071 | Combatting worry, fear and anxiety with Amber Rae

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Today I sat down with Amber Rae, an author, artist and speaker. Her recent book, Choose Wonder Over Worry invites you to live your truth, befriend your emotions, and express your gifts. Her writing has reached over 5 million people in 195 countries, her public art has spread to over twenty countries, and she’s spoken to and collaborated with brands like Kate Spade, Apple, Amazon, and Unilever. She’s been featured in The New York Times, TIME, Fast Company, BBC, ABC World News, Tim Ferriss’s blog, and more. Previously, Amber helped launch six best-selling books as Chief Evangelist of Seth Godin’s publishing experiment.

On today’s episode, Amber shares strategies for combating worry, fear and anxiety and infusing more wonder and creativity into our days.


  • A misconception that people have around the feelings of fear and doubt

  • Her career path and what lead her to be an author, an artist, an inspirational speaker

  • Amber’s experience working with Seth Godin

  • What motivated her to write Choose Wonder Over Worry

  • Her advice for working through imposter syndrome

  • The two types of worry

  • What wonder is and how it is a counterpart to worry

  • How we can infuse more wonder into our lives and work

  • The effect worry and fear have on us

  • The importance of making friends with our feelings and questioning our feelings

  • How we can infuse more positive feelings and more creativity in our day to day

  • Amber’s advice for product-based business owners who have anxiety, worry, and fear

  • What’s next for her

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“When I was able to detach it from being a reflection of my self-worth, whether or not things go how I wanted, but rather just a better story, that created so much more wonder, and fun, and freedom.” – Amber Rae

“He [Seth Godin] wasn’t going to hand us approval, but he was going to push us way pass what we thought we could do and show us that we were capable of much more.” – Amber Rae

“I had all these limiting stories inside of my head about who I thought I was, and what I thought I was capable of that really paralyzed me creatively, and paralyzed what I decided to go after or whether or not I spoke up.” – Amber Rae

“I’m the only one who thinks I’m not worthy enough. No, actually, most people struggle with that. That’s actually what unites us as humans.” – Amber Rae

“If the impostor syndrome is coming up for you, that means you’re outside your comfort zone and growing.” – Amber Rae

“Worry protects us, keeps us safe, keeps us accountable. Where it becomes toxic worry is when it says obsessive looping thoughts where we ruminate and ruminate and stay stuck on these thoughts that really hold us back and paralyze us.” – Amber Rae

“Before we can step into really embody and embrace wonder, it’s about really checking worry.” – Amber Rae

“When we name it, we tame it. Name when that worry is showing up so that we can put it in its place, set a boundary and really create space for our creative artist to step up and thrive.” – Amber Rae

“I literally think that the world will change when we can have a healthy relationship with our feelings and ourselves.” – Amber Rae

“Infusing play and white space in our day also helps with addressing the feelings and also inspiring that creativity and the wonder.” – Katie Hunt

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com  |   Instagram: @prooftoproduct

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