Posts in product development
Packaging Your Products without Breaking the Bank

Can we talk about product packaging for a minute? You want your products to look unique and stand out from the crowd, but you don’t have to break the bank to do it.

There are so many packaging options available, and it’s important to know when to follow the crowd and use standard packaging and when to get creative and do your own thing.

Ultimately, your product packaging must make it easy for the end customer to understand what your product is and how they can use it. And, from a business standpoint, you want to ensure that your packaging looks great, is scaleable and doesn’t cut into your profit margins. Here’s where to focus.

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Jack & Ella Paper Hosts a Pop-Up Shop with Madewell

At TSBC we love hearing success stories from our alumni and getting behind the scenes looks at fun collaborations and unique experiences.  Today Jessica Bates, founder of Jack + Ella Paper is here with us to share her amazing story about hosting a Madewell pop-up shop.  Jack + Ella is an eco-concious stationery brand based in Wisconsin, and Jessica is sharing her experience collaborating with a local branch of Madewell.  Jessica shares how the event came to be, as well as all the details required by both the local and corporate Madewell offices in order to participate. Read on to learn Jessica’s main takeaways from the event, and to see photos of her beautiful display.

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How many of each SKU should I have?

Dear Camp Counselors,

How many of each SKU should I have on hand prior to doing a trade show?

– Maggie

Dear Maggie,

First, there is no perfect number of SKUs to strive for. You want a product line that is large enough that buyers can pick and choose, and still hit your opening order amount. As much as we’d like them to, they won’t buy everything in your line.

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