Priyanka Batra shares her love of fashion and how that influences her products, how growing up the daughter of immigrants influenced her career path, and she talks about overcoming imposter syndrome. We also talk about how she jumped into her first trade show too quickly with only 3 weeks to prepare and the lessons she learned the hard way in that experience.
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During this episode, we're talking with Nora Wolf of Wolf PR about your holiday gift guide pitching timeline, what you need to have prepared, and how to put your best products forward when pitching press for holiday gift guides.
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If you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor issued new stricter guidelines regarding independent contractor workers. Today's guest is HR consultant and expert, Kira La Forgia of Paradigm Consulting. She is breaking it all down for us so we avoid penalties and audits.
We talk about new changes, how they affect you, and how to protect yourself if you currently have team members who may be misclassified.
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During this episode, Kiwi Schloffel & Meghan Hopkins Sokorai share their individual and collective stories about how the Your Gal Kiwi brand is now under the umbrella of And Here We Are. They'll share how this collaboration came to be, considerations and questions they both had as they structured this deal, and what it means for both brands moving forward.
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In this episode, we’re talking with Brittany Paige and we're going to dig into what the last year and a half has looked like in business for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.
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In this episode, I'm answering a question from our recent round of Paper Camp regarding abandoned cart email automations. If you have ever shied away from sending out these emails, you are going to want to listen to this one and rethink your strategy.
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In this episode, we're sharing a portion of a recent coffee chat that we hosted inside our LABS program. It was a roundtable on in-person retail markets, and we had 3 of our community members weighing in with their experiences and insights.
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In this episode, we’re talking with Brittany Paige and we're going to dig into what the last year and a half has looked like in business for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.
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In this episode, Beth Roszkowski shares her business journey, why she doesn't want to hire employees, and how she's utilizing independent contractors for project-based and ongoing support for her business.
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