Your primary priority is Strategic Growth.

You've proven your products can sell. Now it's time to be more intentional about how you're growing and to make sure the business you're building is one you actually want to run.

Where You Are Right Now

You have traction. Sales are coming in, you're firming up your business goals, and you've got a clearer sense of who your customer is. But growth may still feel uneven. Some months are great, others leave you wondering what happened. You're ready to stop guessing and start making more intentional decisions about where to focus your time, energy, and money.

Your Superpower You've built something strong. You know your products sell and now it's about strategy, not survival.

Your Opportunity Getting your sales channels aligned and strengthening your marketing systems will enhance your momentum.

Your Edge You're data-curious. You want to make smarter decisions but need better systems (and data!) to support that.

Your 90-Day Focus (pick one to start with!)

Shore up your cash flow and revenue consistency

Inconsistent revenue is one of the biggest stressors for product founders at your stage. Look at your calendar and your product lineup and lean into quick cash infusion opportunities — a focused sale, a new wholesale pitch, or a limited release can shift your momentum fast.

Strengthen your marketing ecosystem

You likely have some marketing channels in place, but we need to make them work as a cohesive system. Look at your email list, your social feeds, and your website traffic. Figure out where people are coming from and where they're dropping off, then double down on what's already working.

Set 90-day goals with clear action steps behind them

Vague goals create vague results. Pick two or three concrete outcomes you want to hit this quarter and work backwards from them. When your goals have concrete activities behind them, they become achievable and you stop feeling like you're spinning your wheels.

Your Next Step

LABS is built for founders ready for
Strategic Growth.

Inside LABS, you'll get the coaching, community, and strategic frameworks to turn your traction into a business that grows with intention. Plus, you'll be surrounded by other ambitious product founders who are building at your level.

Get 3 months free when you join LABS annually. Just $900 for your first year. Offer expires in 3 days.

Join LABS Today →

meet Katie Hunt

I’ve been where you arE NOW.

And, I can help you get to your next level.

When I started my product brand in 2008, I was doing way too much. I was selling DTC, doing retail markets, custom work and I jumped blindly into selling wholesale and exhibited at my first international trade show within my first 6 months in business.

I literally made every mistake you're afraid of making:

My pricing was wrong
I over-invested in inventory
My first line sheet made me look like an amateur
Oh, and the fire marshal shut down my booth 18 hours before my first trade show started

I didn't know what I didn't know. And it was expensive.

But I figured it out. And in 2011, I created Proof to Product to help other product sellers avoid my painful mistakes.

I've been innovating in the PRODUCT industry since 2008.

That's 8 years with my brand, 15 years coaching, 2 MBAs (marketing & finance), 47 rounds of Paper Camp, 400+ podcast episodes produced. Plus, 35,476+ brands who've trusted me and Proof to Product to guide their growth.

I look forward to working with you.