paper camp conference
 
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Learn everything there is to know about selling wholesale and exhibiting at trade shows at this 2-day conference for stationery designers and product based businesses.

September 19 - 20, 2019 • Manhattan Beach, CA

 

 

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Do you want to see your products lining the shelves of retail shops big and small?

Paper Camp is a two day business conference for stationery and gift companies that want to learn everything there is to know about selling wholesale, exhibiting at trade shows and reaching a wider range of wholesale accounts.

Paper Camp is the only experience providing you with hands-on workshops, small group discussions, designated one-on-one time and invaluable networking opportunities with some of the most successful names in the product industry.  

 
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Grant Klein, Golden Fox Goods

“Paper Camp is a necessity for anyone even thinking about entering the wholesale market. The panelists and group are willing to share their successes and pitfalls in a fun, community atmosphere. I felt very comfortable asking ‘stupid’ questions and everyone was warm and inviting which was very surprising in a room full of competitors. I feel confident and way more prepared and I am so glad I attended this intensive workshop.

I attended Paper Camp and personally found the networking and meeting new friends one of the perks of attending in-person. The binder you receive when you attend Paper Camp is so useful and informative. It is now called the ‘Tradeshow Bible’ in our house. I have it open on my desk at all times and I’m constantly referencing it for advice, vendor recommendations and planning tips.”

 
why paper camp?
katie hunt

katie hunt

When I started my stationery business in 2008, there were three things that slowed down my growth.

First, I didn’t understand the wholesale market.

I spent hours visiting stores, researching pricing, googling wholesale catalogs to model, creating spreadsheets with my production costs and I jumped into my first show (the National Stationery Show) 6 months after starting my business.

I did everything I could think of and was resourceful, but I didn’t have the knowledge or experience to know that I was missing things.

Second, I didn’t have friends or mentors in the industry.

Sure, I connected with people on social media and other local artists. I even reached out to established stationery brands to see if I could take them out for coffee and ask them some questions.  But, I craved more.

I wanted people to share resources with and ask questions without worrying I was stepping on their toes. And, because this entrepreneurial journey can feel so lonely at times, I wanted to connect with others building businesses.  I needed community.

Third, I had a hard time finding the *right* manufacturing partners and resources.

I wasted a lot of time and money test driving the wrong manufacturing partners before I found my printers & partners. I didn’t know what questions to ask, I didn’t know what pricing was good or who to even reach out to.  I made a lot of mistakes, the hard, expensive way.

But you don’t have to.

I built Paper Camp so that emerging AND experienced stationery & gift companies could avoid mistakes that myself and our other Paper Camp speakers made when we were starting and scaling our businesses.

I built Paper Camp to include all of the things I wish I had known when I was starting and scaling my businesses.

And, I built Paper Camp so that we’d all have a strong community to lean on, learn from and leverage.

Together we see great value in sharing our experiences to help you grow your business faster and strengthen our industry.

We rise together, reaching our own goals faster and strengthening our industry.

 
Do you want to see your products lining the shelves of retail shops big and small?
Are you ready to launch or refine your wholesale program and exhibit at large wholesale trade shows?
Do you feel lonely and find yourself wishing for a support network of individuals going the same things you are?
 

If so, join us September 19 - 20, 2019 in Los Angeles
for our Paper Camp Conference.

 
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What you’ll learn and implement in your business: 

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WHOLESALE BEST PRACTICES:

  • Strengthening your product line & expanding into new categories

  • Pricing your products for wholesale & retail

  • Outsourcing production & vendor recommendations

  • Recommended release schedules for wholesale

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BOOTH LOGISTICS:

  • Setting sales goals & objectives

  • Decide which show to do & how much to budget

  • Choosing booth walls, floors, lighting, shelving + display options

  • Shipping and storage logistics

  • Pros and cons of sharing a booth

  • Focus on U.S. based shows, with most experience in NY Now and National Stationery Show

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SALES REPS:

  • Difference between road reps and showroom reps

  • Finding, signing and working with sales reps

  • Costs involved in working with sales reps

  • How to determine if you’re ready to work with reps

  • How to maximize your rep relationship

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SALES TOOLS:

  • Must have sales tools so you look polished & professional

  • Establishing your terms & conditions so they align with the industry

  • How to build a catalog & where to get it printed

  • Best practices for taking wholesale orders

  • How to leverage photographs for both marketing and sales tools


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RETAILER PERSPECTIVE:

  • Hear from your customer — store owners

  • Learn how they buy and what they look for

  • Determine how and when they like to be contacted

  • Get feedback on your products during the 1-1s sessions with speakers!

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MARKETING & MEDIA:

  • How to identify the right buyers for your product line

  • Tips for building a wholesale mailing list

  • Sample pitch letters for retailers - what works & what doesn’t

  • Strategies for pre-show mailers, industry awards & submissions

  • Resources for pitching the press

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PLANNING & PREP WORK:

  • Release schedules - what to include and when to release new products

  • Budget worksheets and sample pricing

  • Sample marketing mailers, catalogs and other materials so you can see them in-person

  • Trade show roadmap & resources

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VENDOR RESOURCES:

  • Our extensive directory of trusted vendors for manufacturing, packaging materials, business resources and more

  • Sample pitch letters for wholesale outreach

  • Case studies of trade show booths, including which suppliers they used

  • Exclusive TSBC discounts from trusted partners

Hear from our Paper Camp alums, your peers:

Victoria Venturi, Paper Epiphanies

Rosanna Kvernmo, Iron Curtain Press

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Paper Camp Tuition Includes:

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EDUCATION + FEEDBACK

  • 16 hours dedicated to working solely on your business, rather than in it

  • Workshops, group discussions and convos with peers

  • 1-1 sessions with industry experts to get feedback on your product line or catalog

 

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paper camp MATERIALS

  • 150-page TSBC workbook with resource guides, budget worksheets, vendor recommendations and loads of visuals

  • Access to samples of booth materials, sales tools, marketing materials, packaging and more

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MEALS + ACTIVITIES

  • Two breakfasts, two lunches, two receptions and dinner the first night. You won’t go hungry

  • A fun atmosphere to connect with other campers during class and after-hours

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INVALUABLE CONNECTIONS

  • An intimate networking experience that can only be achieved with our 30-person attendance cap

  • Access to our private forum for all TSBC alumni (your new business besties)

Join us by registering below!

 Please choose your payment option below.  Early rates are good through July 26th!  For payment plans, the first payment will be due upon enrolling and then your credit card will be automatically charged 30 and 60 days later.

 

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meet your camp counselors
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katie hunt

Katie is the founder of Proof to Product (formerly Tradeshow Bootcamp), a business strategist, podcaster and mentor to creative entrepreneurs. For 8 years, Katie owned and operated her wholesale stationery brand, Kelp Designs, through which she exhibited at the National Stationery Show and sold to retailers throughout North America.

Katie holds a dual MBA in marketing and finance from Loyola Marymount University. She has taught classes for CreativeLive, The National Stationery Show, The Savvy Experience, Be Sage, Seanwes Conference and Unique Camp. She’s been featured on BuzzFeed, Brit & Co, and VoyageLA and also interviewed on a variety of popular podcasts. Katie has a passion for creating, a mind for business and a strong desire to help others succeed.

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CARINA MURRAY

Carina is the founder of Crow + Canary, currently representing a diverse line up of independent designers and card companies. Carina is a frequent speaker on business related topics pertaining to the stationery industry. She regularly contributes to design blogs such as Design*Sponge and Oh So Beautiful Paper, and has been profiled on numerous stationery and business blogs. Carina and the Crow & Canary team have exhibited numerous times at New York Now and the National Stationery Show. Carina has been a Paper Camp speaker since our very first program in 2011 and is an incredible mentor to new and experienced entrepreneurs.

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RACHAEL HETZEL

Rachael is the founder and owner of Pistachio Press, a letterpress studio specializing in fine stationery, greeting cards, invitations and commercial printing. Her products are sold online and in stores internationally. She has exhibited at the National Stationery Show, New York Now and the Atlanta Gift Mart for several years, in both shared and individual booths. Rachael is a wealth of information and a fantastic mentor. She’s been speaking at Paper Camp since 2011, attending our in-person conferences and participating in our e-course.

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KIMBERLEY YURKIEWICZ

Kimberley is the New York sales representative for Crow + Canary. During her 20+ year career in the stationery industry, Kimberley has worked at Crane & Co., Kate’s Paperie, as well as two of her own independent boutiques. She got her start running a letterpress studio, and has since worked all sides of the business – manufacturing, wholesaling, custom printing, multi-unit retail, buying, merchandising, and now repping. She has attended tradeshows as both a buyer and exhibitor. Kimberley’s vast experience in the industry provides a unique and valuable perspective and she’s a great resource on how various shows have evolved over the years.

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katie wilson

Katie Wilson is the owner of The Good Twin, a stationery company known for playful illustrations and hand rendered type. With the help of her right hand pug, Peggy Day, Katie (who is really a twin, and a good one at that) has grown her Los Angeles based brand into a full line of greeting cards, office supplies, enamel pins, keychains and stickers. She has over ten years of experience in the paper goods world, working as an illustrator, shopgirl, and co-founder before striking out on her own in 2014. After attending Paper Camp in September 2015, The Good Twin debuted at the National Stationery Show in 2016. In 2018, Katie opened her first retail shop in Highland Park with her husband Scott. Crush offers a unique selection of gifts, art books and objects from independent makers and artists, along with an ever-expanding garden of house plants.

 

 

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when are we meeting?


September 19 - 20, 2019
Westdrift, Manhattan Beach, CA

1400 Parkview Ave, Manhattan Beach, CA 90266
310-546-7511 • westdrift.com

8 minutes from Los Angeles International Airport (LAX)
30 minutes north of Long Beach Airport (LGB) // 45 minutes west of Union Station

Travel and lodging

Travel and lodging are not included with Paper Camp tuition.

Westdrift has a block of rooms reserved for Paper Camp students. Room rates start at $219 per night,
free wifi included! Rooms will be available for a few days before and after Paper Camp in case you want to extend your trip.

If you’re interested in sharing a room with another Paper Camp student, we’ll help you get paired up after you register!

 

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frequently asked questions

+ When is Paper Camp?

September 19-20, 2019 in Los Angeles. This is an in-person event and we limit enrollment so that we can get to know everyone and answer everyone’s specific questions. This is an intimate event.

+ How much is tuition?

Early tuition is $1999 (register by July 19).
Standard rate is $2250 (after July 19)
*Payment plans are available.

+ Can my business partner & I both come?

We LOVE when business partners attend Paper Camp together! We've had several duos and trios attend Paper Camp together!

Tickets to Paper Camp are sold individually and are valid for one person, so you’ll both need to register to attend. However, group discounts are available when 2 or more people from the same company attend. Email Katie at katie@tradeshowcamp.com for more details.

+ What is your cancellation policy?

Paper Camp registration and payments are non-refundable and non-transferrable. That being said, we know life happens. If you run into a problem, please email Katie at katie@tradeshowcamp.com.

+ Is Paper Camp right for me?

If you’re new to the industry, we’ll help you get started on the right foot. We’ll review industry standards for product packaging, sizing and explain why you need to be releasing new products regularly. We’ll share pricing strategies for different print methods, standard minimum order quantities (a.k.a. MOQ) and explain why you need a minimum dollar requirement for wholesale orders. The norm is $150 for new accounts, if you were wondering.

Already wholesaling? We’ll help you assess whether trade shows are a good next step and walk you through EVERY SINGLE DETAIL of how to exhibit. Seriously, this section includes over 2 hours of amazing tips. And, we’ll provide marketing strategies to ensure you’re reaching the right buyers who are a good fit for your aesthetic and products. A small but targeted list of contacts will lead to the most sales.

+ Should I attend the Paper Camp conference or e-course?

Great question, and the answer really depends on your learning style. Our conference is a 2-day deep dive where your only focus is the content and people in that room. Plus, we're face to face at the conference so we can answer your question as we go and tailor the programming for your specific needs -- which is tough to do online.

The conference is best for people that value relationships, want highly tailored content and learn best through conversations and connections.

The e-course is best for self-motivated people that want flexibility, more time to process and smaller blocks of content released weekly.

+ It’s a big investment. Will it be worth it?

I know it is hard to know where to invest your hard earned funds. We all have limited time and money as well as other responsibilities that need our attention; so you want to make sure you’re choosing things that will have the biggest impact and provide you with maximum value. All of the Paper Camp speakers are small business owners, too, so we respect and understand that well. That’s why we pack so much into the two days that we’re together and why we continue to support our students well after Paper Camp ends.

Our founder, Katie Hunt, wholeheartedly believes in professional development. She’s invested in a dual MBA in marketing and finance, worked 1-1 with business coaches, hired experts in specific topics, (marketing, tech, sales strategies, etc) then brought back concepts and ideas to our community. She’s paid for conferences, courses, professional associations and other community driven programs. All of these things not only benefitted her and her businesses, but also our entire Proof to Product community. All this to say, she’s seen what works and what doesn’t work and is very intentional about providing a ton of value in every program host through Proof to Product, especially Paper Camp.

Still not sure, feel free to email Katie at katie@tradeshowcamp.com with questions!

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get a taste of the Paper Camp Experience
 
 

Join us by registering below!

 Please choose your payment option below.  Early rates are good through July 26th!  For payment plans, the first payment will be due upon enrolling and then your credit card will be automatically charged 30 and 60 days later.

 
 
don't wait, register now!
 
 
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