429 | Fix the Wholesale Foundation Before You Scale, Case Study with Zeba Parkar, Treleaf
Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf.
Before we dive in, I wanted to tell you about a free workshop that I'm hosting on February 18th at 10:30am Pacific Time.
This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the same patterns show up again and again. Usually, these patterns tie to missed opportunities, outdated strategies or even small changes that we can make to enhance our sales.
I will also say the market is changing. Things are happening in the economy and in the world, and that's affecting sales and we can't be using the same playbook.
In this free workshop, I'm going to talk about how you can land consistent wholesale orders without over-relying on Faire without using bad wholesale pitches or discounting.
I'm going to show you what you should be doing and how you can optimize.
I'm also going to tell you about our upcoming Paper Camp program which we will be opening for enrollment soon!
You can RSVP for this free workshop at http://prooftoproduct.com/RSVP
Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.
Each week's teachings build on the previous week, and we host weekly live, engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the waitlist, and you’ll get early access to enroll.
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
you might also like:
