Question 1
Where are you in your wholesale journey right now?
A
I haven't started yet. I'm still figuring out if wholesale is right for me.
B
I'm on Faire, but have received 0–5 orders.
C
I've pitched a few stores and/or I'm on Faire, but sales aren't where I want them to be.
D
I have wholesale accounts but growth has stalled and reorders aren't coming in.
Question 2
When you think about reaching out to a new wholesale buyer, what's most true for you?
A
I wouldn't even know where to start.
B
I know I should be doing outreach, but I keep putting it off.
C
I've done a little bit of outreach, but not getting responses.
D
I reach out frequently, but sales conversions aren't consistent.
Question 3
How confident are you in your wholesale pricing right now?
A
I haven't figured out my wholesale pricing yet.
B
I based my wholesale pricing off my retail numbers, but I'm not sure if my margins work for wholesale.
C
I think my wholesale pricing is ok. Some buyers have said I'm too high (or too low).
D
I'm confident in my wholesale pricing. I've done the math, margins are good.
Question 4
Do you currently have a wholesale catalog?
A
No, I don't have one yet.
B
I made one, but I'm not confident it's ready to go to buyers.
C
Yes, it does the job, but I think it could be a stronger sales tool.
D
Yes, buyers respond well to it.
Question 5
How are you currently finding new stores to pitch?
A
I'm not sure where to look for new stores.
B
Mostly through Faire. I'm hoping buyers find me on the platform.
C
I have a list of stores I found on social media, but haven't reached out yet.
D
I am working from my existing stockist list and a mix of other sources.
Question 6
What's your biggest hurdle with selling wholesale right now?
A
I'm not ready. My pricing, terms and catalog still need work.
B
I'm on Faire waiting for orders that aren't coming. I need a better plan.
C
I need a better sales outreach system. I'm nervous to send out pitches and when I do, I rarely hear back.
D
I have wholesale accounts, but reorders have slowed and I don't know how to re-engage them.
Question 7
When did you last pitch your products to a new or existing wholesale buyer?
B
More than 6 months ago.
C
In the last 3–6 months.
