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Cara Underwood

homepage, get started, mastermindSusannah CarpenterMarch 5, 2019Cara Underwood | Underwood Letterpress
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Patricia Shen | Our Heiday

paper camp 2, e-course 1, conference 2Susannah CarpenterApril 8, 2019Patricia Shen | Our Heiday
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Jessica McSweeney

homepageSusannah CarpenterMarch 4, 2019Jessica McSweeney | Little Well Paper Company
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Meet Audrey Woollen, the guest on today's Proof to Product Episode, and the founder and creative director of @urbanic. Urbanic is a lifestyle brand and retail boutique specializing in well-curated design, with a reputation for select greeting cards, premium letterpress goods, stylish wrapping papers, modern gifts and office accessories.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ Audrey has been a board advisor at the National Stationery Show, is on the editorial board of Stationery Trends Magazine, a judge for the Louie Awards and PaperFest London. She is also a brand consultant for emerging and established stationery lines, and in addition to the development of the Urbanic signature brand, Audrey has given dozens of talks and seminars both nationally and Internationally. On top of all this, Audrey is a working momma and considered an industry leader within the stationery and design community! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ On today's Episode, Audrey tells us how she got her start in Los Angeles, how her shop has evolved over 13 years, and about the joys and challenges she's faced along the way. If you're interested in partnering with other brands for collaborations, opening your own shop, or learning more about product based business, this episode is definitely for you. Listen to Audrey's episode at prooftoproduct.com or on your favorite podcast app! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #prooftoproduct #ptp #episode104 #femalepodcast #savvycommunity #mycreativebiz #tsbcalum #IAmProofToProduct #womeninbusiness #womenentrepreneurs #retailsales #productbasedbusiness #startsmall #smallbusiness #tradeshowbootcamp #etsyshop #creativecards #acolorstory #etsyseller #creativelifehappylife #makersgunnamake #joyfulmama #calledtobecreative #stationeryfinds #paperaddict #stationeryaddict #paperlover #stationery #letterpress #cardoftheday
So excited to see so many Paper Camp alums taking home Louie and Noted Awards!! 🎉🎉 . Congrats to everyone who won and to those who were finalists! 💪🏻💪🏻
Good luck to all of our Paper Camp Alumni who are exhibiting at @noted_expo! Everything looks great and I hope you write lots of orders! . Slide through to see just a handful of the booths and new products from the dozens of Paper Camp alumni exhibiting right now in NY! 🎉 . . #papercampalum #iamprooftoproduct #tsbcalum #notedexpo
Pretty big week around here... launched our new brand and website for Proof To Product on Monday and met with the team at @hellosunshine today for a possible partnership. 💕💕 . What are you celebrating as we finish off the week? . #celebratesuccesses #hardwork #togetherwerise #womensupportingwomen #iamprooftoproduct
Have you ever felt uncomfortable in your business? Like the business that once fit you like your favorite pair of jeans suddenly starts to feel...well...like it shrunk in the wash? It’s in those “squeeze” moments that you have a choice: A) Keep going the way you’ve been going (and keep feeling uncomfortable) - OR - B) Make a bold change, and deal with the new brand of discomfort that comes with that. I truly believe that it’s in these moments where your business “squeezes” you that you have the most room for growth. A couple of years ago, I started to feel this way with Tradeshow Bootcamp. In our 8+ years in business, we had grown SO MUCH from just teaching people how to do tradeshows. We were now teaching them about wholesale, product development, sales tools, working with sales reps, pitching retailers, business operations, scaling...ALL THE THINGS! Our business was clearly outgrowing our brand. The name Tradeshow Bootcamp just didn’t articulate all the different ways that we help business owners anymore, so deep down, I knew a rebrand was in our future… ...But it wasn’t quite coming together yet. At first, I thought all we needed to do was refresh the logo. So I worked with, no joke, four different designers who I highly respected and admired, but we just couldn’t land on anything that felt quite right. Then, I thought, “well, maybe it’s not the logo so much as the website that needs to change…” So I went through months of interviewing people and getting proposals. Finally, I chose a developer, and about a month into the process, he had personal issues come up that stalled the project. We parted ways amicably, but I was crushed. It felt like everywhere I turned, I was hitting walls. And it really made me question whether I was even on the right path. Have you ever faced a moment like this in your business? When you’re on the cusp of a big change, but nothing seems to be going your way? I'm sharing more about my rebrand story on the podcast this week over three episodes. Listen to episodes 101 and 102 at prooftoproduct.com/podcast Thanks again for joining me on this wild ride we call business. 😘 -K
Have you had a chance to check out our new online home at www.prooftoproduct.com? We have a brand new free guide to help you build a profitable product line! We have resource pages dedicated to getting started with: 🔺 product development 🔺 selling wholesale 🔺 exhibiting at tradeshows 🔺 scaling your business There are free podcast episodes, articles, alumni success stories and booth inspiration. Every inch of this site was thoughtfully laid out with you in mind. Big thanks to the talented @hellogingercreative for bringing our vision to life in such a fresh and creative way. And to my operations manager @mulberrycreativeco for managing this huge project while we kept everything else in the business humming along. I’m so happy with how the new site turned out and hope you love it too!
 
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