102 | Logistics of Our Rebrand with Katie Hunt, Proof to Product

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Welcome to Part 2 of a three-part series exploring Proof to Product’s exciting new rebrand. On Part 1, which was Episode 101, guest host Caroline Hull and I talked about why I decided to change my business name from Tradeshow Bootcamp to Proof to Product, and all the fears I had going into the transition. So if you haven't caught that episode yet, I encourage you to go and start there!

Today, on Episode 102, Caroline and I are diving into the logistics behind the rebrand, from the business formation and legal decisions to marketing planning and building Proof to Product’s new website. Tomorrow, on Episode 103, I share our marketing plan, how we’re rolling out the new name and the best parts of our beautiful new website.

Our audience has been such an important part of this process, and I’m so excited to share all of these new changes with you. I hope you enjoy Part 2 of this three-part series and join in to celebrate with us!


  • The value of starting with a website analysis  

  • How Katie tackled the new web build and transition

  • Her decision to switch from Wordpress to Squarespace

  • Choosing the right web developer for the job

  • The importance of breaking tasks up into manageable chunks

  • Why Katie started the rebrand process by getting advice from an attorney

  • What goes into a trademark

  • Little logistics that pop up along the way

  • How to dream big without getting overwhelmed

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“I looked through all of the blog posts and looked at the traffic of like how many people were really looking at these things. And we narrowed it down to our top performing content.” - Katie Hunt

“One of my motivations for wanting a new site was just a clean slate. I wanted to start over on a new host where things were secure and everything felt good.” - Katie Hunt

“I had done so much work. I wire-framed the whole thing, I knew exactly what I wanted on the site, and I just needed somebody that could build it.” - Katie Hunt

“It's like anything you're hiring for, you know, you want to make sure that it's a good fit, whether it's a long-term position or routine or position or even just a per project. You know, you want to make sure you're getting the right people on the bus. ” - Katie Hunt

“When you have these big projects that take up so much time, it's really nice to have that help.” - Caroline Hull

“I will say it's a huge team project… everyone had their piece and it wouldn't have been possible without everybody.” - Katie Hunt

“If you’re considering changing a name like this, you want to make sure you have your ducks in a row, that your business is being treated like a business and you want to make sure you get that right before you launch.” - Katie Hunt

“It’s ironic because I've done this for other people, helped build and figure this out for other people, but sometimes it's so hard to do for yourself.”  - Katie Hunt

“You do the best you can. You get the big pieces done and out there. Then, if there are other things that you can tackle, you can do those later.” - Caroline Hull

“One thing I would tell people, whether it's a rebrand or launching a new site or whatever it is, take that time to dream big, map out your big wishlist as if time and money and everything were no option.” - Katie Hunt  


Squarespace Web Developer: Susannah Carpenter

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com  |   Instagram: @prooftoproduct

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