415 | Wholesale vs DTC: Why These Are Different Business Models with Katie Hunt

I’m going to give a little tough love: some of you are new to selling wholesale, and it shows. I am seeing a lot of people using direct-to-consumer strategies when they're launching their wholesale program and then feeling frustrated when the orders don't come in.

Here's the thing: it's not your products that aren't a great fit for them, and you're not doing anything wrong.

It's that wholesale and retail are completely different business models, and they require different strategies, timelines, and messaging.

Today on the podcast, I'm breaking down the key differences between selling retail and selling wholesale, what each one of these things means, and how the buying process is different.

Understanding this will completely change how you approach your sales and marketing for both revenue streams.

Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct