Your Existing Stockists.
Reactivate Reorders
Did you know it costs 7x more to acquire a new customer than it does to retain an existing one? It's true! Your next order is most likely going to come from your existing list of stockists, not from cold outreach to someone new.
You've done the hard work of landing wholesale accounts, which is not easy. But from your quiz responses, it sounds like those accounts could use a little TLC. Let's give them a few good reasons to reorder.
You're already selling to multiple stores, but reorders are inconsistent and some of your best customers have gone quiet. You might be spending time trying to attract new accounts, when your warmest leads are on your current stockist list. Reactivating existing accounts is faster, cheaper, and easier than landing new ones. It's also where your sales systems really start to matter.
Paper Camp helps you build the system that keeps your existing accounts ordering consistently.
If wholesale sales have stalled, Paper Camp's marketing and retention strategies will show you exactly how to build a proactive outreach rhythm for both new and existing accounts. You'll learn what to send, what to say and how to engage with your customers so that you're not only building a long-term relationship but also increasing sales.
Lesa went from 15 stores to 200 stores over 2.5 years — and continues to get reorders from the large majority of shops she works with. She built outreach systems that engage and close the sale. These are the same systems we teach inside Paper Camp, with coaches who help you apply them to your specific business circumstances.
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Want to go deeper right now?
The Retailer Roundtable Series is a great place to start.
