Courses LABS Paper Camp
Build a Wholesale Ecosystem That Goes Beyond Faire | Wholesale Blind Spot Quiz | Proof to Product
Your Wholesale Blind Spot

Over-Relying on Faire.

Build a Wholesale Ecosystem That Goes Beyond Faire

Everyone told you to get on Faire if you want to succeed with wholesale. So you set up your shop, uploaded your products... and now, crickets. You're still waiting for orders to roll in.

Here's what seasoned wholesalers know about Faire — Faire is a tool, not a strategy.

The brands with strong sales on Faire aren't sitting back hoping buyers find them. They're driving their own traffic to the platform and building customer relationships outside of Faire. Faire is just one part of their wholesale ecosystem.

Where You Are Right Now

Being on Faire adds credibility for you as a wholesale seller. But without proactive sales & marketing outreach, you won't see many orders coming in. That's not a Faire problem. It's a sales strategy problem — and it's completely solvable.

Your Superpower You've got the right foundations in place, your Faire shop is set up, your pricing and minimums are strong. Now we need to put a sales strategy behind it, instead of over-relying on the Faire algorithm to do the work.
Your Opportunity The brands with the highest sales on Faire use it as a point of sale — not a discovery tool. This one strategic shift will change your results completely.
Your Edge You know something isn't working and you're looking to strengthen your sales systems. That self-awareness and willingness to do the work is what will get you to the next level of wholesale.
Your Quick Win

Send your next proactive pitch this week — and send the buyer to your Faire shop to order.

Pick one store that you feel like your products align with. Maybe you found them on Instagram, you were referred by a friend, or you found them in your town.

Look up the owner's name. Find their email. Send a short, personalized pitch that shows them you're familiar with their shop. Here's what that pitch needs to do: introduce you and your line, show them one or two products with a photo embedded right in the email, give them the key details they need to say yes (opening order amount, turnaround time, whether items are in stock), and send them to your Faire shop to browse and order.

That's it. One store. One email. This week.

When you do this consistently — reaching out to new stores and re-engaging with ones who've shown interest — Faire starts to work the way it's supposed to. You're not waiting for discovery. You're driving it, one step at a time.

Your Next Step

Paper Camp will show you how to build a repeatable wholesale sales strategy that goes beyond Faire.

In Paper Camp, we show you how to layer in different wholesale sales & marketing strategies for both customer acquisition and retention. You'll learn how to optimize Faire, while also layering in sales teams, trade shows, direct mail campaigns, digital marketing campaigns and more.

We'll make sure you know how to research and pitch the right stores for your brand, build a consistent outreach rhythm, and use Faire as the point-of-sale platform it was designed to be. You'll also get the email templates, pitch process, and live coaching to put it into action immediately.

Students like Nadine contacted 150 stores in 10 days using our pitch process. Lauren saw a 4,000% increase in wholesale orders year over year after putting her strategy in place. All of these strategies — and the support to execute them — are inside Paper Camp.

Join the Paper Camp Waitlist →


Want to go deeper right now?
The Retailer Roundtable Series is a great place to start.

meet Katie Hunt

Since 2011, Katie has helped thousands of product brands successfully launch and scale their wholesale programs through Proof to Product.

You'll find her client’s products stocked on the shelves of big box accounts like Target, Nordstrom, Container Store, Urban Outfitters, Barnes & Noble as well as boutiques located all around the world.

With her guidance, Katie’s clients have…

» Surpassed $2M in annual revenue
» Fulfilled a single PO for Barnes & Noble valued at $160k
» Increased wholesale revenue by 149% in one year
» 10x wholesale revenue in a single month
» Hit yearly sales goals in October & took a whole month OFF!

One of Katie’s superpowers is her ability to optimize any business system, process or workflow without overcomplicating things.

She values simplicity in business and has a knack for breaking down complicated strategies into simple steps so that you have stronger sales, higher profit & more support.

 
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