During this episode, Arianne Foulks of Aeolidia shares her thoughts on creating a great customer experience, how to best communicate with our customers, the importance of data utilization, and the rise of personalized shopping experiences. We also delve into practical tips on segmenting communication, managing marketing workload, and the benefits of live shopping events.
Read MoreDuring this episode, Ashley Sutton talks about her experience participating in the Target Accelerator program, and we talk about how she's been utilizing grants for her business, including how she got started applying for grants, what she looks for, and how these grants have benefited her business. She also shares resources in case you want to get started applying for grants for your business.
Read MoreDuring this episode, Amy Loewenberg and I talk about how NY NOW is innovating the trade show experience. We discuss everything from adapting trade shows to post-pandemic buying trends to the importance of sustainability, and the emerging focus on multi-sensory shopping experiences based on customer psychology.
Read MoreDuring this episode, Victoria Venturi of Paper Epiphanies shares about the process of opening her store in the Portland International Airport.
Read MoreDuring this episode, Victoria Venturi of Paper Epiphanies shares how she moved from being a business that was driven 90% by wholesale revenue to a business driven by 90% retail revenue, and now how she's navigating her way back to finding that balance.
Read MoreDuring this episode, Kelly Bristol of Just Got 2 Have It about the ever-evolving retail landscape, the importance of strategic planning, shifts in buying patterns, and the continued need for community over competition within the industry.
Read MoreIn this episode, I share tips on how to practice self-care during a busy season of life or business.
Read MoreDuring this episode, Dawn Richardson of Flodesk is telling us why email marketing is so important, what data you should be paying attention to, and overlooked opportunities when it comes to email marketing.
Read MoreDuring this episode, best-selling author Seth Godin shares about his latest book, This is Strategy: Make Better Plans. In my conversation with Seth, he shares his motivation for writing this book, the four elements that are critical for an effective strategy, and the importance of identifying and connecting with our smallest viable audience.
Read MoreIn this episode, I dive into why it’s easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding manufacturing partners now vs in the past, changes in technology, decision fatigue, and more.
Read MoreDuring this episode, Riki Inge of Rikrack shares why she felt like she was starting over when she moved from selling direct to consumer to selling wholesale as well as her experience selling out her embroidery kits on Faire in 3 days.
Read MoreDuring this episode, Instagram expert Brock Johnson shares the emerging platform of Threads and how he's using it for business, how to create share-worthy content, and how to balance content creation with all of the other tasks that you have to do in your business.
Read MoreDuring this episode, Paper Camp coaches answer questions to give listeners advice on how to pitch your products to retailers.
Read MoreDuring this episode, Paper Camp coaches answer questions to give listeners an inside look at what it's like to be in Paper Camp.
Read MoreDuring this episode, Biff Ulm discusses the importance of patience, iteration, and customer feedback in developing successful products. We also discuss how to leverage data and understand buying behaviors.
Read MoreDuring this episode, Brigida Swanson discusses how her business has thrived without the constant scroll. We talked about the positive impact the shift has made on her personal life and how her focused efforts on email newsletters and direct outreach for wholesale have helped her expand.
Read MoreDuring this episode, Kiwi Schloffel touches on a variety of topics, such as the importance of staying true to your brand's identity, how to use personal interest to inject authenticity into your business, and more.
Read MoreDuring this episode, Buyer Sally Diguette shares about the buying process and schedule for Anthropologie. We talk specifically about the timelines that she's working with for both exclusive products as well as ready made products. And she offers advice for how to get your products in front of key account buyers.
Read MoreDuring this episode, Nellys Siria shares how her dream store originally told her no, but eventually came back to purchase her gorgeous earrings.
She also shares how she was on the verge of burnout, but pushed pause to reset how she was running her business.
Read MoreIn this episode, I walk you through the step-by-step instructions on how to audit your product line, including how to collect the data and what data to collect, analysis and what to look for, as well as how to apply what you're learning from the data to your business moving forward.
Read More
![372 | Opening a Retail Store in the Portland International Airport with Victoria Venturi, Paper Epiphanies [Part 2]](https://images.squarespace-cdn.com/content/v1/5c6fe4c07eb88c2f00243613/1732740481778-Y6FIF4OG3DRI4I0406U1/Venturi+Headshot+1.jpg)
![359 | Using Personal Interests to Inject Authenticity in Your Business with Kiwi Schloffel [Inside Look at our LABS Program]](https://images.squarespace-cdn.com/content/v1/5c6fe4c07eb88c2f00243613/1724429513084-V7ENKR3G70N370WWLB9D/kiwisquare5.jpg)
