Your primary priority is Steady Growth.

You're in building mode! Ideas are flowing and you want to do *all* the things, but the next 90 days aren't about doing more. It's about putting the right foundations in place so that you're working smarter, not harder.

Where You Are Right Now

Your product brand has real growth potential. Things are happening, but slower than you'd like. Right now, sales may feel inconsistent, your marketing may be more reactive than planned, and you're spending a lot of energy figuring out what to do next rather than moving forward with a clear strategy. You're likely selling primarily direct-to-consumer but you're curious about other sales channels and how they can bring you predictable, scalable revenue (and profits).

Your Superpower You're still in learning mode, which means you're adaptable and not locked into bad habits yet.

Your Opportunity Getting consistent systems in place now will compound into serious momentum within 90 days.

Your Edge You care deeply about your products and your customers. That authenticity is something money can't buy.

Your 90-Day Focus (pick one to start with!)

Get clear on what's actually selling, and why

Before you add more products or more channels to the mix, spend time understanding which of your current products have the highest sales & biggest profit margin. This one exercise will tell you where to put your energy for the next 90 days.

Build a simple, repeatable marketing rhythm

You don't need a complicated strategy. You need a consistent one. Focus on one or two marketing channels, create a simple cadence, and show up reliably. Consistency builds trust, and trust builds sales.

Start tracking your numbers, even the basics

Set up a simple monthly review of your revenue, your expenses, top-selling products, and your best traffic sources. What you monitor and measure tends to grow, and this data will enable you to make smart business decisions going forward.

Your Next Step

LABS is where your
Steady Growth
becomes unstoppable momentum.

Inside LABS, you'll get the coaching, community, and collaborative tools to build the foundations your product brand needs. Plus, you'll be building alongside other generous, creative product founders who've been exactly where you are now.

Join today and get a 3rd free month — your first year in LABS for $900. Offer valid for 24 hours.

Join LABS Today →

meet Katie Hunt

I’ve been where you arE NOW.

And, I can help you get to your next level.

When I started my product brand in 2008, I was doing way too much. I was selling DTC, doing retail markets, custom work and I jumped blindly into selling wholesale and exhibited at my first international trade show within my first 6 months in business.

I literally made every mistake you're afraid of making:

My pricing was wrong
I over-invested in inventory
My first line sheet made me look like an amateur
Oh, and the fire marshal shut down my booth 18 hours before my first trade show started

I didn't know what I didn't know. And it was expensive.

But I figured it out. And in 2011, I created Proof to Product to help other product sellers avoid my painful mistakes.

I've been innovating in the PRODUCT industry since 2008.

That's 8 years with my brand, 15 years coaching, 2 MBAs (marketing & finance), 47 rounds of Paper Camp, 400+ podcast episodes produced. Plus, 35,476+ brands who've trusted me and Proof to Product to guide their growth.

I look forward to working with you.