In this episode, we’re going to dive deep into my personal thoughts on the state of wholesale trade shows in 2024.

Read More

In this episode, we’re talking about how Divya is expanding into textiles and home good products. She shares how she plans out her new product releases based on logistics she learned in her corporate job. She also shares how Paper Camp provided her a roadmap for the success she’s had with wholesale.

Read More

This episode is going to focus on a new year checklist for your product-based business. I’m going to share 10 things that work for me in hopes that they will work for you, too.

Read More

A question recently came up in our community about whether or not you should be doing monthly promotions for wholesale customers. The answer is no, absolutely not, and we’ll get into six reasons why you should not be doing monthly wholesale promotions for your business. 

Read More

In this episode, Audrey shares her thoughts on in-person trade shows, the rise of Faire as a digital marketplace, and its effects on how she does business as a brick-and-mortar retail shop. She shares her appreciation for email marketing efforts of wholesale brands and also advice she would give her past self now that she’s been in business for 17 years.

Read More

In this episode, Zeba shares about the early success of her business, including how she fulfilled orders 1 by 1 on a shared maker space laser cutter to now having a warehouse space that supports multiple laser cutters, a team, and her production space to service again the direct to consumer and wholesale customers. We also talk about the challenges of bringing a new product to market and how she's legally protecting her brand and the products that she creates.

Read More

Jessica and I have a unique perspective on what’s happening in the product space right now — observing trends with sales and marketing and spotting issues before they become widespread. 

That’s what our focus is on today’s episode. Sharing what we’re seeing on the sales & marketing front for product-based business - what’s working, what’s not and sharing advice that you can implement right away.

Read More

During today’s episode, we are discussing how you can make sure you are selling every single day. You’ll learn why you need to sell every day and three actionable ways you can make sure you are doing so. 

Read More

Katie, Jen, and I talked about the importance of clear communication between vendors and shop owners, zip code protection, and how these two shop owners are utilizing Faire to place orders with existing wholesale accounts.

Read More

In today’s episode, we’re talking about their summer 2023 sales season, how they are preparing for the Q4 holiday season, how the current economic climate is affecting their businesses and what’s on the minds of shopkeepers right now.

Read More

The idea of finding your people and creating community is a common theme in today's episode. We also discuss why his products and yours are not for everyone and how finding his people positively impacted his business. 

Read More

News recently broke that Shopify was closing Handshake, its wholesale sales platform and investing as a shareholder in Faire. Today’s episode is bringing you the news mixed in with a few of my thoughts on the topic.

Read More

Tuning in, you’ll hear all about Sonia’s career, how you can diversify your products and circle of influence, how to audit your customer experience to be more inclusive, the importance of considering how different people are and making them feel seen and heard, why you must stay true to your values, and much more! 

Read More

In this conversation, Betsy shares how she first got into licensing, how her partnership with Recycled Paper Greetings came together, how she hired a full-time employee and moved their studio, and why her experience has been overwhelmingly positive. 

Read More

In this episode, Lauren te Velde recounts the rollercoaster of experiencing a 4000% increase in wholesale orders, and why she believes your brand story is crucial to your success. She expresses her thoughts on prioritizing relationships, why you can’t just jump into wholesale, and the difference between pursuing wealth versus money.

Read More

Katie is answering some frequently asked questions often heard at Paper Camp, regarding creating and utilizing SKU systems. Listen in to hear tips on setting up your SKU system early on in your wholesaling journey and why you shouldn’t overcomplicate your SKU systems. 

Read More

Bridiga shares the journey of starting her business, while still pursuing her teaching career. She dives into what it was like venturing into wholesale, how she has experienced rapid growth, and describes what happened after deciding to leave social media. 

Read More

There’s no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage. 

Today’s episode is for seasoned wholesalers who might be experiencing a slower sales season. If your sales have stalled, there are two metrics that you can tap into to build stronger relationships with your current accounts and sustainably scale your revenue for wholesale. 

Read More

There’s no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage. 

Today’s episode is for seasoned wholesalers who might be experiencing a slower sales season. If your sales have stalled, there are two metrics that you can tap into to build stronger relationships with your current accounts and sustainably scale your revenue for wholesale. 

Read More

You have heard me say it before, and I'm gonna remind you again, strong businesses are built through slow, steady, intentional growth. Today's guest is proof of that. Jill Shephard is the owner of Ruff House Print Shop. She started her business in 2009, initially specializing in custom wedding invitations. She then spent 14 years prioritizing professional development, refining her business model, expanding her team, and strengthening her customer experience. In the process, she built a profitable and sustainable company that she is proud of. 

Today, Jill and I are talking about her entrepreneurial journey from custom wedding invitations to a brick and mortar retail shop to selling wholesale to over 3,000 shops around the world. Jill also reveals her strategies for maintaining a thriving business, the importance of continuous learning, and the impact of participating in programs like Paper Camp, even as a seasoned entrepreneur.

Read More