What should you focus on
to grow your product brand
right now?
This 8-question quiz will show you exactly where to focus your next 90 days to continue growing your product brand!
Takes about 2 minutes
Your results are ready.
Where should we send them?
Enter your name and email below to see your personalized growth profile, plus a 90-day action plan built around where your business is right now.
Calculating your results…
You're in building mode! And, this is where some of the most important work happens. Ideas are flowing, but the next 90 days aren't about doing more. It's about putting the right foundations in place so that you're working smarter, not harder.
Your product brand has real growth potential. Things are happening, but slower than you'd like. Right now, sales may feel inconsistent, your marketing may be more reactive than planned, and you're spending a lot of energy figuring out what to do next rather than moving forward with a clear strategy. You're likely selling primarily direct-to-consumer but you're curious about other sales channels and how they can bring you predictable, scalable revenue (and profits).
Get clear on what's actually selling, and why
Before you add more products or more channels to the mix, spend time understanding which of your current products have the highest sales & biggest profit margin. This one exercise will tell you where to put your energy for the next 90 days.
Build a simple, repeatable marketing rhythm
You don't need a complicated strategy. You need a consistent one. Focus on one or two marketing channels, create a simple cadence, and show up reliably. Consistency builds trust, and trust builds sales.
Start tracking your numbers, even the basics
Set up a simple monthly review of your revenue, your expenses, top-selling products, and your best traffic sources. What you monitor and measure tends to grow, and this data will enable you to make smart business decisions going forward.
LABS is where your
Steady Growth becomes
unstoppable momentum.
Inside LABS, you'll get the coaching, community, and collaborative tools to build the foundations your product brand needs. Plus, you'll be building alongside other generous, creative product founders who've been exactly where you are now.
Join today and get 20% off your annual membership!
Join LABS Today →You've proven your products can sell. Now it's time to be more intentional about how you grow. Your next 90 days are about leaning further into what's already working and building stronger sales systems that build revenue without burning you out.
You have real traction. Sales are coming in, you're firming up your business goals, and you're starting to see which channels have the most potential. But you're also aware that you're leaving money on the table, your marketing pieces don't fully connect, your wholesale strategy could be stronger. Sometimes you feel like you're reacting to your business instead of leading it.
Build a multi-channel sales strategy that works together
Your DTC and wholesale channels shouldn't be competing, they should be complementing each other. Spend your first 30 days mapping out how each channel supports the others and lean into quick cash infusion opportunities.
Audit and strengthen your marketing ecosystem
You have pieces in place, but we need to make them work as a system. Look at your email list, your social feeds, your Faire storefront, and your website through one lens: are they all driving toward the same goal? Identify the one connection that's missing and fix it.
Set revenue targets with a real plan behind them
Stop setting goals and hoping. This quarter, tie your revenue targets to specific actions: X new wholesale accounts, Y email campaigns, Z trade show follow-ups. When your goals have concrete activities behind them, they become achievable.
LABS is where Strategic Growth
becomes your new normal.
Inside LABS, you'll get expert coaching on sales strategy, marketing systems, and revenue growth, plus a community of product founders at exactly your stage who will push you forward.
Join LABS Today →You've built something significant, and now we need to make sure it lasts. Your next 90 days are about optimizing what you have, protecting your profit, and stepping further into your leadership role.
Real revenue is coming in across multiple channels. You have a team, or at least some support. From the outside, your business looks successful, and it is. But inside, you're hitting a ceiling you can't quite name. Margins feel tighter than they should. You're still too involved in the day-to-day. And you're not sure if your current model is built to scale or just built to sustain where you are.
Do a profitability audit, not just a revenue review
Revenue is vanity; profit is sanity. This quarter, go deeper than your top-line numbers. Look at your margins by product, by channel, and by customer type. Where are you working the hardest for the least return? That's your first thing to fix.
Build the systems that get you out of the weeds
If your business can't run without you for a week, it's not a business, it's a job. Document your top three processes, identify who on your team could own them, and start the transition of delegating. This is the hardest and most valuable work you'll do this quarter.
Simplify your channels, then optimize the ones that remain
Being spread thin across too many channels is one of the most common growth killers at this stage. This quarter, be ruthless: which two or three channels drive the most profitable revenue? Double down on those and either cut or put the rest on cruise control.
LABS is where Sustainable Growth
becomes your competitive advantage.
Inside LABS, you'll work alongside Katie and a community of experienced product founders to build the systems, team, and strategy that let your business grow, without you wearing all the hats. We'll work on team building, leadership skills and continued strategic growth.
Join LABS Today →