179 | How to Host an Instagram Giveaway with Becca Stevens & Alison Tsang
Hey friends! If you’ve considered joining the Proof to Product LABS community then you’ll enjoy today’s episode. It’s a really fun sneak peek of what we’re doing inside the LABS community as I shared a snippet of a live Coffee Chat we had with our members on the things that they’re trying within their business.
Our Coffee Chat conversations cover a wide range of topics but in this episode, you’ll hear a small segment from our most recent session focused on Instagram Giveaways. I spoke with two business owners who have experience in hosting giveaways, Alison Tsang of Love Through Letterpress and Becca Stevens of Botanical Bright.
These two generously shared their experiences with recent Instagram giveaways. They touched on their goals, the structure they used for the campaigns, technology tools they used to assist and the outcomes they had. We all shared our opinions on the best time to do a giveaway, group giveaways and strategies to incentivize your customers during the purchasing process.
ON TODAY’S EPISODE:
Their goals for their Instagram giveaway campaigns
What type of giveaway they did and their structure for it
Technology tools they used to track their giveaway
The outcomes Becca and Alison saw from this campaign
Their thoughts on participating in group giveaways
Pre-launch, mid-launch or post-launch: when is the best time to host a giveaway
Strategies around using incentives or discounts
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KEY TAKE AWAYS
“My main goal in doing Instagram giveaways was to push people to my email list.” - Alison Tsang
“It goes back to your objective. What is your goal for doing an Instagram giveaway? Is it just for reach? Is it for sales? Is it to get more people on our email list? That will determine how you structure the entries.” - Katie Hunt
“A lot of makers and creatives were sharing my giveaway just to share it.” - Alison Tsang
“I feel like I’ve seen a lot of group giveaways work really well but it’s very specific.” - Becca Stevens
RESOURCES
MEET BECCA:
Becca is a plant lover, artist and designer. She has turned her art into enamel pins as well as jewelry that she sells. Becca’s intention as an artist is to create pieces that serve as a positive reminder throughout our day and connects us with the beauty around us.
MEET ALISON:
Alison Tsang owns Love through Letterpress where she sells stationery, prints, pins and home goods. Love through letterpress believes that words have power to create human connections and lift each other up. With each product purchase, her companies donates to the fight against human trafficking and empowering individuals transitioning out of poverty with sill development.
CONNECT WITH BECCA
Website: botanicalbright.com | Facebook: @botanicalbright | Instagram: @botanicalbright
CONNECT WITH ALISON
Website: lovethroughletterpress.com | Facebook: @lovethroughletterpress
Instagram: @lovethroughletterpress
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
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