Your Follow-Up.
Turn Your Pitches Into Consistent Orders
First, kudos to you. You're doing something most brands are nervous to do. You're pitching your dream stores & telling folks about your product. Where most people fall short (and where I'm recommending you spend more time), is in the follow-up.
Oftentimes, folks send one email, don't hear back, and assume something is wrong with their product or pricing. In reality, buyers are busy and they likely missed it.
Following up not only keeps your products top of mind, but it provides a service of reminding shops that you are on standby ready to ship product when they need it.
So much money is made through wholesale follow-up, but it often gets overlooked. The brands who are landing consistent new accounts and securing reorders prioritize their sales follow-up — multiple, meaningful touch points with their buyers.
You've got momentum — pitches going out, conversations started, maybe a few new accounts. What you need now is a consistent, repeatable process for following up with the right people at the right time. A few tweaks to your outreach, combined with a strategic follow-up system will add significant revenue to your P&L.
Paper Camp gives you the pitch process and templates to turn follow-ups into orders.
Inside Paper Camp, you'll get our Wholesale Pitch Playbook — the exact workflows, email templates, and direct mail templates so you know what to send, when to send it, and how to follow a simple, clear process that gets responses. In Week 3, we bring in shop owners to a live coaching call so you can ask them directly what they want to see in a pitch and how they like to be followed up with.
Students like Krista used our templates to reach out to 16 stores and got 4 responses — after previously getting zero. One became an order, another booked an event. A real pitch process changes everything.
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Want to go deeper right now?
The Retailer Roundtable Series is a great place to start.
