117 | How to Time Your New Product Releases with Katie Hunt
Creating new products and tinkering with new design ideas is why most of us went into business. It’s the draw of the creative process. We love to brainstorm, create and then create some more. And it keeps our businesses exciting and alive—for us and for our bank account.
Releasing new products is our ticket to business growth. It sets us apart from the competition and shows retailers that we're serious about our business and our product line. But it’s important to realize that timing is a major factor with new releases, particularly when you’re selling wholesale.
At Paper Camp, we talk a lot about scheduling and timing, but the three things we need to consider are:
- Timing
- Frequency
- Reorders
We dive into each of these during today's episode.
Don't forget to download our free workbook: How To Build a Profitable Product Line or connect with us in our Friends of Proof to Product Facebook Group
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
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This week’s podcast episode features one of my Advisory Board clients Melissa Hyatt, who is an artist and surface pattern designer. Melissa shares how her career evolved from the corporate design world to entrepreneurship, why she intentionally built multiple revenue streams in her business, and how one unexpected setback became kind of the catalyst for creating a business that's more resilient and also more fulfilling for her.