037 | Why this Canadian company exhibits at U.S. tradeshows with Sarah Edmonds and Tammy Lawrence, Banquet Atelier & Workshop

Sarah Edmonds and Tammy Lawrence are the owners of Banquet Atelier & Workshop, a Vancouver-based design studio. All of Tammy and Sarah’s products are conceived, designed, printed and produced in Canada with a fine attention to affordability and environmental sustainability. They offer screen printed signed and dated prints, stationery, textiles as well as clothing and jewelry. They’ve also licensed work and collaborated with large brands such as the Metropolitan Museum of Art, Terrain, Anthropologie, Land of Nod and others to create exclusive products and designs.

On today’s episode we’re talking about taking risks with new products and why it took them over 4 years to bring their textiles to market. We also discuss why you need to follow your passions when making business decisions and why this Canadian company chooses to exhibit at US wholesale shows.

wholesale, product, tradeshowsGuest UserDecember 12, 2017

030 | How she raised $80,000 for Planned Parenthood with Kyle Durrie, Power and Light Press

Kyle Durrie is the founder of Power and Light Press, a ship-shape letterpress print shop built to handle all of life’s messy emotions. On today’s episode we covered a lot of ground including the pros & cons of different trade shows, how Kyle has grown her team and why she makes travel and downtime an important part of her life. We also talked about how Kyle has donated over $80,000 to Planned Parenthood through the selling of her Stand with Planned Parenthood Tote bags – how she did it, her motivations for giving back and how she dealt with public backlash.

marketing, product, tradeshowsGuest UserNovember 14, 2017

025 | Avoiding the comparison trap with Debbie Lee, Penelope's Press

On today’s episode I’m interviewing Debbie Lee of Penelope’s Press, a letterpress print studio founded in Chicago and now based in Southern California. Debbie opened her business in 2009 selling on Etsy and doing custom wedding work, then later launched to the wholesale market. She shares her important story of how getting sick forced her to scale back in her business and gave her a newfound perspective of how she was spending her days. She talks about her struggle to say no to new opportunities, why her family is at the center of her business decisions and why she didn’t let comparison deter her from her path of slow growth.

Operations & Sales, product, tradeshows, pep talkGuest UserOctober 10, 2017

008 | Infusing personal interests into creative work with Briana & Jason of Brainstorm

Owned and operated by Briana Feola and Jason Snyder, Brainstorm is a print shop and collaborative design studio rooted in the production of original art prints inspired by science, nature, and the outdoors. Briana & Jason have done some creative collaborative projects with big brands such as Lollapalooza, Patgonia, Airstream trailers and an upcoming project with L.L. Bean. On today’s episode Briana and Jason talk about how their love of learning inspires their work, using a strong brand to attract the right clients and why your business should always be in some state of transition.

wholesale, tradeshows, product, Operations & Sales, pep talkGuest UserJune 13, 2017

Special Edition | 2017 National Stationery Show, Part 2

I’m back with Part 2 of our National Stationery Show recap. We’re talking with six of our TSBC alumni hearing what went well at the show, how the show has evolved and a couple will weigh in on how the show differs from NY Now and Atlanta’s Mart. Today’s episode features interviews with Sarah from Parrott Design Studio, Joel from Iron Curtain Press, Lana from Lana’s Shop, Julie from Julie Ann Art, Kristen & Pam from Reyn Paper Co., and Tammy from Banquet Workshop.

This episode is part one of a three part special edition series and it features interviews with Kathryn from Blackbird Letterpress, Kim from Ramona & Ruth, Pippi from E. Frances Paper and Stefanie from Halifax Paper Hearts.

Before we get started, I wanted to let you know that we’re running our first ever summer session of the Paper Camp E-Course. This course will help you get your product line ready for wholesale, refine your sales tools, strengthen your marketing and exhibit at shows. This isn’t your ordinary online course where you’re left to do everything yourself. The class runs for four weeks and every week we’ll have a live coaching call with me and special guest experts. Classes start on June 4th! Learn more and register here.

Enjoy Part 1 of our National Stationery Show special series!

tradeshowsGuest UserJune 2, 2017Comment

Special Edition | 2017 National Stationery Show, Part 1

I recently was in New York for the National Stationery Show where myself and approximately 70 of our Tradeshow Bootcamp alumni were exhibiting. And, I thought it would be fun to chat with a handful of exhibitors, everyone from first time exhibitors to seasoned pros. This episode is part one of a two part special edition series and it features interviews with Stephanie from Dahila Press, Katie from The Good Twin, Shino and Ken from Fugu Fugu Press, Michelle from Meeschmosh, Denise from Friendly Fire Paper and Chelsea from Sugar Paper. Enjoy!

This episode is part one of a three part special edition series and it features interviews with Kathryn from Blackbird Letterpress, Kim from Ramona & Ruth, Pippi from E. Frances Paper and Stefanie from Halifax Paper Hearts.

Before we get started, I wanted to let you know that we’re running our first ever summer session of the Paper Camp E-Course. This course will help you get your product line ready for wholesale, refine your sales tools, strengthen your marketing and exhibit at shows. This isn’t your ordinary online course where you’re left to do everything yourself. The class runs for four weeks and every week we’ll have a live coaching call with me and special guest experts. Classes start on June 4th! Learn more and register here.

Enjoy Part 1 of our National Stationery Show special series!

tradeshowsGuest UserJune 2, 2017Comment

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