435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype

This week I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art.

If you're not familiar with Goodtype, it started as a platform celebrating lettering artists and creatives around the world. Over time, it's grown into a community that encourages artists to develop their voice, share their work, and support one another in their creative process.

In today's conversation, Ilana and Katie share their story behind the new book and the deeper message at the heart of it— that building a creative career isn't just about making art. It's about learning to trust yourself and your perspective as an artist.

We talk about what it actually looks like to find your creative style, especially when you feel like the market is already crowded. They share their thoughts on identifying your special sauce as an artist, why perfectionism can keep so many creatives stuck, and how putting your work out into the world before it feels ready is often the thing that helps your voice emerge.

If you've ever struggled with confidence in your creative voice, or you just needed a reminder that your perspective in art matters, this conversation is for you.

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MEET KATIE AND ILANA

Katie Johnson and Ilana Griffo are artists, authors, and the creative duo behind Goodtype—a vibrant community of over one million designers who love typography. They provide education, resources and inspiration to help other artists thrive doing what they love.

CONNECT WITH KATIE AND ILANA

WEBSITE: https://goodtype.us | INSTAGRAM: @goodtype | TIKTOK: @lovegoodtype | YOUTUBE: @goodtype

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct