036 | Outsourcing product manufacturing with Cara Underwood, Underwood Letterpress
035 | Discontinuing wholesale with Gia Graham, Betsywhite Stationery
Cara Underwood is the owner of Underwood Letterpress which is a lifestyle brand offering custom work and stationery & gift products to the wholesale and retail markets. Cara attended Paper Camp in 2014 when she was undergoing a transition in her business – shifting from custom work and deciding whether wholesale was something she wanted to go into. Since then, Underwood Letterpress’ greeting cards, paper goods and gift items can be found in stores nationwide. Cara and her products have been featured in major design publications including Domino Magazine, Design Love Fest, Apartment Therapy and Martha Stewart Weddings.
On today’s episode we’re talking about outsourcing manufacturing, building relationships and living life with no regrets.
Camaraderie not competition with Katie Hunt
Gia Graham is the founder of Betsywhite Stationery. Gia started her first stationery business in 2005 and has been undergone major transitions over the last 12 years. She’s renamed and rebranded her business, shifted from custom work to ready-made products, ramped up wholesale to the point she was working with big box stores and multiple reps and most recently she’s scaling back and slowing down.
On today’s episode we’re talking about how Pinterest helped her business, the importance of faking it until you make it, and why she chose to discontinue her wholesale line.
025 | Avoiding the comparison trap with Debbie Lee, Penelope's Press
Katie Hunt, founder of Tradeshow Bootcamp on why she chose to share her business experiences and resources with her ‘competitors’ and the importance of community over competition.
Being grateful and thanking your mentors with Katie Hunt
On today’s episode I’m interviewing Debbie Lee of Penelope’s Press, a letterpress print studio founded in Chicago and now based in Southern California. Debbie opened her business in 2009 selling on Etsy and doing custom wedding work, then later launched to the wholesale market. She shares her important story of how getting sick forced her to scale back in her business and gave her a newfound perspective of how she was spending her days. She talks about her struggle to say no to new opportunities, why her family is at the center of her business decisions and why she didn’t let comparison deter her from her path of slow growth.
23 | Misconceptions around productivity & goal setting with Jon Acuff
Katie Hunt, founder of Tradeshow Bootcamp takes a minute to thank the TSBC speakers who have helped shape Tradeshow Bootcamp into what it is today.
018 | Refueling with business retreats with Bryn Chernoff, Paperfinger
New York Times Best-selling author, Jon Acuff has written five books including his most recent, FINISH which focuses on goal setting and follow-through . Jon has helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, and the Dave Ramsey Team. He’s spoken to hundreds of thousands of people at companies such as Microsoft, Nissan and Comedy Central.
On today’s episode we’re talking about misconceptions around productivity and goal setting, how to set yourself up for success and why it’s ok to let yourself be bad at certain things!
011 | Mindset shifts as a creative business owner with Rachael Hetzel, Pistachio Press
Today’s guest, TSBC alum, Bryn Chernoff is the owner, calligrapher and creative director of Paperfinger. Paperfinger offers a range of distinctive and elegant contemporary calligraphy for weddings, events, branding & design. Bryn also teaches calligraphy on Skillshare and in workshops across the country. Bryn’s work has been featured in numerous publications including Martha Stewart Wedding, Real Simple, Esquire and Brides to name a few.
During this episode we talk about transitioning from a day job into your business full time, finding your unique voice and point of view when creating your work and how business retreats are a great way to refuel and find clarity in your business.
008 | Infusing personal interests into creative work with Briana & Jason of Brainstorm
Rachael Hetzel is the owner of Pistachio Press, a boutique letterpress printing and design studio based in Cincinnati, Ohio. Founded in 2007, Pistachio Press produces a wholesale line of sweet and slightly snarky stationery products that are sold nationally and internationally. Pistachio Press also creates social invitations, business stationery, and prints commercially for a variety of clients. She’s been a Tradeshow Bootcamp speaker since 2011 and is an excellent teacher and mentor for creative entrepreneurs. On today’s episode Rachael and I dish about mindset shifts that come with more experience as a business owner, juggling running a business with small children in tow and why we feel it is important to give back to our industry.
Owned and operated by Briana Feola and Jason Snyder, Brainstorm is a print shop and collaborative design studio rooted in the production of original art prints inspired by science, nature, and the outdoors. Briana & Jason have done some creative collaborative projects with big brands such as Lollapalooza, Patgonia, Airstream trailers and an upcoming project with L.L. Bean. On today’s episode Briana and Jason talk about how their love of learning inspires their work, using a strong brand to attract the right clients and why your business should always be in some state of transition.