123 | Packaging Your Products without breaking the bank with Katie Hunt
Can we talk about product packaging for a minute? You want your products to look unique and stand out from the crowd, but you don’t have to break the bank to do it.
There are so many packaging options available, and it’s important to know when to follow the crowd and use standard packaging and when to get creative and do your own thing.
Ultimately, your product packaging must make it easy for the end customer to understand what your product is and how they can use it. And, from a business standpoint, you want to ensure that your packaging looks great, is scalable and doesn’t cut into your profit margins. Here’s where to focus.
- Keep it Simple
- Keep it On-Brand
- Keep Costs Down
We dive into each of these during today's episode.