When you’re planning your tradeshow booth, start with your walls. The type of walls you choose to use will have a domino effect on other decisions you make for your booth. For example, your walls will determine how you display your products, whether you use shelves, how you hang your signs and what lights you use. Plus, your walls set the stage for the overall aesthetic of your booth.Read More
We love to spotlight our Paper Camp alums because we believe there is always something we can learn from one another’s experiences. Francesca Fuges of Loudhouse Creative recently exhibited at the Las Vegas Market; her second tradeshow in the last year. We sat down with Francesca to get her feedback on the show. But first, her story.Read More
A common mistake I see new exhibitors (and even some veterans) make revolves around how they measure the success of their trade shows.
One would assume that calculating your return on investment would require a simple formula comparing how much was spent to exhibit versus the revenue earned while at the show. However, I’d argue that this method is short sighted and doesn’t take into consideration several less tangible, non-immediate benefits that exhibiting at a trade show can bring.Read More
udgeting for a tradeshow can feel like a shot in the dark, especially when you’re a newbie or trying to scale up. We have some experience in the tradeshow realm, working with everyone from side hustlers to experienced pros and everyone in-between. One thing we’ve found across all our students and clients is this: Splurge selectively and skimp elsewhere to stay on-budget.
Tradeshow booths tend to cost more for new stationery makers than seasoned because of the start-up costs involved in creating a booth from scratch. Designing a booth is a lot like a kitchen remodel or planning a wedding; it’s going to take longer and cost more than you expect. Count on it. Average costs for the National Stationery Show is about $7,000 to $10,000, but we’ve seen costs soar to $20,000 or come in at about $5,000.Read More