003 | Creating a strong client experience with Lindsay Henry, Inklings Paperie

Lindsay Henry, Inklings Paperie

Lindsay Henry, the founder and creative director of Inklings Paperie opened up shop in 2011 via Etsy and launched the wholesale market in 2015. Her paper products and party goods can now be found in more than 200 retail shops, including Target, Paper Source, and Anthropologie.

On this episode we’ll talk about creating excellent client experience, slow but thoughtful growth, and why both of us need to make more time for self-care.


  • Inklings Paperie story moving from custom work to wholesale

  • Utilizing customer feedback when creating new products for retail

  • Benefits of spending time with wholesale customers

  • Working with big box stores

  • Hiring help to package orders & scale her business

  • Finding staff in unexpected places

  • Why Lindsay waited a year from attending her first show to exhibiting for the first time

  • LIndsay’s definition of success

  • Setting boundaries while having a home-based business

  • Prioritizing self-care and realizing it is a work in progress

  • Two pieces of advice Lindsay would tell herself if she was just starting out again

  • Focusing on customer experience resulted in over 8,000 five-star reviews on Etsy

  • Nurturing wholesale customers

  • What’s next for Lindsay and Inklings Paperie

Download These Quotables to Save and Share


“Gauge the market and see where you fit in”– Katie Hunt

“Build a brand that people can believe in and stand behind.”– Lindsay Henry

“We look at every order not just as a transaction but as someone who is inviting us to be a part of their life events.”– Lindsay Henry

“Keep the big picture in mind.”– Lindsay Henry


Website: www.inklingspaperie.com | Facebook: @inklingspaperie | Instagram: @minklingspaperie | Twitter: @inklingspaperie

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com  |   Instagram: @prooftoproduct

you might also like: