ON TODAY’S EPISODE:

What products she sells and her primary customers [3:25]
What it was like starting her business in the midst of April 2020 [4:37]
Challenges she faced when she launched her business [6:32]
How adopting creative practices and making meaningful connections has supported her growth [7:29]
How Tiffany incorporates “heart drops” into her life [10:22]
Her experience of being selected for the Minority Business Women’s Grant [11:55]
What’s surprised her about herself as a business owner [13:58]
How winning the grant changed the trajectory of her business [14:52]
How having support has changed her mindset on hiring [17:10]
Tiffany’s thoughts on how this experience will change how she invests in her business [18:04]
Her licensing project with Black Joy Paper [20:24]
Tiffany’s experience with Paper Camp [22:41]
What led to her decision to attend Paper Camp [23:44]
What she’s focused on next in her business [29:54]

Download These Quotables to Save and Share

KEY TAKE AWAYS

“I am trying to inspire a new generation of thoughtfulness.” - Tiffany Grimes [3:45]

“Learning how to shift for the first time as a business owner in the middle of a pandemic. It was a lot, but I think it made me stronger.” - Tiffany Grimes [6:55]

“You were actively listening and then earmarking that for inspiration.” - Katie Hunt [10:09]

“There's just a beauty in learning from people who do things a different way, who can show us how we can simplify and make things more efficient.” - Katie Hunt [14:49]

“It got to the point where I can no longer afford not to be a part of the labs. - Tiffany Grimes [27:07]

RESOURCES

LABS
Etsy
Faire
Black Joy Paper
Sherpa Ant

MEET TIFFANY:

Tiffany Grimes helps busy women show up for the people they love through modern, humorous and thoughtful stationery. She witnessed the simple power of sending a greeting card and handwritten note from her late grandmother Marguerite Berry. Tiffany’s mission is to continue her grandmother’s legacy by inspiring a new generation of thoughtfulness through stationery.

The diversity of her experiences and interests bring a fresh voice to the stationery industry. Her unique POV is informed by her faith, her race, her infatuation with 90’s slang and her curiously compatible love for Anne of Green Gables and Afros.

Tiffany's first year of business has been busy as she launched her Etsy shop, moved into wholesale and licensing and received the Minority Business Women Grant. She's also collaborated with brands like A Beautiful Mess and Kids Made Modern and has been featured on Katie Couric's website and daily email blast.

When she’s not homeschooling her three children or watching basketball with her husband, Tiffany can be found sipping chai tea and listening to audiobooks while designing.

CONNECT WITH TIFFANY

Website: www.posteritypaper.com | Instagram: @posteritypaper

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct

Transcript for Proof to Product Episode 208

DOWNLOAD THE TRANSCRIPT

Katie Hunt [00:00:03] We're taking you behind the scenes with entrepreneurs that run product based businesses. There is so much information out there tailored toward service providers. So we have carved out a space just for you, the creative entrepreneurs making and selling physical goods. We're firm believers that everyone has a story to share.

Katie Hunt [00:00:41] I'm Katie Hunt, and welcome back to Proof to Product. Think back to last April, April 20, 20, when we were all locked down from the pandemic, we were all figuring out our new routines and trying to pivot within our business. Now, let's pretend that you were launching your business for the very first time while also homeschooling your children. And let's pretend that your business grew really quickly. You were asked to design products for national retail chains and you won a business grant to give you access to a team of professionals whose main goal was to elevate your business by providing you with new branding, new website photos and copywriting services and more, well, friends. This scenario was Tiffany Grimes of posterity papers Reality. And today she's sharing her story with us. Tiffany helps busy women show up for the people they love through modern, humorous and thoughtful stationery. She witnessed the simple power of sending a greeting card and handwritten note from her late grandmother, Marguerite Berry. Tiffany's mission is to continue her grandmother's legacy by inspiring a new generation of thoughtfulness through her products. Tiffany attended Paper camp in September of 2019 in preparation for her launch in April 2020. She knew that wholesale was an area that she wanted to focus on, and she has since gone on to have her products carried in dream stores throughout the United States. Tiffany's first year of business has been busy as she launched her Etsy shop, moved into wholesale and licensing, and she received the minority business women's grant. She also collaborated with brands like A Beautiful Mess and Kids Made Modern, and has been featured on Katie Couric website and daily email blast. On today's episode, Tiffany is sharing her startup story information about the minority business women's grant that she won. And she shares how community and connection with her peers has been a strong influence in her business growth. Now, before we get started, I wanted to let you know what's up and coming. Instead of Proof to Product Labs, we have some amazing trainings lined up for how to leverage Pinterest ads, how to pitch yourself to the press. And we're going to talk about how to make your website inclusive, diverse and accessible so that you can serve a wider audience. If you would like to join us for these live trainings, head to ProoftoProduct.com slash labs to enroll in my 12 month group coaching program. And if you have any questions about whether or not this program is right for you, just so maybe I'm on Instagram, I'm at Proof to Product. All right. Let's hear from Tiffany Grimes of Posterity Paper. Hey, Tiffany, welcome to Proof to Product.

Tiffany Grimes [00:03:06] Hi, Katie. Thanks for having me.

Katie Hunt [00:03:08] I am so excited to have you on the air. I mean, you and I have talked in labs and in paper form and even phone calls, so I'm excited to chat with you on the podcast here now. So first thing first, tell us about posterity paper. What products do you sell and who are they for?

Tiffany Grimes [00:03:24] Yeah, right now I primarily sell greeting cards, but we are moving into some new products and I'm really excited about that. But for now, greeting cards and I make things for busy women. I think busy women trying to shop for the people that they love. And I really am trying to inspire a new generation of thoughtfulness. I think that former generations would send off notes and thank you cards, and it was just a way of life. And I think that I want to inspire people to do that again.

Katie Hunt [00:03:55] I love that because I agree with you, like life has gotten so digital and so fast. And to actually pause and write a note and put it in the mail and it's just a different way of communicating, right.

Tiffany Grimes [00:04:09] It is. Yes.

Katie Hunt [00:04:10] So you officially launched Posterity Paper right before covid began. Is that correct?

Tiffany Grimes [00:04:16] All right. I think right after I.

Katie Hunt [00:04:19] So as it was happening. Right in 2020.

Tiffany Grimes [00:04:22] Yes. April 3rd, 2020.

Katie Hunt [00:04:26] OK, what was it like starting up a business while also having your children home doing home schooling everyone in lockdown. I mean that's intense.

Tiffany Grimes [00:04:37] It is intense but so I have been homeschooling for I think this is my seventh year.

Katie Hunt [00:04:43] OK.

Tiffany Grimes [00:04:43] So that part was very natural for us. The kids being home, school being integrated into our home life and things like that. Then my husband was working from home and for the first time I actually had help. So it actually felt more like a relief for me because I wasn't the only adult in the house all day. So that was great. And I think it was a bit of a challenge. I started in April and then the school year ended in May. So I had about a month when I was juggling both. But then the summer happened and I just thought, oh, I can actually do this. This is amazing. And things were flowing. And then the school year started again and I thought, oh, what's going on? It has been challenging. I usually am with the kids and we work until around two thirty three o'clock. And then after that I'm all over emails and mortars and things like that.

Katie Hunt [00:05:40] Is your husband still at home working or is he at home?

Tiffany Grimes [00:05:43] Yeah, and I think he'll be home till Labor Day at least.

Katie Hunt [00:05:47] So, OK, my husband might be there talking 2022 for the university life that we'll see. I mean, I think the rest of the university will go back because his job can be done at home. He might stay we'll see. Yeah, I feel like we've all done you know, everyone's talked about the pivots and shifts that we've had in our businesses over the last year and figuring out how to do things differently. But there's also these different phases in our personal lives that shift in our workday and our workflow and all of these things. So thank you for sharing that. I think it is a unique situation for you to be in launching a brand and experiencing that through covid versus an established brand that's been doing it for a while. You know, there's just different challenges in different ways. So, yeah,

Tiffany Grimes [00:06:32] there were some challenges, definitely some hiccups. But I was starting the business when everything was sort of all over the place with the post office. And so USPS, you know, they were having a lot of challenges and so learning how to shift for the first time as a business owner in the middle of a pandemic. Yeah, it was a lot, but I think it made me stronger.

Katie Hunt [00:06:56] Oh, for sure. I've no doubt about that at all. You know, you have shared when we were talking before we got on the air, you shared that you would encourage others who maybe aren't quite ready to launch their brand or their product line to start making meaningful connections with industry peers. And you also suggested that they adopt creative practices that will help them later on. How has doing those two things, creating community and peer relationships and then also creative practices, how has that supported you in your personal and professional growth?

Tiffany Grimes [00:07:29] Well, I think it's helped a ton, so I just started my business last year, but I feel I've been aligned closely connected to the stationery industry for a long time. I think as a customer, as a follower. So I followed a bunch of stores that I would love to see more products and one day long before I ever designed one card and I would follow different people in the industry, people whose work I admired. And sometimes some of these people would share personal information or personal tidbits and or challenges that they were having. And I thought, oh, one day I'm going to make a product that helps with that. And I would bookmark it or I would take notes and I would say one day when I create this, I'm going to circle back around and I'm going to reach out to that person. Or if a store mentioned things like, you know, oh, wanting to offer a more diverse line of products or wanting to highlight makers of color, long before I ever made anything, I thought, OK, this is important to them. I'm going to come back around once I start. And so I started doing that and I started reaching out to stores. I was able to walk in, as I believe in 2017. I was working at a shop, a party shop, Sweet Lulu and my boss was going, so she was going to walk the show and she invited me to come along because she knew I wanted to eventually start a stationery business. And I spoke to a couple of people there and one in particular. I remember speaking to Chandra Greer from Greer, Chicago. And I remember walking up to her and telling her I would love to make stationery one day, but I'm just not sure if it's a place here for me. I don't see any makers of color and she encouraged me. She said, listen, your voice needs to be heard and you'll be surprised the things that you create. It's not just for other black people, but you can create things that speak to black culture, but that others also celebrate and will buy and accept. And so when I launched three years later, I sent her some of my cards and I told her, you encouraged me to do this. I did it. Things are going well. And she ended up purchasing some of my cards and they are in her shop. So, yeah.

Katie Hunt [00:09:58] I love that story. I also love that you were paying such close attention to the things going on in people's lives and what they were requesting. And you were listening. You were actively listening and then earmarking that for inspiration and also in product development and sales and all of those things feed into your success.

Tiffany Grimes [00:10:19] Now, I once heard a woman call these heart drops and I try to incorporate this in my life, the idea that people are dropping and exposing parts of their hearts to us all the time. And so when I hear a loved one talk about something, a product that they just love so much, I take note. And then when Christmas. Or their birthday. I go and get it and they say, how did you know? But they shared that and so I think that that's a practice that I've tried to incorporate in my life, my personal life and also in business.

Katie Hunt [00:10:54] It definitely is an element of care and empathy that we all need to have. And it's strategic to, you know, who your audience is, you know, what kind of problems or emotions you're trying to help with or you know, what you're trying to accomplish through your product. So I think that's fantastic. I want to talk to you about your minority business, women's grant, if that's OK. Sure. OK, this was a grant that was offered by Nicole Yáng and a number of other online business owners. You were recently selected as the recipient of this grant out of hundreds of applications, right?

Tiffany Grimes [00:11:32] I think five hundred applicants.

Katie Hunt [00:11:36] First off, congratulations. That's incredible. So I'm close friends with Myrna Daramy and she voxered me and she's like, you need to know this girl. She's in your paper world. You're like, I knew. So I was like doing a happy dance for you, but I would love to hear, like, what did you think when they told you.

Tiffany Grimes [00:11:55] I mean, my mind was blown. I didn't realize so many people were going to apply. I think if I had known, I probably wouldn't have tried. But it started off with the nomination and then met a questionnaire like a very long questionnaire and an interview video. I mean, it was very intense. But in the end, when they told me I won, I really couldn't believe it. And I think the thing I loved about it most was that they didn't give me a check. They didn't just give me cash. They created a team for me and they helped and they supported and walked alongside me. And I really think that that's what business owners need. Sometimes someone to just give them advice. Included in the grant was a new website. So up until that point, I was selling primarily on Etsy and Fair. And so now I'll have my own Shopify website. They also helped with New Blandine Business Strategy, Coffee for social and newsletters, and they're also covering all of my subscriptions for the year. So I mean, it was huge. It was it's been an amazing experience

Katie Hunt [00:13:08] that is phenomenal. Did they do a new brand for you with a new logo and everything?

Tiffany Grimes [00:13:12] Yes, Nicole and I worked together on the new logo and I handled a portion of it and also created a font out of my lettering and. Yes, and fun.

Katie Hunt [00:13:25] Oh, my gosh, how fun to dream up an entire refreshed brand for this new business that is blossoming through covid. And, you know, with the support of all these amazing women who are experts in what they do, I think that's amazing. I was again, I was so happy when I heard that you were chosen as you went through the process of working with this committee of experts. Basically, was there anything that surprised you about yourself as a business owner and entrepreneur or your business itself?

Tiffany Grimes [00:13:58] I mean, I was surprised at how scrappy I had been asking, so what subscriptions do you have? And I thought, you know, everything's free. I haven't I haven't invested in anything. And so I think that that was funny. And I just made it work. I made it work. And I think that since I've been working with them, they have shown me ways to make my business run more efficiently. And I'm realizing I don't have to work as hard in some areas. So that's been amazing. That's been great.

Katie Hunt [00:14:33] Oh, that's fantastic. I know. I think sometimes there's just a beauty in learning from people who do things a different way, whom can show us how we can simplify and make things more efficient. And I love that. That's fantastic. How has winning the grant changed the trajectory of your business? Oh, well,

Tiffany Grimes [00:14:52] I mean, I think up until now I have I don't know, I felt like I started in April of last year and then all of these opportunities started coming my way and these doors started opening. And I just jumped and I jumped on every single opportunity. And I didn't really have much time to devote to branding. I didn't have much time to think about how I was presenting my business to the world. And so having this refresh, I think just makes things a little more polished. And it really I feel like I'm ready to send out mailers. I'm ready to send out my packages with more confidence. And I really feel like it now reflects the work that I'm doing and the work that I want to put out in the world. And it didn't before.

Katie Hunt [00:15:37] That's amazing. I was going to say confidence strikes me as. The word is like even just in the way you speak about your business and I don't know, it's just really great to see, you know, you're celebrating some exciting wins as we record this episode. The new website that you built with this team is launching this week as we record this, correct?

Tiffany Grimes [00:15:57] Yes, tomorrow.

Katie Hunt [00:15:59] So creating a new website is a huge undertaking.

Tiffany Grimes [00:16:03] It is.

Katie Hunt [00:16:05] The imagery, the layout, the customer experience side of it, the product listings themselves. How long were you guys working on the website?

Tiffany Grimes [00:16:13] Oh, I mean, we've been working for months. I would say we started towards the end of last year, the end of twenty twenty, just starting the conversations, creating mood boards and going through my copy and things like that and my branding. We went through those things first and just started creating a roadmap. And but things have really picked up, I would say, in the last few years. But the team was working even when I wasn't even designing and fulfilling wholesale orders, they were working behind the scenes on the site. So it was really helpful to have them.

Katie Hunt [00:16:55] Do you think having this committee of entrepreneurs helping you like a team really supporting you, has that changed your mindset at all about hiring in your own business? Oh, absolutely. Outside of the grant, I mean.

Tiffany Grimes [00:17:10] Absolutely. I think seeing people who specialize in a specific area do their thing. It's like they just they shine and they're able to get done in a few minutes. What would take me hours and hours of research and Googling and

Katie Hunt [00:17:27] trial and error money. I know. You know,

Tiffany Grimes [00:17:31] and so, I mean, just seeing them whip something up quickly, I'm like, wow, so neat. And I'm sure they would probably say the same if it came to designing a greeting card and lettering or all those things. So it's really been great to see everyone work in their area and it's just been so helpful for me, for my business.

Katie Hunt [00:17:52] Do you think this will be this experience will make you more likely to invest in your business in different ways? Like do you think you'll now seek maybe some contractors or part time employees for aspects of your business?

Tiffany Grimes [00:18:04] Absolutely. I think that this shows me that there is so much value in and there was so much value in the areas that they contributed to. I'm best at designing and creating and things like that. So it's much of the other things that I can get off my plate. I think the better and the further my business can go. So I would definitely love to hire as soon as possible.

Katie Hunt [00:18:30] Outsourcing. Yeah, in my experience and I've heard the same from others, like once I started outsourcing different pieces and I could see how it escalated the business so much faster because I wasn't the bottleneck, you know, like things were still getting done. I wanted to invest more money in team and then more money into you. But you also want to be careful in how you're doing it, right? So you want to make sure you're investing in and things that are maybe not your area of strength. Of course, you know, leveraging somebody else's zone of genius and then, you know, in ways that will complement what you're doing already in the business.

Tiffany Grimes [00:19:07] Absolutely. And I think that there have been some things that I know I can do. I think, like in my personal life, I can absolutely braid my daughter's hair. But it takes hours, right? So it takes hours. And then I started thinking, how many cards could I design in the time I'm taking to do this? And is it worth my time or should I outsource this to someone else? And the truth is, they would much rather have someone else to go. It works for both of us. So I gain those hours back and they also have a more pleasant experience. So, yeah,

Katie Hunt [00:19:45] yeah, I do a lot of that comparison, too, because I know there's a lot of and I do this with my clients to where we get hung up on the cost associated with outsourcing. Right. Or Oh I can do that, but yet we don't have the time to do it. So kind of running that exercise of well what would this cost me? And not dollars but more of like my time or if I was doing, what else could I do with that time I was doing with that, what kind of money could I earn from that? Or, you know, all the different factors that we weigh for sure. You have another fun win that we can talk about. Now, I hope you recently participated in a very big licensing project with a brand called Black Joy Paper, and it is now the products are now carried in stores nationwide, including Barnes and Noble. But tell us about this project. What were the products that you created? And then I want to know how it all came about.

Tiffany Grimes [00:20:36] So we make greeting cards and. Greeting cards, some features, some of the art that I already have, some were new designs and of course, the formatting was a little different. So they're larger than the cards I normally sell. And they also had inside messages, which people sometimes prefer in larger retail stores. So, yeah. Yeah. So it was a great experience. We all ended up coming together after doing notat note. It had a pitch program last year for makers of color and we all presented and showcased our brands there. And then we were contacted by a sales rep who had this amazing idea. Greta is her name. She had this amazing idea and she brought us all together and thought you guys should join forces and create this new brand, this collective. And it's great because there are six of us, but each person's style is very different and distinct. And so although we're all black women, the way that we approach our work and the focus of our work is very different. So you get diversity within the collection. So, yeah, it's been great.

Katie Hunt [00:21:46] Oh, I can't wait to go check it out. We've had over the last four or five months, we've had a very large uptick in the number of our paper camp alumni and community members who are selling to Barnes and Noble. And it's been really exciting to see. And I know that's not the only place that Black Joy paper is sold, but it's been really fun to see these book stores and these larger chains and different segments purchasing so much from independent makers.

Tiffany Grimes [00:22:12] It's been great.

Katie Hunt [00:22:14] So you came to your camp. When was that? Twenty eighteen in September 2019. OK, so you came. Yeah, yeah, yeah. That would make sense. We did September that year. I can picture you sitting at a table in a photo next year, but I just couldn't remember what year that was. So you you came to Paper Camp prior to launching and you knew that you wanted wholesale to be a part of what you were going to be offering, correct? I did.

Tiffany Grimes [00:22:41] But I came to a camp wanting to do letterpress, remember that I really wanted to do letterpress. I love letterpress cards. I had a small tabletop press. And you all, in your wisdom, helped me see that was not the way to go.

Katie Hunt [00:22:58] Not letterpress is great. But you're saying you had. I didn't know it was that way for you

Tiffany Grimes [00:23:03] to go and I knew early on, you know, I couldn't devote the time to really perfect the art of letterpress. And so then I thought, oh, I'll just outsource this, which is not cheap. And so, yes, so it just wasn't a good fit. And I love color and it was very limiting in that regard. And so, yeah, I spoke to you and you told me to consider digital, but then also include gold foil. And I took your advice and I love it. I love the outcome.

Katie Hunt [00:23:36] Oh, that's so great. Was it a tough decision for you to come to pay for camp or is it something that you knew you wanted to do before you ended up launching in 2020?

Tiffany Grimes [00:23:44] So I followed you and pay for camp for years and I even apply for the scholarship. I think in two thousand seventeen or eighteen I didn't have any products. I had never made anything. And so I applied for the scholarship. Of course I didn't get it because I didn't have anything to show. I just had a dream. And then which we loved. Yes, but and so. And then my grandmother has been very pivotal. And just to my life in general, she raised me and she really instilled a love for greeting cards and some of my earliest memories with her going card shopping in downtown Chicago. And when my grandmother was diagnosed with cancer, she was sick. I told her I planned on starting a stationery company and she was oh, she was so excited about that. And when she passed away, she ended up leaving me a little bit of money, though she told everyone not to expect anything because she had given away everything while she was here. And to my surprise, she did leave a little bit of money. And I decided that this is what I was going to use to finally start this business that I had been dreaming about. And she passed away in June. And over the summer you posted on Instagram, you said we have two spots left for paper camp. And I thought I forgot all about paper camp. This is now. I can afford it. I'm going to do it. And it was really a tough decision in some ways for me because I wanted to be sure that I use this money that my grandmother left me the best way possible. And I felt like it was a part of her legacy and it was her investing in me. And so I was very cautious and I even talked to my husband. He said, I think this is a good idea and it has turned out to be the best investment I ever made for my business. While I was at paper camp, my roommate was amazing and we send each other, we were constantly texting, we send each other cards and a group of us from that class, we would meet every Sunday and talk over Zoom. And we think I knew that we have a text group, but we're constantly chatting and sharing and it's just been amazing. And so I think I have bought Corson's before and I've bought things that I felt like were not worth the money or I didn't fully I didn't get everything out of it that I thought I should. And this has that was the case of the paper camp. It really turned things around for me and my business.

Katie Hunt [00:26:20] Tiffany story with me. I know we talked when you were at paper camp and you had shared that, you know, your grandma you had told me a little bit of the story, but I didn't know all of this. I didn't know you guys have these texts and everything else. And I just I have this mom says I'm listening to you. Thank you for sharing that with me. That was a really rewarding.

Tiffany Grimes [00:26:38] And I wanted to say also with Labs, you know, when Labs first started, I thought, I can't afford this again, just being very cautious with the money that I spend. And but all of my friends in the text group, they were all a part of Labs. So I would ask questions and they would say, oh, we had a mastermind about that. All we talked about that during coffee chat away. And I thought, oh, my goodness, it got to the point where I can no longer afford not to be a part of the Labs. And so I went ahead and I invest it and it's been great. And I've learned so much and it's saved me so much time because I don't have to Google and figure all these random things out on my own.

Katie Hunt [00:27:19] Oh, thank you for sharing that. I will say I love using paper camp. I've taught her for ten years now. It's just a special program and a special group of alumni and speakers and everyone. It's a special, unique experience. And then Labs. I wanted to do more. You know, I really wanted to talk about systems and processes and marketing and, you know, all the nitty gritty, how to of the foundation of our business and things I've talked to with coaching clients and other people went off. But like, let's talk about it as a group. And so thank you for sharing that, because I'm I'm trying to make it as rich and rewarding as the labor camp experience has been to. So I sat

Tiffany Grimes [00:28:00] in I think the first workshop I ever sat in on was the email marketing, and I wrote my welcome sequence and I created a printable and I ended up increasing my email list more. I think the last time I checked it was like sixty percent with that printable. And that's what you talked about during that workshop.

Katie Hunt [00:28:23] Yeah. Oh my gosh, I have goosebumps again. This is great. Well, thank you for sharing that with me. I didn't know that. That's amazing. OK, let's talk about what is next. You are heading into year two of this business. You have a brand spanking new website that's coming out tomorrow. You have this fresh new brand. You have a very clear understanding of who your audience is, the types of products you want to create. What are you focused on through the rest of this year?

Tiffany Grimes [00:28:54] Right. So I am going on a creative retreat this weekend to finish up my holiday designs.

Katie Hunt [00:29:01] OK, tell me more about those two days, three days. What are you doing? Two days.

Tiffany Grimes [00:29:05] A very inexpensive hotel close by. But I just I've just found that it's difficult for me to create

Katie Hunt [00:29:12] at home the same

Tiffany Grimes [00:29:14] thing I do sneakin hours here and there. But I just really need some devoted time. So, yeah. And my birthday's this weekend, so that's how I'm celebrating. I'm going to wait

Katie Hunt [00:29:23] for this opportunity. That's amazing. Happy birthday.

Tiffany Grimes [00:29:25] So, yeah, I'm working on holiday. I'm also working and I've been getting samples for some products that are new and different. Some things that one one item I show to pay for camp. And I've been working on the dimensions and just trying to figure it all out. So I want to finalize that and release that soon and also incorporate my children more into the brand, their artist in their own right. I mean, my children are really creative. And so I want to bring in one my daughter. I'm using her handwriting for some of my kids, stationery and things like that. So, yeah, just bringing them in a little bit more.

Katie Hunt [00:30:04] Oh, I love that. I love that you're doing that. Awesome. Well, let's tell everyone where they can find you online in your new digital home and where to follow you on social media, too.

Tiffany Grimes [00:30:15] So I'm at posteritypaper.com. That's posteritypaper.com. And also you can find me on Instagram @Posteritypaper.

Katie Hunt [00:30:28] Fantastic. To me, this was a delight to chat with you and catch up and see how your first full year in business has gone. It's been just a joy to watch online and to catch up. You two inside of our program, so thank you for coming back and your story in the podcast.

Tiffany Grimes [00:30:41] Thank you so much for having me. My pleasure.

Katie Hunt [00:30:44] All right, friends, I hope Tiffany's story inspired you within your own business. I really loved hearing about the Minority Business Women's Grant and specifically how it combined the time, the talents and the expertise of so many amazing women in many ways that like them lending their expertise and knowledge is more impactful than receiving a financial grant for your business. So congrats again on winning that, Tiffany, and thank you for coming on the show to share your story.

Now, before we hop off, I wanted to celebrate a recent win in our Proof to Product Labs community. Kerry from Sherpa Ant recently launched her brand new website, and Kerry shared a very heartfelt gratitude post in our group on launch day. And here's what she had to say: “Huge thanks to Katie, the team and all members in Labs. I have been dreaming of this day since I launched on Etsy five years ago. The day is finally here and I learned so much in Labs this past year to make this happen from this group. I learned how to utilize email, welcome sequences, how to structure a tiered sale for Black Friday. I switched my greeting cards from A7 to A2 and increased my profits. I found a new supplier. I was kept accountable every week I got my books in order and endless other tips and tricks.” Kerry. I am so happy for you. And the growth that you have had this year at your site looks beautiful and will include the link in the show notes for anyone that wants to check it out. But you should be super proud of everything you have accomplished. Thank you for letting us come alongside you as you built your business.

Friends, if you are starting, growing or scaling your product based business, come join us in Proof to Product Labs by going to ProoftoProduct.com/Labs. Labs is my twelve month group coaching program and is a highly active and engaged community of product makers. We have monthly master classes, we do small group breakout sessions and I host monthly group coaching calls where you can ask me whatever is on your mind. So head over to ProoftoProduct.com/Labs to learn more.

Thank you so much for listening to today's episode, friends. I'll be back next week with a new episode. Thanks so much for spending time with us today. Head on over to ProoftoProduct.com to join the conversation, access our show notes and discover free resources to help you build your product based business. We'll be back next week with a new episode. Thanks again.