In Paper Camp we’ll give you a proven wholesale system, tailored to YOUR business and 4-weeks of daily coaching to help you actually implement it.
✓ Trusted by 35,476+ brands since 2011
✓ Our alumni sell to key account & indie shops worldwide
✓ This Coaching Program Sells Out Every Time
CLASS STARTS AUGUST 31
You uploaded your products to Faire, expecting orders to roll in. They didn’t.
You drafted pitch emails to stores you’d love to work with. Then deleted them because you didn’t want to bother people or say the wrong things.
You lowered your prices thinking that is what buyers care about (Spoiler. It’s not.)
You’re watching other product brands land accounts that you want, sharing trade show wins, celebrating reorders, hitting wholesale milestones. You’re left wondering…
What do they know that I don’t know?
"If you're selling wholesale or wanting to — take the dang program and save yourself the future mistakes 💙
In week 2 of Paper Camp, Katie told me not to undersell myself to a big box buyer I was negotiating with and that advice alone made me an extra 6k on one order."
andrew FEGLER, that’s so andrew
She uploaded her home decor products to Faire, crossed her fingers and waited… nothing happened. Traffic was low and sales were non-existent.
After Paper Camp? Lisa saw 4,000% increase in wholesale orders year over year.
But she was overcome by fear of saying the wrong thing, not having enough inventory and was worried she’d have to negotiate with stores on the pricing of her artisanal candles. So, she did nothing.
After Paper Camp? Sarah landed a $100,000+ purchase order less than 2 years later.
Her wholesale pricing was off across all product categories. Her terms & conditions were unclear. She was winging it and buyers could tell.
After Paper Camp? Amber went from 15 stores to 200+ stores in 2.5 years.
That's what Paper Camp does. We give you:
A proven wholesale framework that's worked for 35,000+ brands AND we show you how to adapt it for your business.
Personalized coaching that meets you exactly where you are & helps you move to your next level.
Daily support from experts who answer your specific questions
A community of wholesale-focused brands who understand your unique experiences & challenges
Paper Camp isn't a course. Its a hands-on coaching program that will reshape how you run your product business.
"Because of Paper Camp, I have a roadmap and built-in community. It is an incredible resource."
Hannah Pearlman, palindrome art
“Paper Camp was the best thing I ever did for my business. Katie
gives you relevant information with actionable steps that actually lead to results without fluff and filler. It’s very information dense but in a good way.
You’re getting meat and potatoes as soon as you sit down at the table.”
Katie Valentine, mango illustrated
We’ve been in the wholesale game for a very long time and there’s a reason this coaching program has sold out for 47 rounds over 15 years.
→ Brand new wholesalers trust us to provide the foundations that will save them time & money that they would waste learning through trial & error on their own.
→ Experienced wholesalers rely on us to fill in gaps they missed DIYing things and provide them with current growth strategies to help them escape the messy middle.
Paper Camp is a crash course in business. And, there may be things you don’t even know you were missing.
Our comprehensive curriculum includes wholesale sales & marketing strategies plus implementation tools to help you take quicker action & make more money.
You’ll no longer spend hours wondering which path to take or overthinking your options. Indecision and doubt will be replaced with confidence and clarity. All your questions will be answered and your next steps will be clear.
We break things down into digestible action steps, with clear milestones so that you know exactly what you need to focus on first.
This isn’t another course that will collect dust on the shelf.
You don’t need to build this business on your own. In Paper Camp, you’ll be surrounded by other product creators working towards similar goals. And, once we’re done, you’ll be added to our alumni community to connect with even more folks. Did we mention the alumni community is a free?
I can tell right away who has done Paper Camp based on how easy it is to order. Your alums know what they are doing and make it easy for me to place orders.
I know I can always turn to the Paper Camp community for unique, high quality, creative products and a seamless sales process.
Young companies entering the industry are more professional and prepared now -- in large part to Proof to Product and Paper Camp!
We designed every step of this program to build upon the next.
PRODUCT line
You’ll know with confidence that your product line is priced for profit.
If adjustments are needed, you’ll know how to make them.
How to calculate production costs
How to maximize profit margins
When & how to release new products
Inventory management solutions
When & how to discontinue product
When to use UPC barcodes
Considerations for overseas manufacturing
SALES tools &
Sales teams
You’ll look like you’ve been successfully wholesaling for years - with tools that look good & convert.
Must-have sales tools for wholesale
How to strengthen your wholesale terms & conditions
How to build an effective catalog that makes it easy for buyers to purchase
Utilizing Faire & third party sales platforms
How & when to hire a sales team.
MAP pricing & advanced sales terms
Diversifying sales systems
marketing
You’ll confidently pitch stores & build lasting relationships with long term-sales.
Plus, get feedback directly from retailers on our coaching call!
How to build a leads list targeting the right stores for your products.
How to pitch new stores & follow-up with existing wholesale accounts
Use our wholesale pitch process & templates to jumpstart your outreach.
Marketing plans for for new releases, virtual shows and trade shows.
We’ll hear from shop owners during our live call & you can ask them all your burning questions!
trade shows
You’ll evaluate if trade shows are a good next step for your brand.
If so, you’ll have all the tools to maximize your investment.
How to choose the right trade shows
How to set goals & KPIs for your show
Overview of changing trade show landscape
Questions to ask show management
Marketing plans for in-person & virtual shows.
Comprehensive overview of ALL booth components including pros/cons & vendor resources.
Budgeting & planning tips to save money and reduce show stress.
“Paper Camp was the best investment that I made. Regardless of where you are in your business, Paper Camp will shed light on a new idea, different perspective or expert knowledge from the field.”
PATRICIA SHEN, OUR HEIDAY
Your questions will be answered before you think of them! Katie and others just pour out tried and true, authentic and practical advise covering every aspect of wholesale and retail businesses!
STACEY VAETH, BIRD & FISH, CO.
➤ Prep Your Product Line (15 lessons)
➤ Sales Tools & Strategies (17 lessons)
➤ Wholesale Marketing (16 lessons)
➤ Trade Show Booths (21 lessons)
➤ Trade Show Marketing (5 lessons)
➤ Wholesale Pitch Playbook
➤ Wholesale Catalog Template
➤ Wholesale Email Templates
➤ Direct Mail Template
➤ Downloadable Workbooks
➤ Unlimited access to your coursework for the life of the program
➤ 4 Weeks of Coaching Support
➤ 4 Live Coaching Calls
➤ Alumni roundtable bonus call
➤ Daily Q&As with coaches & mentors in the class community
➤ Solutions for your specific business
➤ All calls are recorded. You can submit questions even if you can't attend live
➤ Unlimited access to your call replays for the life of the program
➤ Private community to connect 24/7 (not on FB)
➤ Dedicated Q&A threads by topic
➤ Daily support from coaches & mentors
➤ Accountability check-ins
➤ Connect with your peers
➤ Access to the Paper Camp alumni community at the end of the program
I didn’t realize how much access and 1:1 support you get during Paper Camp at all! That would’ve made me join a lot quicker!
Shubheksha Jalan, fluffmallow
“When I signed up for Paper Camp, I was a little hesitant to think it would be beneficial for me as a non-paper maker. I found it SO informative and everything was useful for ANY maker. I also loved Katie’s honesty and her credibility, as she has been doing this for over a decade. Thank you!”
ASHLEIGH EVANS, INBOOZE
‒ People who do not have a business.
- People who do not have a product they are actively selling.
‒ People who have no interest in selling wholesale.
- People who want to focus on licensing or DTC / retail sales.
- People who need a 1:1 coach or consultant & can afford that price tag.
- People who are not ready to implement what they learn.
- People who need help with business planning, branding, social media growth, operations & team management. We cover these topics in others PTP programs.
and this last one is important…
- People who will experience financial strain by enrolling. We care for your well-being and financial health. We offer a large catalog of free resources that will help you get started with wholesale and grow your revenue. When you are ready, we will be here.
A clear vision for their product line & business trajectory.
A strong desire to prioritize wholesale growth.
Some experience selling physical products.
They take action on what they learn.
They are cricital thinkers & adapt strategies for their unique circumstances.
Actively participate in our community & coaching sessions.
paper camp pays for itself
much faster than most people realize!
✔️ Landing just a few new wholesale orders
If your average wholesale order is $230, just 9 new orders = more than covers the cost of Paper Camp.
✔️ Increasing their pricing, minimums, AOV & reorder rate
If you increase your AOV from $100 to $250, you’re all paid off after 14 orders.
✔️ Using our exclusive vendor discounts to lower costs
If you reduce your production costs by $1 per unit & you’re ordering 250 units per style, 8 SKUS to recoup your costs.
✔️ Saving time (and money) by skipping trial-and-error
If you cut your implementation time from 20 hrs to 4 hrs, you can use those remaining 16 hrs for revenue generating projects.
“Before I took Paper Camp, I had maybe 1 order on Faire. In the last Faire Market I made over $17,000 in sales in 4 days! Thank you!”
jordan Hansen, literati goods co.
“As a small business, it’s imperative that we spend our cash flow wisely as we attempt to grow. And, I must admit that Paper Camp was the best decision we could have made for our business. The program is worth so much more than what we paid, hands down.”
KATEENA THOMAS, PERFECTLY HUED
I started my product brand in 2008, jumped into wholesale within 6 months and exhibited at my first international trade show in 2009.
And I made every mistake you're afraid of making:
My pricing was wrong
I over-invested in inventory
My first line sheet made me look like an amateur
Oh, and the fire marshal shut down my booth 18 hours before my first trade show started
I didn't know what I didn't know. And it was expensive.
But I figured it out. And in 2011, I created Proof to Product to help other product sellers avoid my painful mistakes.
That's 8 years with my brand, 15 years coaching, 2 MBAs (marketing & finance), 47 rounds of Paper Camp, 400+ podcast episodes produced. Plus, 35,476+ brands who've trusted me and Proof to Product to guide their growth.
You're learning from the original. Not a version of the system, not someone who learned it last year — the source.
But here's what I'm most proud of: The ripple effect. Our alumni don't just build successful wholesale businesses. They become leaders in their communities, employers who create jobs and mentors who lift others up.
This program continues to sell out round after round for two key reasons:
Community - connection & collaboration
Results - financial growth & sustainability
Paper Camp tuition is $1999. Extended payment options are available at check-out through Klarna or Afterpay.
Faster than you think. User our ROI calculator to see how long it will take you.
Most students earn back their tuition through better sales, smarter systems, and fewer wasted resources. We’ll help you pitch more effectively, reduce trial-and-error, and get access to exclusive vendor discounts — so you're saving money and making more of it.
Think about it this way: if your average wholesale order is $200, just 10 extra orders would cover your entire Paper Camp tuition. And with the right strategy in place, that’s not just possible — it’s likely.
Our alumni regularly tell us that Paper Camp helped them close more accounts, increase reorders, and finally feel in control of their wholesale growth. The ROI adds up quickly.
Extended payment plans are available at checkout through Klarna and Afterpay, including 0% interest options to those that qualify.
Pre-registration closes on June 1.
Class starts August 31 and ends September 25, 2026.
Coaching calls will be held at 9am Pacific Time on the following days: September 2 September 9 September 16 September 23 Bonus Alumni Roundtable call on September 25 at 9am Pacific Time.
Yes! Catalog audits are done week 2 of Paper Camp and all links must be submitted by September 4th. We'll spend time reviewing your catalog, making notes and then we'll record a screen share video walking you through ideas to make it a stronger sales tools.
These are best for folks who already have a catalog and want fresh eyes on it. If you don't have a catalog or you use your Faire site as your catalog -- this isn't the audit for you.
Please note, this is an optional upgrade. We only do a limited number of audits during Paper Camp and the fee is $99 (normally $249). You can choose to add this to your order when you enroll in Paper Camp.
Simply put, our students get better results when we keep class sizes small. We can provide individualized attention & provide you with tailored solutions when the group size is small.
Have you ever been in a FB group with hundreds of people and you feel like your questions get lost in the shuffle? That doesn't happen in Paper Camp.
Our coaches are active in our class forum everyday, providing tailored solutions and feedback for your unique business challenges. Past students have said that it feels like 1-1 coaching support within a group setting.
Here at PTP, you're not just a lead, number or quota. You're a human, building a business and you need real-time support from trusted advisors. Limiting the number of students in Paper Camp allows us to support you better.
Paper Camp is designed for brands that want to sell their products to more stores.
We teach the foundations of wholesale as well as advanced tactics, that apply to all industries. Most Paper Camp students are already manufacturing & selling their products, but not all.
We work with brand new product businesses all the way up to companies making 7-figures annually. All are interested in selling wholesale or determining whether wholesale is a good sales channel for them.
No, seats in Paper Camp are sold individually and are not transferable or shareable. We do, however, offer discounts for groups of 2 or more from the same company that enroll. Please email hello@prooftoproduct.com for more information.
Only individuals registered for the course will be admitted into our online classroom and class community. Please see our Paper Camp terms & conditions here: https://www.prooftoproduct.com/pce-tos
Yes! We'll share our vendor resources for manufacturers, printers, packaging supplies, booth vendors, professional services and a number of other suppliers. Plus, our students receive exclusive discounts.
You'll have access to our coaches and our class community for the 4 weeks that Paper Camp is in session.
You will have access to your Paper Camp coursework & templates in our online classroom for as long as we continue offering this program.
Yes, of course! We know that investing in a program like Paper Camp is a big decision. Shoot us an email at hello@prooftoproduct.com and we'd be happy to answer any other questions you have.
If we think another resource would be a better fit for what you & your business need, we'll provide you with those recommendations.
By enrolling in this course, you acknowledge that you have read and agree to the terms & conditions detailed at https://www.prooftoproduct.com/pce-tos
Some of the highlights: You will not distribute this course in part or in its entirety. This includes, but is not limited to, distributing information through blog posts, podcasts, e-books, courses, worksheets or coaching sessions. Courses are sold individually (to one person) and are not shareable or transferrable. Sharing course login, recordings or worksheets is prohibited and your access to the course will be immediately revoked. Due to the digital nature of this product, no refunds are available. That being said, we know life happens. If you run into a problem, please email members@prooftoproduct.com. All course materials are copyright protected by Tradeshow Bootcamp LLC, 2011-2026.
