117 | How to Time Your New Product Releases with Katie Hunt
Creating new products and tinkering with new design ideas is why most of us went into business. It’s the draw of the creative process. We love to brainstorm, create and then create some more. And it keeps our businesses exciting and alive—for us and for our bank account.
Releasing new products is our ticket to business growth. It sets us apart from the competition and shows retailers that we're serious about our business and our product line. But it’s important to realize that timing is a major factor with new releases, particularly when you’re selling wholesale.
At Paper Camp, we talk a lot about scheduling and timing, but the three things we need to consider are:
We dive into each of these during today's episode.