209 | Should I Invest In an In-Person Trade Show Right Now with Katie Hunt
209 | Should I Invest In an In-Person Trade Show Right Now with Katie Hunt

Are in-person trade shows worth it right now? This is a question that came up in my community recently in my LABS group coaching call. Jodi, a member of Proof to Product LABS was feeling unsure of where to focus her efforts: trade shows? A big marketing push?

In this episode, I am going over my 4 ideas for this client to help her meet her goals within her budget. As more things begin to reopen it’s no surprise that many are wondering where they should invest their time and energy.

You’ll hear why you should first get clear on your bigger picture goals. I also go over my ideas for the suggested opportunities she could pursue along with the pros and cons of each.

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208 | How winning the Minority Business Women’s Grant fast forwarded her business with Tiffany Grimes, Posterity Paper
208 | How winning the Minority Business Women’s Grant fast forwarded her business with Tiffany Grimes, Posterity Paper

Think back for a minute to April of 2020. We’re all on lockdown from the pandemic and figuring out new routines and ways of life. Now, imagine that you’re launching a business for the first time all while homeschooling your children and your business is taking off very quickly.

This was the reality for Tiffany Grimes, founder of Posterity Paper. After winning the Minority Business Women’s Grant her business accelerated - she was able to collaborate with brands like A Beautiful Mess and Kids Made Modern.

In this episode, she shares her startup story of launching her business in 2020. She also gives information about the grant she won and the importance of community and connection when growing your business. Tiffany shares a wealth of information about her first year in business so you definitely don’t want to miss out on her story!

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207 | Why She Closed Her Successful Business with Tammie Bennett, Show Up Society
207 | Why She Closed Her Successful Business with Tammie Bennett, Show Up Society

Closing one chapter and deciding to put an end to things is never easy. Whether that’s discontinuing a product line that was close to your heart or even shutting down your business entirely. In this episode, I had a conversation with Tammie Bennett of Show Up Society.

Tammie is a creative entrepreneur and mindset coach who closed down her business at the height of its success. In fact, during the pandemic, her business, Tiger Pocket Press tripled and had tremendous growth but that success didn’t change her mind about where she was headed next. She followed her intuition and decided to close her product based business so she could help people through coaching.

She shares how she prepared for that transition and how she made the final decision to make this big change. She gives her candid advice for how she communicated this change to customers, got rid of inventory and the process of closing down that business. We also explored the work she’s doing now to help creatives ditch overwhelm, procrastination, fear of failure, and imposter syndrome.

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206 | How Far You Have Come with Morgan Harper Nichols
206 | How Far You Have Come with Morgan Harper Nichols

How often do you take a step back to look at and soak in the goodness of how far you’ve come? That’s exactly what guest Morgan Harper Nichols encourages us all to do as she joined me to chat about the inspiration behind her new book, How Far You Have Come.

In this episode, we talk about how she was diagnosed with autism in her thirties after seeing a TikTok about it last year.

Morgan and I also dive into setting boundaries and upholding them, how she maintains being true to herself on Instagram and why she’s a big advocate for collaboration.

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205 | Three Positions to Hire For In Your Product Business with Katie Hunt
205 | Three Positions to Hire For In Your Product Business with Katie Hunt

Are you wearing all of the hats and juggling all of the balls in your business? That might be a sign that it’s time to hire help and bring on support.

Your time as an entrepreneur is so valuable and you want to make sure that you are focusing on what you do best. Recently, my mastermind retreat clients and I got together virtually for a retreat and one of the big topics that came up was hiring. This has also been a hot topic within my Labs community so I wanted to create an episode to chat about it.

In this episode I talk about the pain points that lead to reactive hiring, why you need to shift your mindset about hiring and the 3 key areas you should hire for first in your product based business.

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204 | Marketing Data Points We Should Focus On with Maureen Mwangi, Startward Consulting
204 | Marketing Data Points We Should Focus On with Maureen Mwangi, Startward Consulting

Have you ever taken a look at bigger brands or household products and considered, how can I implement what they’re doing in my own business?

In this episode, I was joined by brand growth strategist and founder of Startward Consulting, Maureen Mwangi. She shares how big brands are humanizing their marketing and what data points we should (and shouldn’t) be paying attention to. Spoiler alert: you can stop worrying about the number of followers you have on Instagram.

Maureen and I also chat about tech tools to use for measuring the ROI on your marketing, how you can leverage data and her tips on optimizing your brand!

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203 | How to Negotiate Licensing Contracts with Stacie Bloomfield, Gingiber
203 | How to Negotiate Licensing Contracts with Stacie Bloomfield, Gingiber

Hey friends! Considering additional revenue streams for your business? Ever thought about licensing? It’s true that most of the seasoned product based businesses have multiple arms of their business: they might sell wholesale, retail, license art, have a brick & mortar shop or offer drop shipping….. there are a lot of ways to build a profitable, sustainable business.

That’s why I brought on Stacie Bloomfield. Stacie has an abundance of experience in licensing and has been creating artwork for brands and products since 2009. Her brand, Gingiber, has products sold in more than 800 stores. In 2020, Stacy began educating the creative community about licensing through her course Leverage Your Art AND she published her first book!

Take a listen to hear how she landed her first licensing deal, tips for negotiating licensing contracts and the importance of resilience when it comes to pitching yourself for licensing deals.

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202 | Community & Coaching in LABS with Janine Kwoh, Kwohtations & Christy Asper, Paper Baristas
202 | Community & Coaching in LABS with Janine Kwoh, Kwohtations & Christy Asper, Paper Baristas

Hey friends! The doors to Proof to Product LABS are wide open. We are welcoming a new class to our community so on the podcast this week we wanted to highlight the growth of our community and how we’ve enhanced the program throughout its first year.

In this episode, I am joined by two people you might recognize if you’re a longtime listener of the show, Janine Kwoh of Kwohtations and Christy Asper of Paper Baristas. Both of these ladies are founding members of our LABS program and have been active participants in our monthly masterclasses, group coaching calls and our peer masterminds and coffee chats.

You’ll hear their experiences with LABS — which trainings have been most impactful and how LABS has helped them grow their business and connections with colleagues.

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201 | LABS Celebrates One Year with Madeline Hunt
201 | LABS Celebrates One Year with Madeline Hunt

Hey friends! This episode is a little different today. The roles were reversed and I was in the passenger seat as I was joined by my daughter, Madeline for an interview. Madeline asks me some of the most commonly asked questions I get about the Proof to Product LABS as we head toward the one year anniversary of the program. Take a listen to get a peek inside of what we do inside of LABS.

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200 | The Most Common Thread Among Entrepreneurs (You Might Be Surprised!) with Katie Hunt
200 | The Most Common Thread Among Entrepreneurs (You Might Be Surprised!) with Katie Hunt

Hey friends! Can you believe that it’s the 200th episode of the Proof to Product podcast? Quick confession: I’ve been stewing over this episode and what I’d cover for weeks to celebrate this landmark 200th episode.

After grappling with this thought for a while, something happened at home that really put it all into perspective and brought me a lightbulb moment.

In this episode, I share that story with you and reveal the one common thread that ties all entrepreneurs together (and it might even surprise you!).

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199 | How to make your website diverse, inclusive & accessible with Myrna Daramy
199 | How to make your website diverse, inclusive & accessible with Myrna Daramy

Hey friends! In 2020, conversations around diversity, inclusion and equity rose to the forefront of conversations around how we’re conducting business. Many entrepreneurs in the online space took time to reassess their company values to include more diverse images and copy while weaving more inclusivity into their brand, marketing and customer experience.

In this episode, I had on Myrna Daramy. Myrna is a friend of mine and a tech-savvy Digital Media Optimization Specialist who came on to talk about what has been missing from this conversation: technology.

She has spent the last year diving into what it means to have diverse, inclusive and accessible technology and how business owners can make their digital home welcoming to all. She shares so much wisdom around digital inclusivity, 3 reasons why you want to make accessibility a priority for your business and simple solutions that you can implement right away.

She will be doing a live training in our LABS community later this year so if you love this conversation and want to hear even more be sure to join us in LABS so you don’t miss out.

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198 | Pinterest trends & best practices with Kate Ahl, Simple Pin Media
198 | Pinterest trends & best practices with Kate Ahl, Simple Pin Media

Hey friends! Are you ready to start getting more results from your Pinterest strategy? Then you’ll love this conversation with guest, Kate Ahl. Kate is the owner and CEO of Simple Pin Media, a Pinterest management and marketing agency.

Kate and her team have worked with over 600 Pinterest accounts and consulted with thousands of people about how to best use Pinterest for their business or brand. In this episode, she talks about some of the upcoming trends she’s seeing for Pinterest and how to rethink your Pinterest strategy to inspire and inform pinners.

Kate and I discuss a lot in this episode about the things you need to know about Pinterest including what analytics are important and how to determine when you should outsource your Pinterest strategy.

If after this episode you find yourself wanting to know even more about doing ads on Pinterest, be sure to check out our LABS community. Kate’s colleague at Simple Pin Media, Erin Harding will lead an upcoming training on Pinterest ads for our community very soon!

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197 | 4 Virtual Roles to Hire in your E-Commerce Business with Katie Hunt
197 | 4 Virtual Roles to Hire in your E-Commerce Business with Katie Hunt

Hey friends! I recently sat down and had a conversation with Micala Quinn on her show, the Live Free Podcast to have a conversation about how virtual support professionals could support e-commerce and product based businesses.

I wanted to bring a piece of that conversion to my podcast. In this episode, I am exploring the 4 areas of your business where virtual, freelance support could make a positive impact for you.

If you’ve been wondering how you can get some remote, flexible, rockstar team members to support you while you grow your business then tune in!

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196 | When should you outsource social media with Andréa Jones, OnlineDrea
196 | When should you outsource social media with Andréa Jones, OnlineDrea

Hey friends! How are you feeling about social media these days? Is it lighting you up? Does it leave you feeling heavy? I personally have been on both sides of the pendulum and thought my guest in this episode would be perfect to help you determine if it’s time to outsource social.

I had Andréa Jones of OnlineDrea to walk us through everything we need to know. She explains the pros and cons of hiring a social media agency versus hiring a VA or freelance social strategist. We chat about what you need to know before you hire and how she tests potential hires with paid projects!

We covered a LOT in this episode so you’ll want a pen and paper handy to jot down some notes and if you’re wanting even more from Andréa, I have great news - she’s doing a private live training inside our Labs community. She’ll be doing this training in April so if you want to get your questions answered directly from Andréa, be sure to check that out!

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194 | Hiring Soon? Do this first with Katie Hunt
194 | Hiring Soon? Do this first with Katie Hunt

I see how hard you have been working, but you are not alone! Today’s episode is all about how to prepare for hiring help for your business.

In this episode, I talk about some of the strategies that I use in my own business before bringing on new team members. As you explore the idea of bringing on help later this year, this quarter or even this month you’ll want to make sure you are hiring right.

Whether you are hiring your first team member or your tenth, whether you’re planning to hire employees or contractors — today’s episode includes pre-work — so things you’re going to do before you even advertise the job you’re hiring for.

Flag it, come back to it, take notes and be sure to use the four T’s framework to guide you along the way.

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Paper Source Files for Bankruptcy
Paper Source Files for Bankruptcy

I wanted to share this quick, informational episode on the recent announcement from Paper Source about them filing for bankruptcy on March 2, 2021.

In the last few weeks, members of our community have shipped hundreds of thousands of dollars worth of products to Paper Source. Paper Source placed large orders ($9K, $15K, etc) from small independent businesses and in many cases asked companies to move up their ship dates (send them sooner). With the recent news, this is a huge hit to independent brands who now don’t know if they will get paid.

I’m not an attorney nor do I have experience with bankruptcy in a B2B setting but in this episode, I am sharing some thoughts and advice I have for those affected by this news.

Keep an eye on the show notes from today’s episode and my Instagram feed @prooftoproduct. I’ll share additional resources & information as they become available.

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193 | Creating paid memberships & communities with Joe Casabona
193 | Creating paid memberships & communities with Joe Casabona

Hey friends! I know we can certainly all agree that if 2020 and 2021 have taught us anything it’s that we need to get more creative and consider additional revenue streams.

This has led to more and more membership models and subscriptions popping up in not only the service space but the physical product space too. That conversation was prompted in our Proof to Product LABS community and is the reason behind this episode with Joe Casabona.

Joe’s passion lies in teaching his knowledge about website development, podcasting and course creation with other business owners, entrepreneurs and freelancers. In this episode, we dive into creating paid memberships and communities for your customers.

We chat about how artists and creators can use paid memberships to nurture customers. He shares some simple ways to get started with tech platforms and content ideas so be sure to take notes!

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192 | Attracting a diverse audience with visual branding with Dana Kaye, Bouquet Stock Photo
192 | Attracting a diverse audience with visual branding with Dana Kaye, Bouquet Stock Photo

Hey friends! If you’ve used stock photography, you may have noticed how difficult it can be to find diverse imagery. Enter Dana Kaye of Bouquet Stock Photo.

Visual branding can be a huge factor in who we attract to our business. So how can we use visual branding to be more inclusive?

In this episode, Dana and I dig into the importance of visual branding and why creating meaningful connections with our customers is such an important piece of doing business. She also shares her definition of what makes a value based business.

We all want to see ourselves in the products and services we shop for. This is such an important conversation and there are so many actionable take-aways in this episode!

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191 | Why Your Email List Is More Important Than Any Social Media Platform with Meera Kothand
191 | Why Your Email List Is More Important Than Any Social Media Platform with Meera Kothand

Hey friends! Are you utilizing your email list to its full potential? If you aren’t there yet then you’re definitely going to want to tune into this episode with Meera Kothand, email marketing specialist and three-time Amazon best selling author.

This topic is so near and dear to my heart because email marketing is such a powerful tool yet it’s so underutilized by independent brands that sell physical products.

In this episode, Meera and I dig into why your email list is the most valuable platform you have (yes, even more powerful than your favorite social platforms). She talks about how to build your email list with creative lead magnets and strategies for nurturing your audience through a welcome sequence and ongoing, consistent emails.

We also break down some key pointers on how you can get comfortable with selling to your email list so you’ll want to stick around to the end to make sure you hear her advice on this!

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