MONDAY, NOVEMBER 24

Retailer Roundtable:
Interviews with Wholesale Buyers!

Only $27 $17!

What if you could convert more wholesale leads into customers?
This interview series will give you a competitive edge when pitching your products to stores. You’ll hear directly from shop owners about:

• How & when they like to buy products for their shops!

• How they prefer to be pitched and how much follow-up is too much

• How they make their buying decisions & how to best position yourself!

Details & What’s Included:

• 4 interviews featuring 6 different shop owners

• Flexible learning formats - video or audio

• Immediate access upon purchase

Why You Need it?

• Make a great first impression

• Avoid common mistakes new wholesalers make

• Land more sales with clarity & confidence

“These calls are invaluable! I loved being there live during Paper Camp to ask my questions but having access to the replays has been so helpful as I refine my wholesale pitches!” - Sarah

"Wow, these interviews are so great!  Its so hard to know what buyers need. These interviews gave me a lot of concrete things to focus on."
- Amber

TUESDAY, NOVEMBER 25

Pre-Register for Round 47 of our
Wholesale Coaching Intensive: Paper Camp!

Enroll today for:
- Early access to module 1: Your Product line
- GUaRANTEED spot in Paper camp (march 2026)
- Extended Payment Plan: 6 Payments of $395

What if you could have consistent sales coming in each month from wholesale?

We’ve been in the wholesale game for a very long time and there’s a reason this wholesale coaching program sells out every time we run it.

We focus on results.

Our alumni sell consumer goods to big box & indie shops worldwide. You can, too.

You’ll Learn:

→ Product pricing, profit margins, release schedules for wholesale
→ Sales terms & conditions, catalogs, sales methods & sales teams
→ How to pitch to new stores & retain current accounts
→ Trade show exhibition including costs, logistics, design & more.

Details & What’s Included:

• 4 weeks of wholesale coaching with experts from all sides of the industry

• Our wholesale framework updated with current, relevant wholesale strategies.

• Templates & vendor recommendations so you can implement quickly

• Advice tailored to your specific brand, stage of business & unique situation

• Access to a rich & generous community of other wholesalers.

• No other wholesale coaching programs dive as deep as we do.

Why you need Paper Camp:

• Your current strategies feel like you’re throwing spaghetti at the wall

• You have holes in your wholesale foundations and don’t even know it

• You want consistent, reliable wholesale sales each month

Why Enroll Today?

• Early access to Module 1: Your Product Line (13 lessons & workbook)

• Guarantees your spot in Round 47 happening LIVE in March 2026!

• Extended payment option available today only!

Space is limited and we’ve sold out 46 rounds.
Round 47 will sell out, too.

Lock in your spot and stretch out your payments TODAY ONLY!

WEDNESDAY, NOVEMBER 26

Bundle: Production Planner & Profitability Calculator!

both tools for Only $149 $79!

*Save time, money and avoid headaches*

Production PLanner

Product designers LOVE to create but often fall short when it comes to making a plan for releasing & marketing their products. If this is you, you're not alone!

The PTP Production Planner will systematize ALL of your product launches - production & marketing.

We’ve mapped out all of your action steps with deadlines. Just add your product release date and the rest will populate like ✨magic✨.

Includes: Production Schedule Planner Tool & Video Tutorial

PROFITABILITY CALCULATOR

Knowing your numbers is your #1 job as the CEO. This tool will help you calculate your profit ($) and profit margins (%) of your products and business in just a few minutes.

Several of our PTP LABS members were afraid to use this tool -- they felt like it was easier not knowing their numbers. But, several were pleasantly surprised by their numbers. And, those that needed to make improvements knew where they wanted to focus!

Includes: Pricing & Profitability Calculator Tool, Video Tutorial & Workbook

Why you need these tools:

• Your current new product release system is leading to burn-out & overwhelm

• You may be selling unprofitable products and not know it.

• You want to make informed decisions to grow your business faster

Don’t sleep on these tools!

Day 4 | THURSDAY, NOVEMBER 28

1:1 Day of Voxer Coaching with Katie

SOLD OUT! *4 spots only* $1250!

Want to get MY brain on YOUR business?

During a “Day of Voxer Coaching”, you will have access to me through voice, text or video messaging (Voxer is a “walkie talkie” app - its free and easy to use). I’ll message you at kick-off and then you and I will go back and forth throughout the day tackling all your questions!

We can work through obstacles, review your wholesale catalog, talk about your marketing plans… anything you need.

The beauty of not being confined to a 60 minute 1:1 call is that we have more time to reflect before answering and we can often dig deeper throughout the day together.

On your Voxer Day, I’ll be available from 9am to 4pm Pacific Time, which gives us a 7 hour window for conversation. Don’t worry, this doesn’t mean we’re communicating nonstop for 7 hours! It simply gives us a window during which we will exchange messages.

This day is for YOU. I want you to get as much value, clarity and feedback as possible. There is no such thing as a “dumb question”

Important Details:

→ Your Day of Voxer Coaching must be used by January 31, 2025. We’ll provide several dates to choose from.
→ Your Day of Voxer Coaching will run 9am - 4pm Pacific Time on the scheduled day.
→ There are only 4 spots available, so if the above timeline & hours do not work for you, please do not purchase.

Voxer Coaching is usually only available to my high level coaching & mastermind clients. This is a unique opportunity (at a discounted price) to welcome your biggest business breakthroughs!

Let’s get you unstuck & moving forward!

1-1 VOXER coaching spots sold out quickly!

Another way to work with Katie 1-1 is through her Advisory Board mastermind. Applications are open this week with some crazy, exciting bonuses! Click here to see the deal & apply!

Working with Katie changed how I run my business. I am finally starting to focus on the higher level items instead of just reacting to the day to day tasks that come my way. – Kim, Ramona & Ruth

"Katie has gotten to know my business in a very intimate way where she provides specific strategies and recommendations based on my unique circumstances & goals. The access to Katie is worth every single dollar." - Alyson, Rust Belt Love

"We now have a predictable, profitable business that runs smoothly! Katie was a big part of this. She is kind and wise and she has an idea for everything!" Alicia, Slightly Stationery

FRIDAY, NOVEMBER 29

LABS Annual Membership
*with recurring discount*

Only $999 $799 per year for as long as you’re a member! 

What if growing your product business didn’t have to be so difficult?

Our LABS membership was built specifically for product brands that want to strengthen their business foundations with a focus on enhancing productivity and profitability.

With the coaching & community support in LABS, you’ll finally be able to:
✔ Set a clearer vision for your business, including milestones to hit.
✔ Understand your money, sales & marketing metrics to make strong decisions.
✔ Document systems & processes so that someone else can step in when needed
✔ Confidently make decisions armed with good data AND proven strategies.

What’s included:

→ Monthly coaching calls (AMA style), CEO check-ins & Community huddles
→ Training Vault (70+ on demand courses about sales, marketing, operations)
→ Template Vault (60+ emails, check-lists, workflows to help you implement faster)
→ Vendor Directory & exclusive discounts
→ Private Community not on Facebook.

Enroll today and enjoy a recurring annual $200 discount, bringing your LABS membership cost to $799 annually. You’ll stay at this rate for as long as you’re an active member!

Most of our members have been around for 3+ years!

Lock in your savings today!

**Please note: LABS is not the right program if you need help selling wholesale. We cover that in Paper Camp! 

ALL WEEK | November 25 - 29

$6,000 off + a free 1-1 Strategy Session with Katie
*for new & returning members of Advisory Board*

First FIVE people to apply receive:
- $18,000 $12,000 for a year in the Advisory Board mastermind
- free 1-1 call to map out 2025 priorities & goals

I see you over there, working hard and crushing your goals.

» You’re selling your products to 100s of stores. 
» You’ve thoughtfully expanded your product categories. 
» Your revenue continues to grow steadily month over month. 

You’ve worked HARD to get here, and you have the grit, tenacity, and talent to leverage your creativity into an even more successful and highly profitable business! 

BUT this new level also brings with it new challenges. 

It may be time to enlist help in The Advisory Board!

The Advisory Board is a 12-month business coaching & mastermind experience for product based business owners who are ready to scale their big vision with less hustle. 

Stronger Sales. Higher Profit. More Support. More Ease. 

The Advisory Board gives you the structure, support and expertise to take your business to new heights. 

With my brain on your business, you’ll reimagine what is possible for you, your business AND you’ll have the road map to make it a reality. 

The Advisory Board also gives you access to a curated group of industry peers who are at your level of business and deeply understand your specific business model, industry and goals. 

Our mastermind members have accomplished big things…

» Like Alicia, whose first PO from Barnes & Noble was for $160k. 
» Or Kiwi, who increased her wholesale revenue by 149% in one year. 
» Or Desiree, who left her day job & hired her first employee. 
» Or Sara who hit her yearly sales goals by October & took a whole month OFF! 

WHO IS ADVISORY BOARD FOR?

The Advisory Board may be right for you if:
→ Wholesale is your primary source of income.
→ You’ve surpassed 6-figures in annual revenue.
→ You’ll be an active participant, open to learning from and sharing with others.
→ You’re dedicated to growth & ready to do the work.
→ You need fresh eyes on your business and you want to be around others doing big things.

What’s included in advisory board?

→ Daily Coaching. Me in your back pocket for daily 1-1 coaching support.
→ High Level Peers at a similar level of business working together & sharing ideas
→ Weekly Critiques on catalogs, sales & marketing assets, P&Ls and more.
→ Bi-Weekly Strategy Calls for hot seats, share sessions & guest speakers.
→ Network of Connections. Access to my network of colleagues & referrals.
→ 1 Virtual Retreat. To set the stage for an incredible year together.
→ 2 In-person Retreats. One held each Spring and Fall in sunny California!

Plus, you get access to Paper Camp ($2300 value) and LABS ($997 value) while you’re in Advisory Board.

How does this bonus DEAL work?

1. Apply for the Advisory Board this week!
2. We’ll review your application & send you next steps.
3. If we have space and its a good fit, we’ll set up a call.
4. If you are one of the first 5 people to apply, you’ll receive a free 1-1 strategy session with Katie to map out your 2025 goals and priorities AND you’ll get $6,000 off your annual mastermind fees.

FAQs:

→ Yes, payment plans are available.
→ Send questions to hello@prooftoproduct.com or DM @prooftoproduct on IG!
→ Filling out the application doesn’t commit you to anything. It does move you to the next step in the process though!

Let’s GET your business to the next level!